Sia

Q: How many followers does @sia have on TikTok?

@sia has 6.0M followers on TikTok.

Q: What is @sia's TikTok engagement rate?

@sia has an engagement rate of 6.58% based on their recent videos.

Q: How much does @sia earn on TikTok?

@sia clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 34 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $30,000 - $72,000 per post.

Q: How many TikTok videos has @sia posted?

@sia has posted 279 videos on TikTok.

@sia

Official Sia TikTok account run by Team Sia.

beacons.page/sia Joined 2020-05-12

6.0M

Followers

130

Following

49.2M

Total Hearts

279

Videos

176.3K

Avg Hearts/Video

lifetime average

6.58%

Engagement Rate

5.8y

Account Age

86.4K

Followers/Month

lifetime average

708.8K

Hearts/Month

lifetime average

4.0

Videos/Month

lifetime average

We also record @sia's follower count over time. See the @sia TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Sia (@sia) is a verified music TikTok account with 6.0M followers and 279 videos. That ranks 435 of the 1,349 accounts with a TKMetrics report by followers, 5.5x the median account. Since it was created 5.8 years ago it has averaged 86.4K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2020-05-12
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	46K:1

Data Summary

Videos Analyzed	34
Avg Plays per Video	448,522
Avg Likes per Video	28,279
Engagement Rate	6.58%

Engagement Analysis

Based on 32 of 34 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 32 videos we analysed got an average of 448.5K plays and 6.3% of viewers liked them, 1.4x the 4.5% median like rate of the creators we track. Saves (0.47% of views) outnumber shares (0.20%); comments are 0.07%.

448.5K

Avg Plays/Video

28.3K

Avg Likes/Video

302

Avg Comments/Video

911

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 34 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 32 that aren't pinned.

754.5K

Median plays, top 10 videos

49.8K

Median likes, top 10 videos

1.2M

75th percentile plays

3.1M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 2 pinned videos.

14,513,700

Total Plays

908,622

Total Likes

9,806

Total Comments

29,290

Total Shares

66,987

Total Saves

Engagement Ratios

@sia turns 6.3% of views into likes, 0.47% into saves and 0.20% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Above the median

6.30%

Likes / Views

0.07%

Comments / Views

0.20%

Shares / Views

0.47%

Saves / Views

Viral Hit Rate

12.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 72% of the creators we track. The 5x figure is the same measure at five times the norm.

12.5%

2x Avg (4 of 32)

6.2%

5x Avg (2 of 32)

Measured against the average of the 32 videos that aren't pinned.

Consistency Score

@sia's view count swings by a CV of 1.61, steadier than 67% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.61

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 448.5K views/video, leaving out 2 pinned videos, and about 4 videos a month (its lifetime average: videos posted over account age)

No qualifying videos

Creators report Creator Rewards paying about $0.40 to $1.00 per 1,000 qualified views (TikTok publishes no rate), and only on videos over 1 minute. None of the 34 videos we analysed runs that long, so the program pays nothing for them.

Sponsorship Value (Est. Per Post)

Based on 6.0M followers

$30,000 – $72,000

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 34 videos

4 of the 32 videos that aren't pinned (12.5%) passed twice the average plays and 2 passed five times it. Plays are uneven from one video to the next (consistency grade D). 4 of 34 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

25s

Average Duration

<15s

15-30s

30-60s

The account favors videos between 15 and 30 seconds. This duration represents the most frequent length across all recent posts.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

8.8%

3 of 34

Posting Patterns & Optimal Timing

Based on 34 videos

The videos we analysed went up most often on Wednesday and Thursday and most around 0:00 and 21:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 34 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday

Thursday

Saturday

Friday

Tuesday

Monday

Sunday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

Wednesday and Thursday are the top upload days while Monday is the quiet day.

Hashtags

We found no hashtags in the 34 videos we analysed.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

sia (38) team (34) now (6) acting (5) new (5)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

24 unique sounds

Unstoppable (I put my armor on, show you how strong I am) - Sia 3x

Snowman - Sia 3x

original sound - Sia 2x

Santa's Coming for Us - Sia 2x

Underneath the Mistletoe - Sia 2x

Cheap Thrills (feat. Sean Paul) - Sia 2x

Everyday Is Christmas - Sia 2x

Candy Cane Lane - Sia 2x

Summer Rain - Sia 1x

Fist Fighting A Sandstorm - Sia 1x

What the numbers say

Strengths

+ Like rate 6.3%, 1.4x the 4.5% median like rate of the creators we track
+ Fans save videos (0.47% of views) 2.3x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ None of the 34 videos runs over a minute, the minimum for Creator Rewards

Questions about @sia

How many followers does @sia have on TikTok?

@sia has 6.0M followers on TikTok.

What is @sia's TikTok engagement rate?

@sia has an engagement rate of 6.58% based on their recent videos.

How much does @sia earn on TikTok?

@sia clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 34 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $30,000 - $72,000 per post.

How many TikTok videos has @sia posted?

@sia has posted 279 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @sia's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 34 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @sia TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/sia-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Sia