Matt Taylor

@thisismatttaylor

🎨 Life’s Messy. Art is Beautiful. Let’s turn this Mess into a Masterpiece. Instagram: @thisismatttaylor

Joined 2025-10-15

1.1M

Followers

Following

11.3M

Total Hearts

Videos

245.7K

Avg Hearts/Video

lifetime average

9.2%

Engagement Rate

0.4y

Account Age

255.6K

Followers/Month

lifetime average

2.6M

Hearts/Month

lifetime average

10.7

Videos/Month

lifetime average

We also record @thisismatttaylor's follower count over time. See the @thisismatttaylor TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Matt Taylor (@thisismatttaylor) is an art & design TikTok account with 1.1M followers and 46 videos. That ranks 660 of the 1,349 accounts with a TKMetrics report by followers, 1.0x the median account. Since it was created 0.4 years ago it has averaged 255.6K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2025-10-15
Verification	No
Profile language (app setting)	EN
Follower Ratio	1.1M:1

Data Summary

Videos Analyzed	35
Avg Plays per Video	2,867,494
Avg Likes per Video	251,843
Engagement Rate	9.2%

Engagement Analysis

Based on 35 videos

Across the 35 videos we analysed (Nov 5, 2025 to Feb 14, 2026), the average video got 2.9M plays and 8.8% of viewers liked it, 2.0x the 4.5% median like rate of the creators we track. Saves (0.45% of views) outnumber shares (0.33%); comments are 0.08%.

2.9M

Avg Plays/Video

251.8K

Avg Likes/Video

2.4K

Avg Comments/Video

9.5K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 35 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 35.

4.2M

Median plays, top 10 videos

296.9K

Median likes, top 10 videos

8.2M

75th percentile plays

34.8M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

100,362,300

Total Plays

8,814,515

Total Likes

83,139

Total Comments

332,514

Total Shares

448,830

Total Saves

Engagement Ratios

@thisismatttaylor turns 8.8% of views into likes, 0.45% into saves and 0.33% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Above the median

8.78%

Likes / Views

0.08%

Comments / Views

0.33%

Shares / Views

0.45%

Saves / Views

Viral Hit Rate

8.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 34% of the creators we track. The 5x figure is the same measure at five times the norm.

8.6%

2x Avg (3 of 35)

5.7%

5x Avg (2 of 35)

Consistency Score

@thisismatttaylor's view count swings by a CV of 2.25, steadier than 46% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 2.25

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 2.9M views/video, and about 10.4 videos a month (its posting rate in this sample)

$2,053 – $5,133

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (10 of 35 analysed videos, with 17% of their views)

Sponsorship Value (Est. Per Post)

Based on 1.1M followers

$8,000 – $15,000

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 35 videos

3 of the 35 videos (8.6%) passed twice the average plays and 2 passed five times it. Plays are uneven from one video to the next (consistency grade D). None of the 35 videos is under 15 seconds and 10 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

57s

Average Duration

15-30s

30-60s

1-3min

The account favors videos between 30 and 60 seconds with 24 instances in this range. This category represents the most frequent video length for the creator.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

25.7%

9 of 35

Posting Patterns & Optimal Timing

Based on 35 videos

The account posts 2.4 videos a week, most often on Friday and Thursday and most around 4:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	2.4
Avg Gap Between Posts	70.8h
Data Range	Nov 5, 2025 to Feb 14, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Friday

Thursday

Wednesday

Tuesday

Saturday

Sunday

Monday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most often on Thursday and Friday, with a peak at 4:00 UTC. The frequency is approximately 2.4 posts per week.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#art (7) #engaged (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

days (5) love (3) see (2) forever (2) until (2)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

26 unique sounds

original sound - Matt Taylor 8x

Perfect - Instrumental - Guitar Tribute Players 3x

Oceans (Instrumental Worship) - Glorify & DEVOCIONAL ADORAÇÃO 1x

How Deep Is Your Love - Edelvan Campos & Edson Jr. 1x

I Will Love You For Good - A Year on Earth 1x

Flower Shops (feat. Morgan Wallen) - ERNEST & Morgan Wallen 1x

Easy (Melody Karaoke Version) - ZZang KARAOKE 1x

pluto projector - Gigante 1x

Jacob and the Stone - Emile Mosseri 1x

How Deep Is Your Love (Acoustic Instrumental) - Instrumental - Edward Ong 1x

What the numbers say

Strengths

+ Like rate 8.8%, 2.0x the 4.5% median like rate of the creators we track
+ Fans save videos (0.45% of views) 1.4x as often as they share them

Watch-outs

~ Uneven plays from video to video (grade D)

Questions about @thisismatttaylor

How many followers does @thisismatttaylor have on TikTok?

@thisismatttaylor has 1.1M followers on TikTok.

What is @thisismatttaylor's TikTok engagement rate?

@thisismatttaylor has an engagement rate of 9.20% based on their recent videos.

How much does @thisismatttaylor earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @thisismatttaylor's estimated Creator Rewards earnings are $2,053 - $5,133 per month (only videos over 1 minute earn), with estimated sponsorship value of $8,000 - $15,000 per post.

How many TikTok videos has @thisismatttaylor posted?

@thisismatttaylor has posted 46 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @thisismatttaylor's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @thisismatttaylor TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/thisismatttaylor-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Total Engagement (Sample)

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @thisismatttaylor

How many followers does @thisismatttaylor have on TikTok?

What is @thisismatttaylor's TikTok engagement rate?

How much does @thisismatttaylor earn on TikTok?

How many TikTok videos has @thisismatttaylor posted?

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