candy_superstar

This account is a small account ranked 1053 out of 1349 creators because its follower count of 171.3K is only 0.2 times the median size of 1.1M. It shows fast growth by gaining 18.3K followers per month over an age of just 0.8 years. While average views reach 1.2M, the like rate of 1.41% falls well below the 4.93% median. The rest of this report covers detailed engagement patterns and content performance metrics.

This audience approves far less than the platform average. The low like rate ranks 1258 out of 1349. Viewers show higher intent to revisit content than they do to discuss it. Saves are the most frequent action at 0.136% followed by shares at 0.048%. Comments occur at a lower rate of 0.008%. With 94 comments, 593 shares, and 1.7K saves, the data shows a clear preference for personal archiving over public conversation. A brand should focus on evergreen utility to drive saves rather than community management or talkability. Reach is inconsistent across the 34 videos. Six videos reached 2x average while only two hit the 5x mark. A coefficient of variation of 1.79 indicates erratic reach. This audience behaves as a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a following of 171.3K, they can command a brand fee between $1,000 and $2,500 per post. This income source is far more lucrative than Creator Fund payouts. While the Creator Fund pays only pennies per thousand views, sponsorship rates scale with the size of the audience rather than just raw view counts. The rank of 1053 out of 1349 places this creator in a position to be a value buy for brands. Because they sit below the median ranking, the quoted band acts as a ceiling to negotiate under rather than a fixed salary. A cost-per-view gut check shows a rate of roughly $0.002 per view when compared against 1.2M average views. This low figure suggests that a high quote from this creator would be paying for their specific name rather than just the reach of the video. These are modelled estimates from public metrics, not disclosed earnings.

Most clips stay in the 15 to 30 second range, making it the primary engine of this feed. You should target this specific window since those videos perform much better than the under 15-second ones. Selecting this middle duration yields a reach gap of about 42 percent more engagement compared to the shortest clips. Original audio appears in over two thirds of posts, trading potential trend spikes for a consistent brand identity. Short captions around 48 characters keep the focus on the visual content. Keeping duet and stitch features active invites other creators to interact with every post. The top video hit a 34-second length and pulled 7.4 times the normal reach. It earned nearly 500 likes for every comment, showing that passive watching wins over active debate. Average views of 1.2 million mean this account already maintains a high floor of visibility.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as they make up the vast majority of content. The average length is 26 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post above the field median with a high frequency rank. While their followers sit in the middle of the pack, the volume of content provides a steady stream for any marketing plan. This pace has been established over several months rather than just days. However, the inconsistent gaps between posts mean the timing of new uploads fluctuates frequently. New content most often appears on Wednesday and Saturday, with 13:00 UTC being the busiest hour for uploads. Sunday is the quietest day for new posts. Marketers can expect a dependable drumbeat of content even if the exact timing varies week to week. You should aim to align your campaign tie-ins with the mid-week and weekend windows when new videos land most often.

Audience & Reach

The audience size sits below the median creator at a 0.2x multiple. This indicates that while individual videos may see spikes in views, the total follower base is small and lacks broadcast-scale reach for a single campaign. A like response of 1.41% falls well below the 4.93% median. Such a low rate means a brand message will likely receive a weak engagement signal from the viewers who see it. This audience fits the confectionery category because the small follower count and low engagement suggest a niche reach rather than a broad consumer base.