Josh Helfgott

This creator ranks as a mid-tier name with 5.9M followers, which is 5.4 times the median size of the creators we track. The account has grown by 51.8K followers each month over its 9.5 year lifespan, indicating steady growth for an established profile. While average views sit at 199.3K per video, the like rate of 10.26% clears the 4.93% median to show high engagement from the active audience. The rest of this report breaks down the specific content pillars driving these interactions and follower trends.

This audience approves of content at a rate double the platform median. This high approval indicates strong initial resonance with the creator's style. The data shows that saves are the most frequent action taken by viewers, followed by shares and comments. With 1,600 saves, 925 shares, and 322 comments across the content, the audience prioritizes saving information for later use over active discussion. This indicates a high intent to return to the material as a reference tool. Brands should focus on creating evergreen educational content rather than seeking immediate conversation. The reach is inconsistent with a coefficient of variation of 1.23. Only three videos reached double the average views while one hit five times the average. These figures suggest an erratic distribution where few posts break out and most remain stable. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 5.9M followers, they can command a fee between $10,000 and $20,000 per post. This brand value comes from their large following rather than Creator Fund payouts. Creator Fund payments scale with views and pay only pennies per thousand views, making them negligible compared to the reach of a high-follower account. The rank of 440 puts this creator in a position of authority where they can command a premium over average creators. Their high like rate suggests deep engagement that justifies a higher position within their pricing band. A buyer should view the $20,000 upper limit as a ceiling to negotiate under rather than a fixed salary. The cost per view sits at roughly $0.10 for every 1,000 views when compared against the top of the sponsorship range. This allows a buyer to see if a quote pays for raw reach or for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

The feed leans into longer clips, with most content landing in the 60 to 180 second range. Target this duration to match the account's core strategy for engagement. Original audio appears on over half of the posts, meaning the creator values a distinct brand identity over the reach gained from trending sounds. Long captions average 163 characters to provide deep context for each video. The standout post reached 1.2 million views and performed six times better than the typical reach seen here. This 102-second clip earned about 15 likes for every comment, creating a balanced interaction between passive viewers and active participants. Average views near 200k show this account maintains a stable, large audience rather than seeking rapid growth through new trends.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 13 occurrences. This duration represents the most frequent length among the recent content.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because the account ranks near the top of the field by followers despite a posting rate well below the median. This behavior has remained consistent over several years, suggesting a deliberate production strategy rather than neglect. The content drops are sporadic and inconsistent due to a wide variance in the gaps between posts. Marketers cannot rely on a steady drumbeat for this creator. New content is most likely to appear on Monday or Thursday, while Sunday remains the quietest day. A campaign should be timed around these specific windows rather than expecting regular weekly updates.

Audience & Reach

The audience size sits at a 5.4x multiple above the median creator. This indicates that a single campaign can reach a broad audience beyond niche circles. A like response of over double the median suggests content earns high engagement from viewers. A brand message will land with more weight and impact per view than average. The profile fits the lifestyle category because the high engagement rate paired with the size provides clear reach for consumer goods.