Table By Max

This account is a small account ranked 1134 out of 1349 creators because its follower count of 113.8K is only 0.1 times the median size of 1.1M. The growth trajectory is fast with 13.1K new followers every month over just 0.7 years of existence. While average views reach 1.1M per video, this volume is high for an account of this follower scale. The like rate of 4.93% sits exactly at the median of 4.93%. The rest of this report details specific engagement patterns and content consistency.

The audience approves of content at the exact same rate as the platform median. This level of approval suggests a stable baseline of interest without exceptional standout sentiment. Saves represent the most frequent action with a 2.721% rate, followed by shares at 1.339%. The audience rarely comments at a rate of 0.009%. These figures translate to 28.6K saves and 14.1K shares per video compared to 99 comments. High save and share rates indicate the content serves as high-value reference material and word-of-mouth advocacy. The low comment rate suggests a passive consumption style where users prefer archiving or sharing information over public discussion. Brands can expect high retention but should not expect high community interaction. The reach shows some volatility with a consistency coefficient of 2.27. Five videos hit the 2x average mark while two reached 5x. This indicates inconsistent growth patterns across the total 35 videos. This is an active audience that prioritizes personal utility over public conversation.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator. Based on 113.8K followers, the estimated sponsorship band sits between $2,000 and $4,500 per post. This revenue stream is far more lucrative than the Creator Fund because it scales with a loyal audience. The Creator Fund pays only pennies per thousand views, whereas brand deals capture the premium of direct influence. The rank of 1134 out of 1349 places this creator in a position where they are a value buy for advertisers. Because they sit below the median, their quoted rates should be treated as a ceiling to bargain under rather than a fixed salary. A cost per view of $0.002 to $0.004 suggests that most of the payment goes toward brand association rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

The content strategy centers on clips between 15 and 30 seconds. This duration captures the vast majority of engagement while keeping viewers focused. Short clips under 15 seconds perform well but are less frequent than this core mid-range bracket. Use a 15 to 30 second window as your standard to maintain consistent reach. Original audio appears on over half the feed, choosing brand identity over the easy reach of trending tracks. Captions average over 1000 characters, providing deep context that complements the visuals rather than competing with them. Opening both duet and stitch options invites other creators to remix the content. The top video reached 12.2 million views at a 15-second length, generating 555 likes for every comment. This lopsided ratio shows that the best clip won through passive watching rather than active debate. Average views of 1.1 million mean this account already commands a high volume of traffic regardless of specific creative tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 28 out of 35 videos falling into this range. There is no engagement line provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at double the median frequency with high regularity relative to the field. They currently produce over three videos per week and maintain a consistent output that allows for reliable campaign planning. While the recent sixty-day period is too short to confirm a multi-year habit, the current pace is steady. The inconsistent gap between posts suggests they may post in bursts rather than on a strict clockwork schedule. New content typically lands on Sunday and Thursday, while Monday remains their quietest day. Content most frequently appears around 19:00 UTC. Marketers can expect a dependable drumbeat of posts to support any tie-in.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator. This small audience size means a single campaign will reach a niche group rather than providing broad coverage. The like rate aligns exactly with the median. A brand message can expect an average level of engagement from viewers in this segment. This profile fits the culinary category because the specific content type matches the steady engagement levels found within the follower base.