IB Skits

This account ranks 927 out of 1349 tracked creators and holds 305.5K followers, making it a small account that sits below the median size of 1.1M followers. It is growing at a fast pace with 29.2K new followers every month despite being only 0.9 years old. While average views reach 2.9M per video, the 2.62% like rate falls below the 4.93% median. The rest of this report details specific engagement trends and audience retention metrics.

This audience approves less than the typical viewer based on a 2.62% like rate compared to the 4.93% median. Shares are the dominant behavior at 0.274%, followed by saves at 0.128% and comments at 0.009%. These figures translate to 7.9K shares, 3.7K saves, and 249 comments per video. The high share-to-comment ratio indicates that users treat this content as a tool for word-of-mouth spread rather than a platform for active conversation. Brands should view this audience as a distribution engine for information rather than a community to engage with directly. Reach is erratic, as evidenced by a consistency coefficient of 1.99. Only five videos hit the 2x average and two reached the 5x threshold. This is an active audience that prefers utility over interaction.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator based on their follower count. A profile with 305.5K followers typically commands a brand fee between $1,500 and $4,500 per post. This figure dwarfs Creator Fund payouts because that program pays only pennies per thousand views. While high view counts generate some volume, they do not offer the same financial scale as direct brand partnerships. The ranking of 927 out of 1349 places this creator below the median in terms of total reach. Because they are not a top-ranked name, their profile represents a value buy for advertisers. The quoted range serves as a ceiling to negotiate under rather than a fixed salary. A cost per view calculation of $0.0005 to $0.0015 helps buyers determine if a quote pays for actual reach or just the creator's identity. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on the 60 to 180 second range, where every recent post sits. You should target this middle duration to match the established rhythm of the account. Original audio appears in more than two-thirds of posts, a choice that prioritizes a consistent brand identity over the easy reach of trending tracks. Captions average 93 characters, providing enough context without becoming distracting. Enabling duet and stitch options across every video invites other creators to interact with and remix the content. The standout clip lasted 60 seconds and pulled 29.2 million views, about 10.1 times the normal reach for this creator. It earned over 640k likes against only 1.7k comments, a ratio of 374 likes per comment. This lopsided count shows that the video achieved high passive engagement rather than sparking an active debate. Average views near 2.9 million show a large, stable audience where consistency matters more than hunting for rare spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as all 33 recent videos fall into this category. The average video length is 60s.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because their posting frequency is well above the median and they maintain a consistent volume of content for your planning needs. They produce more than three times the average number of weekly videos compared to other creators in the field. This high output is paired with short gaps between posts, though the high consistency score suggests the timing of these uploads varies well from day to day. While this behavior has only been observed over a 36-day period, it establishes an active presence for any immediate campaign. New content typically lands on Tuesday and Thursday, while Saturday remains the quietest day for new uploads. You can expect a steady drumbeat of posts rather than sporadic drops. A brand tie-in is most likely to land during their peak posting window at 21:00 UTC.

Audience & Reach

The follower count sits at a 0.3x multiple of the median creator. This lower rank indicates an audience that lacks broadcast-scale reach for a single campaign despite high individual video views. The like rate falls below the median by nearly half. Such a gap suggests the content reaches many people but the message may lack the engagement depth required to stick with a viewer. This profile fits the entertainment category because the low interaction rate relative to volume indicates a passive viewing audience rather than a community-driven one.