BASIL.

This small account ranks 1049 out of 1349 creators and holds a follower count that is 0.2 times the median size of those tracked. Growth is slow for an account that has been active for 7.3 years as it gains roughly 2,000 followers per month. While average views reach 524.1K, this figure sits well above what the follower count would predict. The 3.13% like rate falls below the median of 4.93%, suggesting that while content reaches many people, it does not spark high levels of active engagement from those viewers. The rest of this report covers detailed engagement breakdowns and audience retention metrics.

This audience approves less than the platform average. The low like rate places the creator at rank 901 of 1349. Shares are the dominant behavior with a 1.113% rate, followed by saves at 0.323%, and comments at 0.112%. These percentages rank shares as the primary action for this audience. With 586 comments, 5.8K shares, and 1.7K saves, the data shows high word-of-mouth spread but lower levels of active discussion. Brands should prioritize content that encourages sharing over community conversation. The reach is inconsistent. Four videos hit the 2x average while three reached 5x. A coefficient of variation of 2.52 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator rather than the Creator Fund. With 176.2K followers, an expected sponsorship brand fee falls between $1,000 and $3,000 per post. The Creator Fund pays mere pennies per thousand views, while sponsorship fees scale with follower counts to offer much higher returns. Their rank of 1049 out of 1349 puts them in a position where they are a value buy for brands. Because they sit below the median, their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. A cost per view check of $0.002 to $0.006 helps a buyer determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed and make up the majority of posts. Target this specific duration to replicate the current style while avoiding longer formats that fail to capture consistent interest. Original audio dominates nearly every upload, a choice that prioritizes a distinct brand identity over the reach gained from trending sounds. Captions stay extremely brief at 2 characters, meaning the visual and audio do the heavy lifting without text distraction. Open settings for both duet and stitch invite other creators to remix the content freely. The top video reached 59 seconds and earned about 11.8 times the usual reach. It pulled in a balanced ratio of 32 likes per comment, showing it sparked active discussion rather than just passive scrolling. Average views near 524.1K mark this as a solid mid-sized account with steady volume.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they make up over half of the recent content. The average length is 16s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post nearly double the median frequency with a high ranking in total volume. Their output of over three videos per week provides a steady stream for brand planning. While the short gaps between posts suggest an active channel, the erratic consistency grade indicates that specific posting intervals fluctuate. This pace has been established for over two months but remains too recent to be considered a long-term proven habit. New content most frequently lands on Wednesday and Friday around 14:00 UTC. Saturday is the quietest day for new uploads. Marketers can expect frequent content drops rather than sporadic updates, making it easier to align a campaign with a regular stream of posts.

Audience & Reach

The follower count sits at a 0.2x multiple of the median creator. This size indicates an audience that lacks broadcast reach despite occasional high-performing clips. Engagement levels fall below the median like rate by over 1.8 percentage points. A lower ratio suggests your message may struggle to gain traction among viewers compared to typical content on this channel. This profile fits niche lifestyle brands because the specific audience size and lower engagement indicate a smaller, more targeted reach rather than broad awareness.