MAYA🤍

This account ranks 1172 out of 1349 tracked creators and holds 84.1K followers, which is 0.1x the median follower count of 1.1M. This makes it a small account compared to the broader creator landscape. It has gained approximately 2.8K followers per month over its 2.5 year lifespan, marking slow growth for an account with this much time in the market. While average views reach 312.6K per video, the 1.64% like rate falls well below the 4.93% median. This discrepancy suggests that while the content reaches a wide audience, it fails to generate high levels of active engagement from those viewers. The rest of this report breaks down the specific content performance and audience demographics.

This audience approves of content less than the platform average. The low like rate ranks 1214 out of 1349. Engagement signals show that viewers prefer to save and share content rather than comment on it. Saves at 0.188% are the most frequent action, followed by shares at 0.163%, while comments sit at 0.044%. These raw counts total 588 saves, 509 shares, and 139 comments per video. The high ratio of saves to comments means viewers treat this content as a reference tool rather than a conversation starter. Brands should expect low engagement depth but high utility value. Reach is erratic with a consistency score of 2.62. Only 4 videos achieved five times the average reach while 10.5% of the total output reached double the average. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their high view volume. While Creator Fund payouts depend on views and pay only pennies per thousand, brand deals scale with follower count to reach a potential range of $300 to $600 per post. This gap exists because direct partnerships prioritize audience size over raw impressions. The ranking of 1172 out of 1349 suggests this creator is a value buy for brands rather than a premium name. Since they sit below the median rank, the quoted range serves as a ceiling to bargain under instead of a fixed salary. A cost-per-view check of $0.001 to $0.002 per view confirms that most of the fee covers reach rather than personal fame. These are modelled estimates from public metrics, not disclosed earnings.

This feed prioritizes the 15 to 30 second window where most content lives. Creating clips in this range ensures you hit the same engagement sweet spot as this creator. Longer videos of over 60 seconds are nonexistent here, so stick to the shorter formats to maintain the established pace. Original audio is used almost exclusively, a choice that favors a consistent brand identity over the quick reach of trending sounds. Captions stay brief at roughly 31 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to participate in the content loop. The standout video lasted 15 seconds and pulled 3.7 million views, reaching about 11.8 times the average amount of viewers. It earned a balanced ratio of roughly 37 likes for every comment, showing it sparked actual conversation rather than just passive scrolling. Average views of 312.6K indicate an established audience base rather than a low-volume testing phase. Consistency in these core elements provides the path to steady growth for this account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds. No engagement line is provided for these specific lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows an erratic pattern. The posting frequency falls below the field median and the consistency grade is low due to highly irregular gaps between uploads. This pace has persisted for over eight months, though it lacks a predictable rhythm. Content typically lands on Monday and Saturday, while Thursday remains the quietest day of the week. The most active upload hour occurs at 05:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. Plan your tie-ins around the weekend windows since new posts are less likely to appear on Thursdays.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator. This means a campaign will reach a localized niche rather than achieving broadcast-scale coverage. The like response falls well below the median rate. A lower engagement ratio indicates that while views may occur, the content has a harder time converting passive viewers into active participants for a brand message. This account fits the beauty category because the low like response paired with a small follower count suggests an audience that consumes high-volume visual content without frequent interaction.