BasiL✨🤍

This account ranks 1051 out of 1349 tracked creators and holds a follower count that is 0.2 times the median size of 1.1 million, making it a small account. The growth trajectory shows an addition of 2.4K followers per month over its 6.0 year lifespan, which indicates slow growth for an account this old. While average views reach 476.2K per video, the like rate of 2.22% falls below the median of 4.93%. The rest of this report explores engagement patterns and content consistency.

This audience approves less than the platform average. The low like rate ranks 1087 of 1349. Engagement signals show that saves are the dominant behavior at 0.269% compared to 0.097% for comments and 0.079% for shares. These rates translate to 1.3K saves, 460 comments, and 374 shares per video. High save counts relative to other actions indicate that users view this content as a reference point they want to revisit. Low comment and share rates suggest the audience consumes the content privately rather than engaging in public discussion or advocacy. Brands should treat this channel as a source for evergreen utility rather than community building. Reach is erratic with a consistency coefficient of 2.16. Only 4 videos hit the 2x average while 2 reached the 5x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 175.6K followers, their estimated sponsorship value sits between $1,000 and $2,500 per post. This income source relies on total follower count to establish a baseline rate. In contrast, Creator Fund payouts depend solely on views and pay only pennies per thousand. Sponsorships offer much higher returns because they monetize the audience size rather than just raw traffic. The rank of 1051 out of 1349 positions this creator as a value buy for brands. They lack the high-rank leverage to demand premium prices or decline offers. The $2,500 cap represents a ceiling to negotiate under rather than a set salary. A cost per view calculation of roughly $0.005 suggests that most of the fee pays for the creator name rather than just reaching new eyes. These are modelled estimates from public metrics, not disclosed earnings.

The core content relies on videos between 60 and 180 seconds long. Focus production on this middle-ground duration to replicate the current steady output. Every video uses original audio rather than trending tracks, trading potential reach for a consistent brand identity. Captions average about 93 characters to provide clear context without overwhelming the viewer. Duet and stitch features are active on most posts, inviting other creators to interact with the content. The standout clip lasted only 14 seconds and pulled over eleven times the normal view count. It earned roughly 12 likes for every single comment, sparking much more discussion than typical videos on this page. Average views of 476.2K show a stable community rather than a high-growth breakout account. This feed performs best when short clips spark active conversation instead of passive scrolling.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 18 total entries. This duration represents nearly half of all recent content and exceeds the average of 69 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the cadence for this creator because they maintain a top-tier follower rank despite posting well below the field median. This pattern has remained stable for nearly three years, establishing it as a deliberate choice rather than an inconsistent habit. The high consistency coefficient indicates that while the volume is low, the gaps between posts vary well in timing. Content typically lands on Wednesday and Sunday, with Tuesday being the quietest day for new uploads. A campaign should expect sporadic drops of high-quality content rather than a steady weekly drumbeat. Marketers should aim to align tie-ins with the Wednesday or Sunday windows when the creator most frequently publishes.

Audience & Reach

The account sits at a 0.2x multiple of the median follower count for its category. This small scale means a single campaign will reach a niche group rather than achieving broad market penetration. While average plays are high, the like rate falls well below the median mark. This disparity suggests that while content reaches many people, the engagement per viewer is low. A brand should expect lower interaction rates on sponsored posts compared to the typical creator benchmark. This audience fits the beauty and personal care category because the niche size and low engagement indicate a specific community interest rather than a generalist reach.