Shawn Thia

This account is a small account ranked 1129 out of 1349 tracked creators. With 117.1K followers, it holds only 0.1 times the median follower count of 1.1M for the creators we track. Growth is slow as it gains 1.5K followers per month over a lifespan of 6.4 years. The like rate of 10.83% more than doubles the 4.93% median, indicating high engagement from the active audience. Average views reach 214.3K per video, which is well above what is expected for an account of this follower size. The rest of the report covers deeper engagement metrics and content consistency.

This audience approves content at more than double the platform median. The high like rate ranks 196 out of 1349 creators. Behavior data shows clear evidence of advocacy over conversation. Shares are the most frequent action at 0.7% while saves follow at 0.537%. Comments occur at a much lower rate of 0.071%. These figures represent 1,520 shares and 1,200 saves against 152 comments per video. The audience prioritizes spreading the content to others rather than discussing it in the comments. A brand can expect high word-of-mouth reach but should not expect deep community interaction. The reach is inconsistent. Only 4 videos hit the 2x average mark and 2 reached the 5x threshold. A coefficient of variation of 1.99 indicates erratic growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their high engagement rates. While the Creator Fund pays pennies per thousand views, brand deals scale with follower count to offer much higher returns. A sponsorship budget for a creator with 117.1K followers typically falls between $800 and $1,600 per post. The low ranking of 1129 out of 1349 indicates this profile is a value buy rather than a premium name. Brands can use the $1,600 figure as a ceiling to negotiate down instead of accepting it as a fixed fee. A cost per view calculation based on 214.3K average views suggests a rate of roughly $0.007 per view. This low cost confirms that a high quote from this creator would be paying for their high engagement rather than an elite name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most posts land. You should aim for this duration to match the core rhythm of the account. The 15 to 30 second clips perform well worse than these mid-length videos, with a gap of nearly double the engagement. Original audio dominates the soundscape as a choice to build a distinct identity over using trending tracks for reach. Captions average 120 characters to provide meaningful context without being too long. Open settings for both duets and stitches invite other creators to remix and interact with the content. The top video lasted 36 seconds and hit nearly 9 times the typical reach of a standard post. It earned over 300,000 likes against only 2,300 comments, showing that passive watching won out over active debate. Average views exceed 200,000 per clip. This establishes a solid, established presence rather than a small account seeking growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds since they make up more than half of the content. No engagement data is provided to determine if these are the best performing.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because their low posting frequency coincides with a top-tier follower rank and high average views. While they post well below the median, their position in the top of the field indicates that each upload is intended to be a high-effort production rather than a lack of activity. This pace has been established over several years. The consistency grade reflects an erratic rhythm where content appears in unpredictable bursts rather than on a clockwork schedule. New content most often lands on Tuesday and Thursday, with 13:00 UTC being the busiest hour for uploads. Saturday remains the quietest day for new posts. Marketers should expect sporadic drops of high-quality content rather than a steady drumbeat. You should aim to time any tie-in around their specific active windows on Tuesday or Thursday.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator size. This indicates a niche audience that limits the breadth of reach for any single campaign. Engagement levels sit well above the median like rate. A high ratio here means a sponsored message earns stronger engagement per view than average content. This profile fits the Beauty category because the high engagement rates and small follower count indicate a concentrated interest group.