Johanne Brinchmann

This account ranks 1133 out of 1349 tracked creators and holds a follower count that is 0.1 times the median, making it a small account. It has gained 3.7K followers every month over its 2.5 year lifespan, which indicates slow growth for an account of this age. The average view count of 1.1M per video is well above what its follower size would predict. A like rate of 16.50% clears the 4.93% median, showing high engagement from those who see the content. The rest of the report covers detailed performance metrics and audience interaction patterns.

This audience approves of content at a much higher rate than the average user. The 16.50% like rate places them in the top 39 out of 1349 creators. High save rates at 1.314% indicate that viewers treat this content as a reference tool they intend to return to. Shares at 0.432% and comments at 0.017% show lower levels of active advocacy and community discussion. With 15,000 saves against only 191 comments and 4,900 shares, the data confirms that people prioritize personal utility over public conversation. Brands should treat this as a high-intent archive rather than a community hub. Reach is erratic with a consistency coefficient of 2.56. Only 4 videos reached double the average while 3 hit five times the average. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on a following of 113.9K, they likely command a brand fee between $500 and $1,200 per post. This high-value stream outweighs the Creator Fund because it scales with their audience size rather than just view counts. While the fund pays only pennies per thousand views, direct brand deals capture the premium of a loyal community. Their rank of 1133 out of 1349 places them in a position where they are a value buy for advertisers. Because they sit below the median rank, their quoted rate should be viewed as a ceiling to negotiate under rather than a fixed salary. A high like rate suggests strong engagement, but low ranking means buyers can often secure better terms. The cost per view falls between $0.45 and $1.08 based on 1.1M average views. This metric helps a buyer determine if they are paying for broad reach or the specific influence of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive this account with 89% of posts staying under 15 seconds. Favor these short durations over longer formats to capture a much higher engagement rate. The gap between the shortest and longest buckets is large, making brevity the primary rule for growth here. Original audio appears on most videos, meaning the creator chooses a consistent brand identity over the reach of trending tracks. Short captions around 51 characters keep the focus on the visual hair content. Open duet and stitch settings invite others to collaborate with the footage. The top post lasted 10 seconds and earned 13.6 times the average reach. It garnered nearly 2 million likes against only 1.2k comments, proving that fast-paced visuals win over community debate. Such a lopsided ratio means viewers are clicking hearts rather than typing replies. Average views exceed one million, which marks this as an established account with a high floor of visibility. Success here depends on mastering quick visual hooks rather than building complex dialogue.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because 33 out of 37 recent posts fall into this category. The average length is 19s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with a high volume of content relative to their follower rank. They produce more than triple the average weekly output, and while the gap between posts is short, the consistency grade indicates an erratic cadence rather than a clockwork routine. This behavior has been established over the last month but remains too new to confirm as a long-term habit. Content tends to land on Thursday and Sunday, with the busiest hour for uploads occurring at 22:00 UTC. Saturday is the quietest day for new posts. Marketers can expect a frequent drumbeat of content rather than sporadic drops, making it easier to find opportunities for placement during the active windows on Thursday or Sunday.

Audience & Reach

The follower rank of 1133 out of 1349 and a 0.1x multiple indicates this account sits below the median creator size. A brand can expect limited breadth from a single campaign because the core community is concentrated rather than broad. The like rate of 16.50% exceeds the 4.93% median by more than triple. This high engagement ratio means a sponsored message will land with much higher impact per viewer than on average accounts. This audience fits the beauty and lifestyle category because the high like response suggests a highly engaged niche despite the smaller follower count.