Ciara

This account is a mid-tier name ranked 440 out of 1349 tracked creators with 5.9M followers, which is 5.4 times the median follower count. Growth is steady for an account that has been active for 6.9 years as it gains 71.2K followers per month. The average view count of 654.7K is in line with what a creator of this size should expect. The 11.35% like rate sits well above the 4.93% median, indicating high engagement from those who see the content. The rest of the report explores specific audience demographics and engagement trends.

This audience approves of content at more than double the typical rate, ranking 163 out of 1349. The data shows that saves are the most frequent action taken by viewers. This is followed by shares and comments in descending order of frequency. With 2,300 saves, 1,300 shares, and 762 comments across the catalog, the audience prioritizes keeping content for later use over active discussion or word-of-mouth spread. High save rates indicate high intent to return to specific pieces of information. Brands should focus on evergreen value rather than real-time conversation. Reach is inconsistent as evidenced by a 1.25 consistency coefficient. Only three videos hit the 2x average mark while one reached the 5x threshold. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of her large follower base. A brand deal for an audience of 5.9M followers suggests a potential fee between $20,000 and $40,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of the total following size. Her rank of 440 out of 1349 puts her in a position where she commands a premium over the average creator. She can likely decline low-budget offers to prioritize high-value partnerships. A buyer should view the estimated $20,000 to $40,000 range as a ceiling for negotiation rather than a fixed price. The high like rate suggests her content resonates well with her audience beyond just basic reach. A cost per view calculation of roughly $0.03 to $0.06 helps determine if a quote is paying for the name or the views. This gut check allows a buyer to see if a brand is overpaying for the prestige of her profile compared to the 654,700 average views she generates. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 30 seconds define this feed. Most posts fall into the 15 to 30 second range, while the 30 to 60 second bucket sees much lower engagement. Focus on keeping videos under 30 seconds to capture the higher interest seen in the shorter format. Original audio appears less than half the time, meaning the creator often accepts a loss in trending reach for a more distinct brand identity. Captions stay brief at about 51 characters to keep the focus on the visual content. Open settings for both duet and stitch invite other creators to interact with and remix the footage. The standout video lasted only 12 seconds and reached nearly six times the average audience. It pulled in hundreds of thousands of likes against very few comments, proving that quick taps won over active debate. Average views near 654k mean this account is already established at a high volume. You should aim for consistent reach through short, visually focused clips rather than trying to spark deep conversation in the comments.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This length represents the most frequent choice among the 34 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post double the field median with frequent intervals between uploads. Their high frequency rank confirms a steady stream of content that allows for reliable campaign planning. While the current pace has only been established for about two months, the volume remains high enough to build around. The consistency grade indicates some irregularity in the gaps between posts. New content most frequently appears on Sunday and Monday with a peak upload hour at 20:00 UTC. Thursday is the quietest day for new uploads. Marketers can expect frequent content drops rather than sporadic updates, making it easy to time brand tie-ins around the weekend peaks.

Audience & Reach

The account ranks in the top of the field with a follower count over five times the median creator. This position means a single campaign can reach a broad audience rather than targeting a niche segment. Location data is not available for this account. The like rate sits well above the median, indicating that content generates more engagement per viewer than average. A brand message will land with higher impact and visibility among those who see the post. This profile fits the beauty category because it combines high-volume reach with a stronger than average interaction rate.