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This account is a small account as it ranks 1177 out of 1349 tracked creators and holds only 0.1 times the median follower count. The growth trajectory is fast with 14.0K new followers every month over its 0.5 year existence. Average views are 608.9K per video, which is high for an account of this size. However, the like rate of 0.81% falls well below the median of 4.93%. The rest of this report explores specific engagement trends and content performance.

This audience approves much less than the platform average at a 0.81% like rate compared to the 4.93% median. This puts the creator in rank 1324 of 1349 for approval. The data reveals a clear preference for utility over conversation. Saves are the most frequent action with a 0.128% rate, followed by shares at 0.025%, and comments at 0.016%. These figures represent 778 saves, 154 shares, and 95 comments per video. This audience prioritizes keeping content for later use rather than engaging in public discussion or advocacy. Brands should treat this as a high-intent utility channel where viewers value the information enough to store it but do not feel compelled to interact publicly. Reach is inconsistent with a 1.97 consistency coefficient. While 4 videos hit double the average reach and 2 reached five times the average, the high variance suggests an unpredictable distribution of views across the 34 total posts. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary income stream for this creator because brand deals scale with follower count. A talent with 80.4K followers can expect a sponsorship range of $1,000 to $2,500 per post. This outperforms Creator Fund payouts which pay only pennies per thousand views regardless of total audience size. The rank of 1177 out of 1349 places this creator in the lower half of the platform. Because they sit below the median, their name does not command a premium price for brand safety or status. The quoted range acts as a ceiling to negotiate under rather than a fixed salary. A low like rate of 0.81 percent suggests their audience is less engaged than average, which gives buyers more leverage during negotiations. A cost per view calculation shows that paying over $0.004 per view indicates a buyer is paying for the creator's name rather than just reach. This check helps determine if a quoted rate exceeds the value of the 608.9K average views. These are modelled estimates from public metrics, not disclosed earnings.

This feed operates almost exclusively in the 60 to 180 second range. Create longer videos to match this established format, as even the outliers are over one minute long. Original audio covers most posts, a choice that prioritizes a distinct brand identity over the reach of trending tracks. Captions stay brief at roughly 69 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to interact with and remix the content. The top video reached 129 seconds and pulled 5.1 million views, which is about 8.4 times the typical reach of this account. It earned 52.4K likes against 758 comments, showing a heavy tilt toward quick taps over active discussion. Average views around 608.9K indicate a stable, established presence rather than a small niche profile.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds. This duration represents nearly all of the content produced.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because their posting frequency is well above the field median and they maintain a steady volume of content. They produce roughly six videos weekly with gaps between posts that are much shorter than the average creator. This pace has been established for over a month. Although the inconsistent gap variance suggests some fluctuations in timing, the high volume provides a reliable stream of content for your planning. New uploads most frequently appear on Sunday and Monday at 21:00 UTC. Saturday is their quietest day for new posts. You can expect a dependable drumbeat of content rather than sporadic drops, making it easy to time a campaign around their active posting windows.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator. This indicates the reach is limited in scope and will not provide broad exposure for a single campaign. The like response falls well below the median rate. Such a low engagement ratio suggests that while views occur, the content does not generate a strong reaction from those viewers. This audience fits the entertainment category because the low engagement relative to view counts suggests a passive viewing experience rather than an active community interaction.