Sia

This creator sits as a mid-tier name with 6.0M followers, ranking 435 out of 1349 and holding more than five times the median follower count. The account maintains steady growth by gaining 86.4K new followers every month over its 5.8 year lifespan. While average views reach 426.9K per video, the 6.26% like rate exceeds the 4.93% median to indicate high engagement from those who see the content. The following report analyzes deeper performance metrics and audience consistency.

This audience approves of content at a higher rate than the platform average, ranking 552 out of 1349. The behavior data reveals high intent to return through saves at 0.462%, followed by shares at 0.202% and comments at 0.068%. These figures correlate to 2,000 saves, 861 shares, and 288 comments per video. Saves are the dominant action, while comments represent a much smaller portion of the engagement mix. Brands should treat this content as high-value reference material that users want to keep rather than start conversations around. Reach is inconsistent with a coefficient of variation of 1.61. Only 5 videos hit the 2x average mark and 2 reached the 5x threshold. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their 6.0M followers. This large audience allows them to command a sponsorship band of $30,000 to $60,000 per campaign. Creator Fund payouts are much lower because they scale with views and pay only pennies per thousand. Brand deals offer far more stability and higher returns than the platform's native creator rewards. Their rank of 435 out of 1349 places them in a position where they can command a premium for their reach. Because they sit well above the median, they have enough leverage to be selective with partners. A buyer should treat the $60,000 upper limit as a starting point for negotiation rather than a fixed cost. High engagement rates suggest they occupy the top end of this valuation range. The cost per view sits between $0.14 and $0.28 based on their average of 426.9K views. This metric helps a buyer determine if a quote pays for actual reach or just the creator's name. If a quote exceeds $0.28, the brand is paying a premium for the persona rather than the distribution. These are modelled estimates from public metrics, not disclosed earnings.

Most content sits in the 15 to 30 second range, which represents the most common duration on this feed. You should aim for this length to match the established flow of the account. The 30 to 60 second bucket is less frequent but still captures a large portion of the audience. Original audio appears on fewer than 9% of posts, meaning this creator prioritizes trending sounds over unique audio tracks to gain reach. Captions average 96 characters to provide context without becoming too long. Open duet and stitch settings across nearly all clips invite other creators to participate in the content. The standout video lasted 27 seconds and reached 3.1 million views, which is roughly 7.3 times the normal reach of a typical post. It earned about 94 likes for every comment, showing that viewers preferred quick interactions over starting debates. This ratio means the clip won through passive watching rather than active discussion. Average views near 426.9K show this account has a large established following rather than seeking small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This duration represents the most frequent length across all recent posts.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a steady volume of content. They average nearly three videos every week and maintain a frequency rank in the top half of their peer group. While the high consistency score indicates an erratic gap between posts, the rapid pace remains established. This behavior has been consistent for nearly three months. Content most frequently lands on Wednesday and Thursday at 21:00 UTC. Monday is the quietest day for new uploads. Marketers can expect a frequent drumbeat of content rather than sporadic drops. You should time your campaign tie-ins for the midweek windows to align with these active posting days.

Audience & Reach

The account sits at a 5.5x multiple of the median creator size. This indicates that a single campaign will reach a much wider audience than the typical creator on the platform. Location data is not available for this account. The like response exceeds the median by over one percentage point. This higher engagement rate means a sponsored message earns more interaction from viewers than the average post. The profile fits the beauty category because the high engagement and follower count suggest an audience that reacts well to visual content.