Le déraciné

This account ranks 660 out of 1349 creators and holds 1.1M followers, placing it as a mid-tier name with a following exactly equal to the median creator. Growth is steady for an account that has been active for 3.6 years, gaining roughly 25.4K followers every month. The like rate of 5.39% clears the median of 4.93%, while the average of 672.3K views per video sits well above what a follower count of this size typically predicts. The rest of this report examines engagement patterns and content consistency.

This audience approves of the content more than the average user, ranking 627 out of 1349. High engagement rates show strong initial interest in the visual style. The audience behaves with high intent to return as saves at 0.547% outperform shares at 0.478%. These actions result in 3.7K saves and 3.2K shares across the feed. While comments sit at 0.046%, the raw count of 311 indicates a small but present community dialogue. The high save-to-share ratio suggests viewers treat the content as a reference point rather than just a quick pass. Brands should focus on evergreen value since users are bookmarking the content for later use. Reach is inconsistent with a coefficient of variation of 1.51. Only 4 videos hit the 2x average while 2 reached the 5x mark. This indicates sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary source of income for this creator. A follower count of 1.1M suggests a brand value between $20,000 and $35,000 per campaign. This stream is far more lucrative than the Creator Fund because it scales with audience size rather than raw views. The fund pays only pennies per thousand views while direct brand deals offer much higher margins for creators with established communities. The rank of 660 out of 1349 places this creator in a middle position where they possess stable reach but lack the top-tier leverage to demand extreme premiums. They sit slightly above the median like rate, which helps them command a steadier spot within their bracket. A buyer should view the $20,000 to $35,000 range as a ceiling for negotiation rather than a fixed salary. At 672.3K average views, a quote near the top of that range suggests a premium is being paid for the creator's specific identity. A lower quote indicates the buyer is paying primarily for reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed builds on content between 15 and 30 seconds. You should target this specific duration because it captures nearly 80% of the current output. The shorter sub-15 second clips only represent a small portion of the total reach, making the mid-length format the reliable standard for this account. Using original audio on over 90% of posts means the creator prioritizes a unique brand identity over the easy reach of trending sounds. Captions average 66 characters to keep text concise and focused. Open duet and stitch settings invite other creators to remix every piece of content. The standout video lasted 13 seconds and reached 7.7 times the normal view count. It earned 325.8K likes against only 2.5K comments, showing that quick taps won over active debate. Average views near 672K indicate a large established audience rather than a small niche. You should aim for consistent volume to maintain this high floor of visibility.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because they make up the vast majority of content. Since no engagement data was provided, I cannot determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern for this account is Sparse high-production. Although the posting frequency falls well below the median, the creator holds a top-tier follower rank and generates high average views. This indicates that each post is a high-effort production rather than a lack of activity. The pace has remained stable for over three years. Because of the high consistency coefficient, the gaps between posts vary well rather than following a clockwork cycle. Marketers should expect sporadic drops rather than a dependable drumbeat of content. New content most frequently appears on Tuesday and Sunday, with 20:00 UTC being the busiest hour for uploads. Content is less likely to appear on Sundays despite it being a primary upload day. Plan your campaign around these specific windows when new material lands.

Audience & Reach

The account sits at a 1.0x multiple of the median creator size. This position means a single campaign will reach an audience comparable to the average tracked creator in this category. The like rate exceeds the median by over half a percentage point. A higher engagement ratio suggests that a sponsored message will find more traction with viewers than the standard baseline for similar accounts. This profile fits the lifestyle brand category because of the consistent engagement and mid-range audience size.