Tiyah (Tia)

This account ranks 1014 out of 1349 tracked creators and holds a follower count that is 0.2 times the median size of 1.1M, making it a small account. It has grown by 3.9K followers each month over its 4.3 year lifespan, which indicates slow growth for an account with this much history. The average view count of 952.9K is well above what the follower count predicts. The like rate of 5.88% clears the median of 4.93%. The rest of this report covers detailed engagement trends and content performance.

This audience approves of content at a rate higher than the platform median. The data indicates strong intent to return through saves which comprise 0.254% of views compared to 0.061% for shares and 0.03% for comments. With 2,400 saves, 579 shares, and 289 comments per video, the audience prioritizes personal archiving over public discussion or word-of-mouth spread. Brands should treat this content as high-value reference material rather than a conversation starter. Reach is inconsistent with a coefficient of variation of 3.48. Only three videos hit the 2x average mark while one reached 5x. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. Based on a following of 204.7K, expected sponsorship fees likely fall between $1,500 and $3,000 per post. This stream is far more lucrative than Creator Fund payouts because it scales with follower count rather than views alone. The Creator Fund pays only pennies per thousand views, making it an unreliable primary income source compared to direct brand partnerships. The creator sits at rank 1014 of 1349, placing them well below the median. This ranking suggests they are a value buy for brands rather than a premium name who can demand top market rates. The $1,500 to $3,000 range serves as a ceiling for negotiations rather than a fixed salary. A cost per view check reveals that at 952.9K average views, the sponsorship band equates to roughly $1.57 to $3.14 per thousand views. This allows buyers to see if a quoted rate pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on long-form content, with most videos landing in the 60 to 180 second window. Creating clips over one minute captures the core audience and follows the established pattern of the account. High usage of original audio means this creator chooses a consistent aesthetic over the reach gained from trending sounds. Captions stay brief at an average of 54 characters, providing just enough context without distracting from the visual. Open settings for both duets and stitches invite other creators to interact with the content. The standout clip lasted 159 seconds and reached 20.7 times the normal view count. It earned nearly one million likes against only 4.2k comments, showing that its success came from passive watching rather than active debate. Average views of nearly one million suggest a high-performing account with an established reach. Focus on maintaining this steady volume through longer segments to keep the audience engaged.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as 23 out of 35 videos fall into this range. The engagement line is not present to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Dormant or erratic pattern because they post below the median frequency with an inconsistent gap between uploads. While they hold a substantial follower count and high average views, their low consistency grade and high variance in posting intervals suggest a lack of a predictable routine. This behavior has persisted for several months but remains too irregular to be considered a settled habit. Content typically lands on Wednesday and Thursday, while Tuesday remains the quiet day. The most active hour for new uploads is 19:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. Aligning a campaign with specific days will be difficult since the creator does not follow a steady schedule.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator because the follower count ranks in the lower third of tracked accounts. This indicates that while individual videos may see high engagement, a single campaign will not reach broadcast-scale volumes. The like response exceeds the median by nearly one percentage point. This higher rate suggests that a sponsored post will land with more impact per viewer than the average creator on the platform. This profile fits the beauty category because the elevated engagement relative to the smaller follower base suggests a niche, highly interested audience rather than a broad reach.