Amanda Lee | Wife & SAHM 🖤

Ranked 1139 out of 1349 creators, this account is a small account with 109.1K followers, which is less than one tenth of the median follower count. Growth is slow given the account has existed for over ten years and gains about 855 followers per month. While the average views of 226.6K are much higher than expected for its follower size, the like rate of 5.04% just barely clears the 4.93% median. The rest of this report covers deeper engagement metrics and audience demographics.

The audience approves of the content at a rate higher than average, ranking 658 out of 1349 for its like ratio. This proves a solid baseline of approval from viewers. Share rates are the dominant behavior with 0.672% of views resulting in shares. Saves follow at 0.229%, while comments reach 0.056%. These figures represent 1,500 shares, 518 saves, and 128 comments per video. The high share rate compared to the low comment rate indicates a community that prefers distributing content rather than starting public conversations. Brands can expect strong word-of-mouth reach but should not expect deep peer-to-peer discussion in the comments. The reach is inconsistent with a consistency score of 5.14. Only one video out of 32 hit the 5x multiplier, while one reached the 2x mark. This suggests sporadic peaks rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on a follower count of 109.1K, expected sponsorship payouts fall between $200 and $500 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views. While high view counts generate some volume, brand deals scale with the total audience size to offer much higher returns than platform payouts. A rank of 1139 out of 1349 places this creator in a position where they are a value buy for advertisers. Unlike top ranked names that command a premium and can decline briefs, a lower ranked profile offers more room for negotiation. The $500 cap represents a ceiling to bargain under rather than a fixed salary. A cost per view of $0.0022 suggests a buyer should check if a quote is paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls between 60 and 180 seconds, making this the primary home for your production. Create videos in this range to match the standard established here. This account uses original audio on over half of its posts, prioritizing a unique identity over the reach gained from trending sounds. Captions average 108 characters to provide context without being too long. Open duet and stitch settings invite other creators to remix the content for more eyes. The standout clip lasted only 7 seconds and hit 29.1 times the normal reach of this account. It earned 357.2K likes against just 3.8K comments, showing that short clips drive passive engagement rather than debate. Average views near 226.6K mean this is a stable established presence for building steady volume.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as they are the most frequent length. No engagement line is provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because she posts at a volume far exceeding the field median with a steady stream of content. She produces roughly nine videos weekly while most creators average less than two. Although her consistency grade is low and the gap between posts varies, her high output makes her a reliable partner for high-frequency campaigns. This pace has been established over the last 25 days. New content typically lands on Thursday and Friday with a peak upload hour at 09:00 UTC. Tuesday remains the quiet day for new uploads. Marketers can expect a dependable drumbeat of posts rather than sporadic drops, making it easy to align brand moments with her frequent posting schedule.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator with a rank of 1139 out of 1349. This indicates a niche reach where a single campaign will target a specific community rather than providing broad coverage. Like response rates sit slightly above the median. A brand message earns a stronger engagement signal per viewer in this environment, making it easier for sponsored content to land with the intended audience. This profile fits the lifestyle and parenting category because the niche size and positive engagement rate suggest an attentive audience interested in domestic content.