EdwinTooSharp

With 167.0K followers and a rank of 1059 out of 1349 creators, this account is a small account because its follower count is 0.2x the median of 1.1M. The growth rate of 3.2K followers per month over 4.3 years indicates slow growth for an account of this age. While the average views of 657.3K are well above what a follower count of 167.0K would predict, the 4.84% like rate falls just below the median of 4.93%. The rest of this report details specific engagement trends and content performance metrics.

The audience approves of content at a rate slightly below the platform median, ranking 686 out of 1349 creators. This suggests a standard level of passive approval from viewers. Shares represent the most frequent action with a 0.615% rate, followed by saves at 0.28%, then comments at 0.028%. The raw figures are 4.0K shares, 1.8K saves, and 183 comments per video. Word-of-mouth spread is the dominant behavior for this audience. Because sharing outweighs commenting by a wide margin, followers act as distributors rather than conversationalists. Brands should treat this content as an advocacy vehicle rather than a community builder. Reach is erratic due to a high consistency coefficient of 2.32. While 18.9% of the 37 videos hit the 2x average mark with 7 successes, only 2 reached the 5x threshold. This volatility suggests a profile that relies on occasional peaks rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their follower count. Based on 167.0K followers, they can expect to command between $450 and $900 per post. This model favors brand deals over Creator Fund payouts. The Creator Fund pays only pennies per thousand views, whereas sponsorship rates scale with the size of the audience. Their rank of 1059 out of 1349 places them below the median in terms of total reach. A creator at this level represents a value buy for brands rather than a premium name that can demand a fixed salary. The quoted range acts as a ceiling to negotiate under during contract talks. A cost per view calculation of roughly $0.0007 to $0.0014 helps verify if a quote is fair. This check ensures the buyer pays for actual reach rather than just the creator name. These are modelled estimates from public metrics, not disclosed earnings.

Most clips fall between 15 and 30 seconds. This range serves as the core of the feed while segments under 15 seconds provide a secondary option for quick engagement. Original audio covers nearly all posts to build a distinct identity at the cost of using trending sounds for easy reach. Short captions average 75 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The top video lasted 33 seconds and pulled over twelve times the normal reach seen here. It earned 288 likes for every comment, showing that viewers preferred quick taps over active debate. Average views of 657.3K indicate a steady, established presence rather than a quest for sudden growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with 27 out of 37 clips falling into this range. The average video length is 21 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a top-tier follower rank and high average views despite posting well below the field median. This pace has been established for over four years, proving the slow output is a deliberate choice rather than a lack of activity. The inconsistent gap between posts means their schedule lacks a clockwork rhythm. New content typically lands on Friday and Sunday, while Thursday remains the quiet day. Most uploads occur around 20:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You should plan tie-ins around the weekend windows when new posts are most likely to appear.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator. This low multiplier means a single campaign will reach a niche segment rather than achieving broadcast-scale reach. Like response falls slightly below the median rate for this account. A brand should expect the message to land with less engagement per view compared to average accounts in this category. The profile fits the apparel category because the smaller audience size and lower like response indicate a community that values specific niche content over high-volume interaction.