Red Bull USA
us 🤝 sport, culture, dance currently: wiiinging it 👐 #givesyouwiiings
4.3M
Followers
163
Following
107.8M
Total Hearts
1.5K
Videos
74.2K
Avg Hearts/Video
lifetime average
6.05%
Engagement Rate
5.5y
Account Age
65.2K
Followers/Month
lifetime average
1.6M
Hearts/Month
lifetime average
22.0
Videos/Month
lifetime average
We also record @redbullusa's follower count over time. See the @redbullusa TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Red Bull USA (@redbullusa) is a verified sports TikTok account with 4.3M followers and 1,452 videos. That ranks 470 of the 1,349 accounts with a TKMetrics report by followers, 3.9x the median account. Since it was created 5.5 years ago it has averaged 65.2K new followers a month.
Account Classification
| Account Size | Macro (1M+) |
| Account Created | 2020-08-24 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 26K:1 |
Data Summary
| Videos Analyzed | 38 |
| Avg Plays per Video | 652,623 |
| Avg Likes per Video | 37,688 |
| Engagement Rate | 6.05% |
Engagement Analysis
Based on 35 of 38 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 35 videos we analysed got an average of 652.6K plays and 5.8% of viewers liked them, 1.3x the 4.5% median like rate of the creators we track. Saves (0.24% of views) outnumber shares (0.17%); comments are 0.10%.
652.6K
Avg Plays/Video
37.7K
Avg Likes/Video
655
Avg Comments/Video
1.1K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 38 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 35 that aren't pinned.
2.5M
Median plays, top 10 videos
197.0K
Median likes, top 10 videos
6.0M
75th percentile plays
29.4M
Top Video
9.18
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.
75,641,800
Total Plays
5,409,989
Total Likes
34,832
Total Comments
162,339
Total Shares
195,575
Total Saves
Engagement Ratios
@redbullusa turns 5.8% of views into likes, 0.24% into saves and 0.17% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).
5.77%
Likes / Views
0.10%
Comments / Views
0.17%
Shares / Views
0.24%
Saves / Views
Viral Hit Rate
8.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 34% of the creators we track. The 5x figure is the same measure at five times the norm.
8.6%
2x Avg (3 of 35)
8.6%
5x Avg (3 of 35)
Measured against the average of the 35 videos that aren't pinned.
Consistency Score
@redbullusa's view count swings by a CV of 2.94, steadier than 29% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.94
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @redbullusa as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 4.3M followers
$21,500 – $51,600
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 38 videos
3 of the 35 videos that aren't pinned (8.6%) passed twice the average plays and 3 passed five times it. Plays are uneven from one video to the next (consistency grade D). 3 of 38 videos are under 15 seconds and 7 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
39s
Average Duration
The account favors videos between 30 and 60 seconds because they represent nearly half of the content.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 38 videos
The videos we analysed went up most often on Friday and most around 2:00 and 3:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 38 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most often on Friday and Wednesday with a peak at 3:00 UTC.
Top Videos
Top 10 by play count
16.7M
Combined Plays (Top 5, not pinned)
836.1K
Combined Likes (Top 5)
3.3M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @redbullusa's profile page
had to give them a wiiing test 😏 Show us your skills in the Red Bull Athlete Challenge for your chance to win the ultimate experience with one of your favorite athletes! Check out more info at the link in bio 🔗 #verticaljump #basketball #volleyball
Posted May 29, 2025
29.4M
Views
1.6M
Likes
1.4K
Comments
9.0K
Shares
31.7K
Saves
in case you missed the eclipse, we dialed it up for you 😌 #aviation #eclipse #solareclipse #redbull
Posted Apr 09, 2024
21.6M
Views
2.2M
Likes
3.6K
Comments
75.8K
Shares
100.8K
Saves
Red Bull Ice Edition Iced Vanilla Berry and Red Bull Peach Edition White Peach are now available in full sugar and sugarfree at retailers nationwide! #RedBull #RedBullIceEditionIcedVanillaBerry #RedBullPeachEditionWhitePeach
Posted Jan 19, 2026
1.8M
Views
290.9K
Likes
6.9K
Comments
38.5K
Shares
9.0K
Saves
lights out 👀 your move… Are you fast enough for the track? 🤔 🤝: @Liam Lawson
6.0M
Views
145.4K
Likes
18.2K
Comments
4.2K
Shares
5.5K
Saves
under, under, underrrrr 🤯 @isabeau Italy prep looks different 🔥 #iceskating #isabeaulevito #limbo #redbull #skating
5.9M
Views
336.3K
Likes
526
Comments
3.2K
Shares
11.1K
Saves
world’s toughest course? more like playground 😳 🏂: @Seb toots #obstaclecourse #redbull #snowboard #snowboarding
3.3M
Views
248.6K
Likes
777
Comments
4.7K
Shares
8.1K
Saves
what ‘elevating your routine’ actually looks like 🙂↕️ 📍: New York City 🤸♀️: @Lily 🤝: @rimmellondon #gymnastics #gymnasticstok #beam #lilysmith
888.9K
Views
88.2K
Likes
282
Comments
4.5K
Shares
3.8K
Saves
the hill really said: good luck 😅 #race #hillclimb #running #400m #redbull400
606.8K
Views
17.6K
Likes
43
Comments
83
Shares
426
Saves
2 more top videos for @redbullusa
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 5.8%, 1.3x the 4.5% median like rate of the creators we track
- + Fans save videos (0.24% of views) 1.4x as often as they share them
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @redbullusa
How many followers does @redbullusa have on TikTok?
@redbullusa has 4.3M followers on TikTok.
What is @redbullusa's TikTok engagement rate?
@redbullusa has an engagement rate of 6.05% based on their recent videos.
How much does @redbullusa earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @redbullusa as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $21,500 - $51,600 per post.
How many TikTok videos has @redbullusa posted?
@redbullusa has posted 1.5K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @redbullusa's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @redbullusa TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/redbullusa-tiktok-profile-stats/