Matt Taylor

Sitting at rank 660 out of 1349 tracked creators with 1.1 million followers, this account is a mid-tier name that holds exactly the same follower count as the median creator. The growth trajectory is fast for an account only 0.4 years old, gaining 255.6K new followers every month. Average views reach 2.9M per video, which is well above what its follower size would typically predict. The like rate of 8.78% exceeds the 4.93% median, indicating that the audience actively engages with the content produced. The rest of this report details the specific engagement patterns and content pillars driving these numbers.

This audience approves of content at a rate much higher than the platform average. The high like rate ranks 363 out of 1349 creators. Saves represent the most frequent action with a 0.447% rate, followed by shares at 0.331%, and comments at 0.083%. These figures translate to 12.8K saves, 9.5K shares, and 2.4K comments per video. The audience prioritizes saving content for future reference over active discussion. High share rates indicate strong word-of-mouth advocacy. Brands should focus on high-value utility that encourages archiving rather than just conversational prompts. The reach is inconsistent. Only 3 videos hit the 2x average and 2 reached the 5x mark. A coefficient of variation of 2.25 indicates erratic growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator rather than the Creator Fund. A follower count of 1.1M suggests a sponsorship range between $6,000 and $11,000 per post. This gap exists because the Creator Fund pays pennies per thousand views while brand deals scale with total audience size. High engagement rates push them toward the top end of this estimated bracket. The rank of 660 out of 1349 places this creator in a middle tier where they have established authority but lack the extreme leverage of top-ranked accounts. They are not yet at the level where they can ignore offers, but their high engagement makes them more attractive than many peers. A buyer should view the $11,000 figure as a ceiling to negotiate against rather than a fixed fee. Dividing this top end by 2.9M average views results in a cost per view of roughly $0.0038. This check helps a brand determine if they are paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the 30 to 60 second range, and you should model your work on this duration to match the established flow. Longer videos over 180 seconds are nonexistent here. The creator uses original audio on roughly a quarter of the posts, choosing to sacrifice some borrowed reach for a unique brand identity. Captions stay very brief at an average of 27 characters, ensuring the visual takes center stage. Enabling both duet and stitch features across every post invites others to interact with and remix the content. The standout clip lasted 33 seconds and pulled 12.1 times the typical reach for this account. It earned over a hundred likes for every single comment, which shows that it won through passive viewing rather than active debate. Average views of 2.9 million mean this creator has already built a large audience. Your goal should be to mirror these high-performing formats to maintain consistent volume at a large scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 24 instances in this range. This category represents the most frequent video length for the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post above the field median with a high frequency rank and a volume that exceeds average peer output. The content appears more frequently than most accounts in this category. While the inconsistent gap between posts suggests an erratic schedule, the pace has been established for over 100 days. This duration provides enough history to establish a baseline of activity despite the lack of a clockwork rhythm. New videos typically land on Thursday and Friday, while Sunday remains the quietest day for uploads. The most active hour for new content is 04:00 UTC. Marketers can expect a steady drumbeat of posts rather than sporadic drops. You can time a campaign around these specific days to ensure your brand aligns with his most frequent posting windows.

Audience & Reach

The follower count sits at exactly one point zero times the median creator for this category. This positioning means a single campaign reaches an audience of standard size rather than niche or broadcast scale. Engagement rates sit well above the median like percentage. A higher-than-average response rate indicates that a brand message will land with more impact per viewer than on average accounts. The profile fits the fitness and wellness category because the high like response suggests strong alignment between the content and the audience interests.