Shaye Scott

This creator ranks 806 out of 1349 tracked accounts and holds a follower count that is 0.5 times the median size. This identifies the account as a small account. Growth is slow given it has gained only 7,000 followers per month over its 6.1 year lifespan. The average view count of 3.3 million per video sits well above what is expected for an account with 511,500 followers. A like rate of 6.63% exceeds the median of 4.93%, indicating that the content resonates effectively with those who see it. The rest of this report details specific engagement trends and audience demographics.

This audience approves of the content at a higher rate than the platform median, ranking 527 out of 1349 creators. High share rates of 0.75% compared to lower comment and save rates indicate this audience acts as advocates for the content rather than just viewers. They prefer spreading the message via word-of-mouth over starting local conversations or saving pieces for future reference. The raw figures of 24.4K shares, 6.2K saves, and 1.8K comments confirm that sharing is the dominant action. Brands should prioritize content that encourages distribution to new users rather than deep community building. Reach is inconsistent across the 38 videos. Only three videos hit the 2x average mark while two reached the 5x threshold. A coefficient of variation of 2.65 points to erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on 511.5K followers, they likely command between $4,000 and $8,000 per post. This income source scales with their total audience size. In contrast, Creator Fund payouts scale only with views and pay mere pennies per thousand impressions. The ranking of 806 out of 1349 puts this creator in the middle of the pack. They do not command a top-tier premium that allows them to ignore offers. Instead, they represent a value buy where the $8,000 cap serves as a ceiling for negotiation rather than a fixed fee. A high like rate suggests strong engagement helps justify a price toward the higher end of that range. A cost per view calculation helps determine if a quote pays for reach or brand authority. Dividing the top end of the sponsorship band by 3.3M average views results in roughly $0.0025 per view. A buyer can use this figure to test if an influencer is overcharging for their name alone. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the 15 to 30 second range where most clips land. Select this duration over the under 15 second format to capture a much higher share of views. This specific length gap is worth nearly double the engagement found in shorter clips. Original audio appears on almost every post, showing a preference for a consistent brand identity over the reach of trending tracks. Captions stay brief at 75 characters, keeping the focus on the visual content. Open duet and stitch settings ensure other creators can remix the content to expand its reach. The standout video lasted 16 seconds and pulled 47.9 million views, roughly 14.7 times the normal reach of this account. It earned over 3 million likes against just 33 thousand comments, a ratio that favors quick taps over deep discussion. Average views near 3.3 million show an established audience rather than a small niche. This means current content serves a large, steady base rather than seeking initial growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This duration is the most common format used by the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence. Her low posting volume compared to the field median is offset by her high follower rank and strong average view counts. This pattern indicates a focus on polished content rather than frequent uploads. The pace has remained steady for over eight months, though the high consistency variance shows she posts in irregular bursts rather than at set intervals. New content typically lands on Friday and Sunday, with Saturday being the quietest day. Most uploads occur around 18:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You can time your tie-in for the weekend windows when she is most likely to publish.

Audience & Reach

The follower count sits at a 0.5x multiple of the median creator. This indicates the audience size remains below typical broadcast scale for a single campaign reach. Because the like rate exceeds the median by over one percent, a brand message earns a stronger engagement response per viewer. This higher ratio suggests that sponsored content will land with more impact than average peer placements. The account fits the beauty category because the high engagement relative to the follower count suggests a highly focused interest group.