33.2K
Followers
707
Following
1.7M
Total Hearts
24
Videos
70.8K
Avg Hearts/Video
4.54%
Engagement Rate
5.3y
Account Age
521
Followers/Month
26.7K
Hearts/Month
0.4
Videos/Month
Account Overview
What This Report Covers
This account ranks 1273 out of 1349 tracked creators and holds a follower count that is less than one times the median creator size, making it a small account. It earns 521 new followers per month to grow slowly over its 5.3 year lifespan. While average views reach 744.3K, the 3.71% like rate falls below the 4.93% median. The rest of this report covers specific engagement patterns and content performance.
Account Classification
| Account Size | Micro (10K+) |
| Account Age | 2020-10-28 |
| Verification | No |
| Language | EN |
| Follower Ratio | 47.0:1 |
Data Summary
| Videos Analyzed | 24 |
| Avg Plays per Video | 744,275 |
| Avg Likes per Video | 27,615 |
| Engagement Rate | 4.54% |
Engagement Analysis
Based on 24 videos
This audience approves less than the typical viewer based on a 3.71% like rate. Shares are the dominant action at 0.782%, followed by saves at 0.327%, while comments sit at 0.046%. The raw counts of 5.8K shares, 2.4K saves, and 343 comments show that word-of-mouth spread is the primary way this audience interacts with content. High share and save rates indicate high intent to keep or distribute the content despite low direct conversation. Brands should treat this as a distribution channel rather than a community hub. Reach is erratic with a consistency coefficient of 1.68. Only two videos hit the 2x average while one reached 5x. This is a tap-and-scroll audience.
744.3K
Avg Plays/Video
27.6K
Avg Likes/Video
343
Avg Comments/Video
5.8K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
993.6K
Median Plays
39.0K
Median Likes
1.2M
75th Percentile
5.7M
Top Video
1017.38
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
17,862,600
Total Plays
662,770
Total Likes
8,232
Total Comments
139,655
Total Shares
58,470
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
3.71%
Likes / Views
0.05%
Comments / Views
0.78%
Shares / Views
0.33%
Saves / Views
Likes are the most frequent action at 3.71% compared to other metrics. This shows that viewers interact with the content more by liking than by commenting, sharing, or saving.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
8.30%
2x Avg (2 of 24)
0%
5x Avg (1 of 24)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 1.68
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals provide the primary revenue stream for this creator. Given 33.2K followers, expected sponsorship fees likely fall between $100 and $500 per post. This income source scales with follower count rather than view volume. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of reach. The low rank of 1273 out of 1349 means this creator is a value buy for advertisers. A top ranked name commands a premium to decline briefs, but a below median profile allows buyers to negotiate the quoted range as a ceiling rather than a fixed salary. The lower like rate suggests some room to negotiate toward the bottom of that bracket. A cost per view calculation based on 744.3K average views helps verify if a quote pays for reach or brand equity. A fee near $500 would indicate the buyer is paying for the high view count rather than a specific name. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 744.3K views/video
$6 – $12
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 33.2K followers (Micro (10K+))
$332 – $664
Industry rate for micro (10k+) creators
Content Strategy Analysis
Based on 24 videos
Short clips under 15 seconds define this feed. Because the 15 to 30 second bucket earns a much lower engagement rate, you should favor the sub-15 format to capture more interest per view. Original audio is the standard here, trading potential reach from trends for a consistent brand feel. The top video lasted 58 seconds and pulled 7.7 times the normal reach. It earned roughly 35 likes for every comment, showing it sparked steady interaction rather than just passive taps. Average views of 744.3K show this account maintains a high floor of visibility across its current audience.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
13s
Average Duration
The account favors videos under 15 seconds because they make up 75% of the content. This duration is also the most frequent choice for the average length of 13 seconds.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
The pattern is dormant or erratic because the creator lacks a measurable posting frequency and holds a low consistency grade with high variance in post gaps. Data on specific upload days and hours is unavailable. Because the pace is not established over any period of time, it is impossible to determine if you can rely on a dependable drumbeat for a campaign. You cannot currently time a tie-in based on predictable content drops.
Timestamp data not available for this analysis. Posting pattern insights require video creation dates.
Top Videos
Top 10 by play count
12.3M
Combined Plays (Top 5)
438.8K
Combined Likes (Top 5)
2.5M
Avg Plays per Top Video
5 more top videos for @.wl5l
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
No word data available.
Key Insights & Takeaways
Audience & Reach
The follower count sits below the median multiplier of one, indicating a niche reach rather than broadcast scale. A brand should expect limited total reach from a single campaign. The like response falls below the median by over one percent. This suggests a weaker engagement rate for every view compared to typical creator benchmarks. This account fits the beauty category because the small audience size and lower like rate suggest a very specific, niche interest group.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 33,200
- + Consistent growth at 521 followers/month
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @.wl5l reveals a micro (10k+) TikTok presence with 33,200 followers. The account demonstrates an engagement rate of 4.54%, averaging 744.3K plays per video across 24 analyzed videos. Key strengths include 1.7M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @.wl5l's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 24 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026