Red Bull USA

This account ranks as a mid-tier name with 4.3M followers, which is 3.9 times the median follower count of the creators we track. The growth trajectory is steady as it gains 65.2K followers per month over its five and a half year lifespan. While average views sit at 2.0M per video, the 7.15% like rate exceeds the 4.93% median to indicate high audience engagement relative to the follower count. The rest of this report covers deeper performance metrics and content analysis.

This audience approves of content at a rate well above the platform median. The high like ratio confirms strong initial sentiment toward the brand. Savvy viewers prioritize keeping and sharing information over casual discussion. Saves represent the highest level of intent with 0.259% of views, followed by shares at 0.215%. Comments sit much lower at 0.046%. These figures translate to 5,100 saves, 4,300 shares, and 917 comments per video. Brands should treat this content as a high-value resource for reference rather than a community conversation starter. The reach is somewhat erratic with a consistency score of 2.94. While 4 videos hit the 2x average mark, only 2 reached the 5x threshold. This suggests that while some pieces break out, the baseline reach fluctuates well between posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to its high follower count. A brand partnership for an audience of 4.3M followers typically commands a fee between $10,000 and $25,000 per post. This scale comes from directer deals because Creator Fund payouts depend on views alone. Those creator fund payments pay only pennies per thousand views which cannot compete with the high margins of brand integrations. The rank of 470 out of 1349 places this profile in a position of strength. A creator at this level can command a premium for their established presence and higher engagement. Their strong like rate helps justify a price point toward the top of the expected range. Buyers should view the calculated $25,000 ceiling as a starting point for negotiation rather than a fixed fee. A cost per view check of $0.0125 against 2M average views helps verify if a quote pays for true reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed favors the 30 to 60 second range where most posts reside. Create content in this window to match the established rhythm of the account. The 15 to 30 second clips earn less engagement than the longer 30 to 60 second ones, meaning that specific jump is worth roughly double the reach per view. Original audio dominates nearly every post, a choice that trades potential trend-surfing for a distinct brand identity. Captions average 120 characters to provide context without overwhelming the viewer. Open duet and stitch settings invite other creators to interact with the content. The standout video ran 45 seconds and reached over 14 times the typical audience size. It pulled in 1.6 million likes against just 1.4 thousand comments, showing a heavy lean toward passive watching rather than active debate. Average views of 2 million indicate a large established reach rather than a small niche growth path. Every post starts with a high floor of visibility regardless of the specific creative choices made.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds because they represent nearly half of the content. No engagement data was provided to determine if these are the best performing.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. The account ranks near the top of the field by followers despite a posting rate well below the median. This pattern indicates a deliberate production cycle rather than a lack of activity. While the average gap between posts is much longer than the median, this behavior has remained consistent for nearly two years. The inconsistent grade suggests that while they produce high-quality content, the timing between uploads fluctuates well. New content typically lands on Wednesday and Friday, with Monday being the quietest day. The most active hour for new uploads occurs at 03:00 UTC. Marketers should expect sporadic drops rather than a predictable daily drumbeat. You can time a tie-in around their mid-week and weekend windows to align with these specific upload days.

Audience & Reach

The audience ranks in the top of the field with a multiple nearly four times the median creator. This positioning allows a brand to reach a broadcast-scale audience during a single campaign. The like rate sits well above the median average. This indicates that a sponsored message will likely earn a stronger engagement response from viewers compared to typical accounts. Because location data is not available, the specific geographic concentration of these followers remains unknown. This profile fits the energy drink category because the high engagement and broad reach align with high-intensity lifestyle products.