Skye Hitchcock

Skye Hitchcock ranks as a mid-tier name with 1.1M followers, placing them exactly at the median for the 1349 creators we track. The account shows steady growth by adding 14.3K followers every month over its 6.4 year history. While average views of 131.8K are in line with expectations for an account of this size, the 9.83% like rate is high because it more than doubles the 4.93% median. The rest of this report covers deeper engagement metrics and content performance trends.

The audience approves of the content at double the platform median, ranking 274 out of 1349 creators. This high approval rate confirms strong initial interest from viewers. Saves represent the most frequent action with a 0.155% rate and 204 total instances. Shares follow at 0.057% for 75 actions, while comments sit at 0.04% for 53 entries. These figures prove that viewers treat the content as a reference point they want to keep rather than a conversation they want to start. The high save-to-share ratio suggests the value lies in private utility. Brands should expect high retention but lower immediate peer-to-peer advocacy. Reach is inconsistent with a 1.54 consistency coefficient. Only three videos hit double the average and two reached five times the average across 34 total posts. This indicates an unpredictable reach pattern that lacks steady growth. The audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary income for this creator due to their large follower count. A 1.1M following suggests a sponsorship band of $5,000 to $11,000 per post. This revenue stream is far more lucrative than the Creator Fund because it scales with audience size rather than raw views. The Creator Fund pays only pennies per thousand views, making it a negligible source of income compared to direct brand partnerships. A rank of 660 out of 1349 places this creator in a middle position where they possess some leverage but do not command the premium of top-tier accounts. Their high engagement rate suggests they sit toward the upper end of their estimated sponsorship range. A buyer can use the $5,000 to $11,000 range as a ceiling to negotiate from rather than a fixed price. The cost per view sits between $0.04 and $0.08 based on 131.8K average views. This metric helps a brand determine if they are paying for genuine reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed with most videos landing between 60 and 180 seconds. Focus on these longer segments to match the established flow of the account. Original audio appears in over 70% of posts, choosing a distinct brand identity over the reach of trending sounds. Captions average 184 characters to provide deep context for each scene. Enabling both duet and stitch features invites others to remix and build upon every post. The top video ran 96 seconds and earned 1 million views, about 7.6 times the normal reach seen here. It gathered 156.3K likes against only 322 comments, showing that viewers preferred quick taps over active discussion. This lopsided ratio confirms the clip succeeded as a visual experience rather than a conversation starter. Average views of 131.8K confirm this is an established account with a steady and loyal audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 23 out of 34 clips falling into this range. The average video length is 57 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a rate far above the field median with a high frequency rank. Their output of nearly twenty videos per week suggests a rapid production cycle rather than sporadic posting. This volume has been sustained for 12 days, though the erratic consistency grade indicates the gaps between posts vary frequently. You can expect a heavy volume of content, but the specific timing of those posts fluctuates. New content most often lands on Wednesday and Friday. The quietest day for new uploads is Thursday. Most posts appear around midnight UTC. Marketers can count on a steady drumbeat of content to support a campaign, even if the exact daily timing varies.

Audience & Reach

The audience size sits at exactly the median for tracked creators. This positioning means a campaign will reach a standard middle-market depth rather than providing broadcast-scale reach or niche micro-targeting. High engagement rates mean the like response is double the median. A sponsored post here will land with much more weight per viewer than on an average account. This audience fits the Beauty category because the high interaction rate suggests a concentrated interest in visual content.