Mariam Al haj | مريم الحاج

This account sits as a mid-tier name with 1.1M followers, placing it exactly at the median for the 1349 creators we track. The growth trajectory is steady as it gains 19.1K followers every month over its 4.8 year lifespan. While average views reach 3.6M per video, the like rate of 2.65% falls below the 4.93% median. The rest of this report analyzes engagement depth and content consistency.

This audience approves less than the platform average. The low like rate compared to the median places the creator at rank 997 of 1349. The data reveals a clear preference for saving content over public interaction. Saves occur at a rate of 0.243% while shares reach 0.06% and comments sit at 0.034%. With 8.6K saves, 2.1K shares, and 1.2K comments per video, the audience treats the content as a personal reference rather than a public conversation. High save rates indicate high intent to return to specific information. Brands should prioritize educational or utility-based content that justifies a save. Reach is inconsistent across the 37 videos. Only three videos hit the 2x average mark while zero reached the 5x threshold. A consistency coefficient of 0.83 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 1.1M suggests a potential brand deal range between $5,000 and $11,000 per post. This type of income scales with audience size rather than views. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of the reach level. The rank of 660 out of 1349 places this creator in a middle position where pricing is nuanced. They do not command the automatic premium of top-tier accounts who can decline most briefs, but they sit above the average volume. A buyer should treat the $11,000 ceiling as a starting point for negotiations rather than a fixed fee. A cost-per-view gut check of approximately $0.003 per view helps determine if a quoted rate pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed with most posts lasting between 60 and 180 seconds. Stick to these longer formats since they capture the bulk of engagement compared to the under 30-second options. The majority of content sits in the 60 to 180 second bucket, making it the primary vehicle for reach. Original audio covers nearly 90% of the feed, a choice that prioritizes a consistent brand identity over the boost from trending sounds. Captions average 74 characters to provide context without overwhelming the viewer. Open duet and stitch settings invite other creators to interact with the content directly. The top video reached 13.5 million views at 66 seconds long, hitting nearly four times the normal reach for this account. It earned 304k likes against only 6.3k comments, showing that passive watching wins over active debate. This specific ratio of 48 likes per comment suggests viewers prefer quick taps over joining a conversation. Average views of 3.6 million mean this is an established audience where consistency matters more than finding a new niche.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as nearly half of all content falls into this range. There is no engagement line provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator posts well below the field median but maintains a top-tier follower rank and high average views, indicating a deliberate production cycle rather than neglect. The pace has remained stable for nearly a year. While the consistency grade is solid, the higher variance in gap timing suggests some irregularity between uploads. New content typically lands on Tuesday and Friday, while Monday remains the quietest day. Most posts occur around 13:00 UTC. Marketers can expect sporadic but high-quality drops rather than a daily drumbeat. Plan your campaign tie-ins for Tuesdays or Fridays to align with these specific upload windows.

Audience & Reach

The audience size sits at exactly the median for tracked creators. This position means a campaign can expect standard reach rather than niche concentration or broadcast-scale dominance. The like response falls below the median by more than half. Such a gap suggests that while the views are high, the engagement per viewer is weak. A sponsored post may struggle to generate a strong reaction from the audience despite the total view count. This profile fits the beauty and lifestyle category because the moderate size and lower engagement indicate a broad reach with less intimate interaction.