Xanyi Mak@Laser Marking

This account ranks 929 out of 1349 tracked creators and holds a follower count that is 0.3 times the median of 1.1 million. This makes it a small account relative to the broader landscape. It gains about 8.6K followers per month, which indicates steady growth for an account that has been active for 2.9 years. While average views reach 593.7K, the like rate of 0.74% falls well below the median of 4.93%. This discrepancy suggests that while content reaches a wide audience, it fails to generate high levels of active engagement from those viewers. The rest of this report covers detailed performance breakdowns and content analysis.

This audience approves of content much less than the platform average. The low like rate puts the creator in the bottom tier of engagement rankings. Shares represent the most frequent action taken by viewers. This behavior occurs at a rate of 0.125% with 745 shares per video, followed by saves at 0.097% and 574 saves. Commenting is much less common at 0.012% for 73 comments. These figures show that while people do not interact through conversation, they actively distribute the content to others and keep it for future reference. A brand should focus on high-utility content that motivates sharing rather than community building. Reach is inconsistent across the 38 videos. Only 4 videos hit the 2x average mark while 3 reached the 5x threshold. A coefficient of variation of 2.85 indicates erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary income stream for this creator rather than the Creator Fund. A follower count of 304.1K suggests an estimated sponsorship range between $2,000 and $5,000 per post. The Creator Fund pays only pennies per thousand views, making it a poor source of revenue compared to brand deals that scale with total reach and audience size. The rank of 929 out of 1349 places this creator below the median for follower count. This position makes them a value buy for brands rather than a premium name who can demand high premiums. The $5,000 figure serves as a ceiling to negotiate under instead of a fixed salary. A cost per view calculation puts the rate at roughly $0.008 per view. This allows buyers to see if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives on clips under 15 seconds. Most posts fall into this bucket, and making them your standard will capture the engagement typical of these short bursts. The difference in reach between these quick hits and longer formats is large because there are no videos over 30 seconds here. Use a fast pace to keep viewers watching until the end. Original audio appears on every single post, choosing a unique brand identity over the easy reach of trending sounds. Captions average 126 characters to provide specific context for the work shown. Open settings for both duets and stitches invite other creators to interact with the content. The standout video lasted 10 seconds and reached 16.2 times the normal audience. Its high like-to-comment ratio of 59 to 1 shows it won through passive watching rather than active debate. Average views near 593.7K mark this as a stable, established account with a consistent reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 34 out of 38 videos falling into this category. The average video length is 11 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their low posting frequency is paired with a top-tier follower rank and high average views. They post roughly once every three weeks, which is well below the field median but reflects a deliberate production style rather than inactivity. This pace has remained stable for over two years. While the high consistency score indicates an erratic gap between posts, the long duration of this trend confirms it as a settled habit. New content most often appears on Monday and Thursday, while Sunday remains the quietest day. The busiest hour for uploads is 05:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of daily content. You can time a campaign around their specific high-impact releases on Mondays or Thursdays to align with their established posting windows.

Audience & Reach

The account ranks 929 out of 1349 and holds a 0.3x multiple compared to the median creator. This indicates a niche audience size where a single campaign will reach a targeted group rather than a broadcast-scale population. The like rate falls well below the median, suggesting that while views occur, the engagement per viewer is low. A brand should expect a muted reaction from the audience when a sponsored message appears. This creator fits the industrial tools category because the small audience size and lower engagement profile favor a specialized niche over a general consumer reach.