LIVER KING ⚔️ ANCESTRAL CEO ⚔️

This account sits as a mid-tier name with 6.0M followers, which is 5.5 times the median follower count for the creators we track. The growth trajectory is fast, with an acquisition of 109.9K new followers every month over its 4.6 year lifespan. While average views sit at 2.1M per video, the like rate of 5.41% exceeds the 4.93% median, indicating a high level of engagement relative to the typical creator. The rest of this report details specific engagement trends and content performance metrics.

The audience approves of content at a rate higher than the platform average. This approval sits above the median and ranks 626 out of 1349 creators. Saves represent the most frequent action taken by viewers, followed closely by shares. These behaviors outperform the much lower comment rate. The audience performs 3.0K saves and 2.9K shares per video at rates of 0.145% and 0.14% respectively. While these numbers show high intent to keep or share content as word-of-mouth, the 0.06% comment rate indicates a lower level of direct conversation. A brand can expect high distribution through sharing but should not expect high volumes of public discussion in the comments. Reach is erratic across the 37 videos posted. Only three videos hit the 2x average mark while one reached the 5x threshold. The consistency score of 3.61 confirms a volatile reach pattern rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their large follower base. A brand partnership could command between $10,000 and $30,000 per post based on the 6.0M followers. Creator Fund payouts are much lower since those payments scale with views and pay only pennies per thousand. The higher engagement rate suggests a loyal audience that adds value to these sponsored placements. A rank of 435 out of 1349 places this creator in a position where they can command a premium for their influence. They occupy a space above the median, allowing them to demand more than a standard influencer. A buyer should treat the $30,000 figure as a ceiling to negotiate from rather than a fixed price. The cost per view sits around $0.014 based on 2.1M average views. This metric helps a brand determine if they are paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed leans toward longer content with an average duration of 50 seconds. Focus on clips between 60 and 180 seconds to match the most frequent bucket. Original audio dominates at nearly 84% of posts, a choice that prioritizes brand identity over the reach of trending sounds. Captions stay short around 74 characters, while the open duet and stitch settings invite other creators to remix the content. The standout video lasted 26 seconds and pulled 46 million views, roughly 22 times the normal reach. It earned 3.8 million likes against only 35.9k comments, meaning it won through passive watching rather than active debate. Average views exceed 2 million per post, marking this as a large established account where content serves a huge existing base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds because they are the most frequent length. No engagement line is provided for these specific metrics.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a sparse high-production cadence because its low posting frequency is paired with a top-tier follower rank and high average views. This pattern has remained stable for nearly four years, establishing it as a deliberate choice rather than an inconsistent habit. While the content appears infrequently compared to the median creator, the large reach suggests each post is treated as a major event. The lack of consistency in gap timing means you cannot rely on a predictable weekly cycle to find new posts. Content typically lands on Monday and Saturday, while Wednesday remains the quietest day for uploads. Expect sporadic drops rather than a steady drumbeat, making it best to time your campaign around these specific active windows.

Audience & Reach

The account holds a rank of 435 out of 1349 with a multiple of 5.5 relative to the median creator. This positioning indicates an audience that provides notable reach beyond typical niche creators for a single campaign. Engagement levels sit above the median like rate by nearly half a percentage point. A brand message will land with more weight and visibility per viewer than the average industry benchmark. The profile fits the fitness and wellness category because of the high engagement relative to the established follower count.