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This account is a small account that ranks 805 out of 1349 tracked creators and holds 0.5 times the median follower count of 1.1M. Growth is slow as it has gained only 6.2K followers per month over its 6.9 year history. The average view count of 401.7K is in line with what an account of this size would predict, but the 2.56% like rate falls below the median of 4.93%. The rest of this report explores deeper engagement metrics and content patterns.

This audience approves less than the platform average. The low like rate places the creator in rank 1022 of 1349. The audience favors saving content over other forms of interaction. Saves are the most frequent action at 0.244% of views, followed by shares at 0.133%. Comments represent a smaller segment at 0.062%. These behaviors total 979 saves, 534 shares, and 250 comments per video. High save rates indicate high intent to return to the content for reference. A brand should prioritize evergreen value over community building. Reach is inconsistent. Two videos hit the 2x average mark while one reached 5x. The high consistency coefficient of 1.73 indicates erratic reach patterns across the 37 total videos. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their 511.8K followers. This audience size suggests a potential sponsorship bracket between $3,000 and $6,000 per post. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of follower count. The rank of 805 out of 1349 places this creator below the median in popularity. This position makes them a value buy for brands rather than a premium name. A buyer should treat the $6,000 cap as a ceiling to negotiate down from rather than a fixed salary. The lower like rate suggests less engagement per view, which helps justify a lower starting point in negotiations. A cost per view calculation of roughly $0.014 allows buyers to test if a quote is paying for reach or for the name. This check confirms whether the brand is overpaying for the account status. These are modelled estimates from public metrics, not disclosed earnings.

This feed favors short clips under 30 seconds. You should focus on these shorter formats because they represent nearly every post and capture the bulk of the audience. Every video uses original audio to build a distinct brand identity instead of relying on trending tracks for reach. Zero characters are used in captions, meaning the visuals must carry the entire message without text support.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 20 videos under 15 seconds. Most content falls between 15 to 30 seconds as the average is 21 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite low frequency data. This pattern is established by their high average view count relative to their ranking. However, the current pace lacks a proven duration and shows an erratic consistency grade. Because specific upload days and hours are unavailable, you cannot time a campaign around a predictable schedule. You should expect sporadic drops rather than a dependable drumbeat of content for any planned collaborations.

Audience & Reach

The account sits at a 0.5x multiple of the median size. This indicates that a single campaign will reach a niche audience rather than achieving broadcast-scale coverage. The like response falls below the median by approximately half. A lower engagement rate suggests that while viewers see the content, the message may not land with high impact per view. This profile fits the beauty category because the small follower count and lower engagement favor a targeted aesthetic focus over wide reach.