つじ｜sushi🖤🌫️

This account ranks as a small account because its follower count is less than half of the median and it sits at rank 807 out of 1349 creators. Growth has been slow over its long existence, with an addition of only 5.9K followers per month since it began 7.2 years ago. While average views reach a high level of 389.7K per video for this size, the like rate of 3.36% falls below the median of 4.93%. The rest of this report covers more granular engagement metrics and content performance patterns.

This audience approves less than the platform average at a 3.36% like rate. The engagement profile shows high intent to return through saves and word-of-mouth via shares. Saves represent the highest action at 0.355% of views, followed by shares at 0.168%. Commenting sits lower at 0.046%. These actions total 178 comments, 657 shares, and 1.4K saves per video. Brands should prioritize content that serves as a reference or a shareable recommendation rather than trying to spark active conversation. Reach is inconsistent with a coefficient of variation of 2.32. Only 9.1% of the 33 videos reached 2x average, while 2 videos hit the 5x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. With 510.2K followers, they can expect to command between $3,000 and $6,000 per post. This revenue stream is much more lucrative than the Creator Fund. While the fund pays pennies per thousand views, sponsorship fees scale with follower count to offer a stable premium for brand alignment. The rank of 807 out of 1349 places this creator below the median in total following. A lower ranking means they do not command the same prestige as top-tier names who can demand high premiums or decline briefs. Instead, they represent a value buy where the $6,000 upper limit serves as a ceiling to bargain under rather than a fixed salary. The lower 3.36 percent like rate suggests their audience is less engaged than average, which gives brands more room to negotiate downward from the top of the bracket. A cost-per-view gut check helps determine if a quote pays for reach or for the name. Dividing the $6,000 upper band by 389.7K average views results in a cost of about $0.015 per view. This low figure indicates that a high quote from this creator would be paying for their specific identity rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the foundation of this feed. Most posts fall into this bucket, while the next shortest category sees a much lower engagement rate. You should prioritize the sub-15 second format to capture roughly double the engagement compared to longer clips. Original audio is used on nearly 85% of videos, trading potential trend reach for a consistent brand identity. Captions stay concise at around 93 characters to provide context without distraction. Open settings for both duets and stitches invite other creators to remix the content. The standout video lasted 13 seconds and reached over 11 times the average view count. It earned 82.8K likes against 676 comments, showing a clear preference for passive watching rather than active debate. Average views near 390K establish this as an established account with a steady following. Consistency in short-form length and original audio is what maintains this specific audience reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since 25 out of 33 videos fall into this category. The average duration of 14 seconds confirms a preference for short content.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank and high average views despite posting well below the field median. The content is less frequent than the average peer but reaches a large audience. This pace has been established over many months, making it a durable habit. However, the high consistency variance indicates an erratic rhythm rather than a clockwork schedule. New content typically lands on Thursday and Sunday, while Wednesday remains the quietest day for uploads. The busiest hour for new posts is 13:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of weekly posts. You can time specific tie-ins for the weekend windows when new content most frequently appears.

Audience & Reach

The follower count sits at a 0.5x multiple of the median creator. This indicates an audience that is smaller than typical tracked accounts and lacks broadcast-scale reach for a single campaign. A lower like rate compared to the median suggests a weaker engagement signal per viewer. A brand message will face more resistance in generating immediate interaction from this specific group. This profile fits the food and beverage category because the niche content aligns with the established interest of the audience despite the lower engagement rates.