مريم موسى 🌊

This account ranks 727 out of 1349 creators and holds 801.3K followers, making it a mid-tier name that sits just below the median follower count of 1.1M. The growth trajectory is slow for an account that has been active for 5.7 years with only 11.8K new followers per month. While the average views of 2.0M are well above what you would expect from this follower size, the 3.89% like rate falls below the median of 4.93%. This gap suggests that while content reaches a wide audience, it fails to generate as much active engagement as typical creators in this tier. The rest of this report breaks down these engagement gaps and identifies specific performance trends.

This audience approves less than the platform average. The low like rate ranks 796 out of 1349 creators. Shares represent the most common action at 0.602% while saves follow at 0.331%. Conversation rates sit lower at 0.058% and there are no recorded downloads. These figures translate to 12.3K shares, 6.7K saves, and 1.2K comments per video. The audience favors word-of-mouth spread over active community discussion. Brands should prioritize content that encourages external sharing rather than internal comment threads. Reach is inconsistent due to a high coefficient of variation. Only two videos hit the 2x average mark while one reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on 801.3K followers, they command a brand fee between $4,000 and $8,000 per post. This is because sponsorship income scales with total follower count while Creator Fund payouts scale only with views. The Creator Fund pays pennies per thousand views, making it a poor primary income source compared to direct brand deals. The ranking of 727 out of 1349 suggests this creator sits in a middle tier for negotiations. Because they are below the median rank, their quoted rate acts as a ceiling rather than a fixed salary. Buyers can use this position to negotiate lower rates while still securing high engagement. A cost per view check of $0.002 to $0.004 helps determine if a quote pays for reach or the name. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the 15 to 30 second range. Producing clips in this window captures the core audience while avoiding the lower engagement of longer formats. Original audio covers most posts, a choice that prioritizes a unique brand identity over the reach gained from trending sounds. Captions remain brief at about 43 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to interact with the content. The top video lasted 16 seconds and reached 21.7 times the normal view count. It earned 1.9M likes against 28.2K comments, showing a large preference for passive watching over active debate. This specific ratio indicates that quick taps outperformed community discussion. Average views of 2 million per post establish this as a high-reach account with a large established following rather than a small niche channel.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short videos under 15 seconds with 17 out of 36 videos in this category. The average length is 27 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks in the top tier for followers and average views despite a low posting frequency that falls well below the field median. The pace has remained consistent for over 400 days, though the high consistency variance indicates an erratic schedule rather than a clockwork rhythm. Content typically lands on Friday and Sunday, while Tuesday remains the quietest day for new uploads. Most posts appear around 16:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can time specific tie-ins around the weekend windows when new material is most likely to surface.

Audience & Reach

The audience size sits below the median creator count with a 0.7x multiplier. This lower rank indicates that a single campaign will reach a more contained group rather than achieving broadcast-scale visibility. The like response falls below the median by over one percentage point. This gap suggests the content reaches many viewers but receives less engagement per view, making it harder for a sponsored message to land with high intensity. This profile fits the lifestyle category because the modest like rate and smaller follower rank suggest a niche reach rather than high-frequency interaction.