FOODbible

This account ranks 1293 out of 1349 tracked creators and holds a follower count that is 0.0x the median, making it a small account. Growth is slow given the 493 followers gained each month over its 3.9 year history. Average views reach 211.5K per video, which is well above what the follower count of 23.1K would predict. The 4.49% like rate falls below the 4.93% median. The rest of this report covers specific engagement patterns and content performance metrics.

The audience approves less than the platform average as the like rate sits below the median. This indicates a passive viewing habit where users consume content without constant validation of every post. Sharing is the dominant behavior at 3.512% while saving serves as the secondary intent to return with 0.336%. These figures compare against 73 comments and 711 saves per video, which show low community discussion despite high word-of-mouth spread. Brands should focus on content that triggers external sharing rather than local conversation. Reach is inconsistent with a 3.48 coefficient of variation. Only three videos reached the 5x threshold while three hit the 2x mark across 38 total posts. This audience behaves as a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on 23.1K followers, they can expect to command between $100 and $300 per post. This figure is far more lucrative than Creator Fund payouts because that program pays only pennies per thousand views. Sponsorship income scales with total follower count while fund payments depend on raw reach. The rank of 1293 out of 1349 suggests this creator sits in a position where they are a value buy for brands. Because they fall below the median, the $100 to $300 range serves as a ceiling for negotiations rather than a fixed salary. A lower like rate of 4.49 percent indicates less organic engagement than average. This means buyers can negotiate aggressively to secure better rates. A cost per view check helps determine if a quote pays for reach or the name. Dividing the $300 upper band by 211.5K views results in a cost of about $0.0014 per view. This low figure confirms that most of the value comes from the creator's specific niche rather than large scale. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most videos land. Target this duration to match the primary output of the account. Shorter clips under 15 seconds perform poorly compared to this middle bracket by a margin of nearly double the engagement rate per view. Original sound appears on about half of the posts, meaning the creator accepts less reach from trends to maintain a specific brand identity. Captions average 122 characters to provide descriptive context for each clip. Duet and stitch settings are open more than half the time to invite other creators into the fold. The top post clocked in at 8 seconds and pulled 3 million views, roughly 14 times the normal reach. It earned 180.4K likes against 924 comments, a ratio of 195 likes for every comment. This indicates that the clip won through quick taps rather than active discussion. Average views exceed 200k, marking this as a consistent mid-size account rather than a small niche project.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds with 16 instances. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field by average views despite a low posting frequency that falls well below the median. The pace has remained steady for over a year, establishing a durable habit even if the specific timing between posts is erratic. You should expect sporadic drops rather than a dependable drumbeat. New content most often appears on Friday and Saturday, while Sunday remains the quiet day. Most uploads occur around 21:00 UTC. Plan your campaign around these specific windows to align with their high-impact releases.

Audience & Reach

The follower count sits at a 0.0x multiple of the median creator. This indicates an audience that is smaller than the typical tracked account and lacks broadcast-scale reach. While average plays are high, a single campaign will only reach a niche segment rather than a wide demographic. The like rate falls below the median mark by nearly one percent. This lower engagement rate suggests that while the content reaches many viewers, the message may land with less intensity than the platform average. This profile fits the culinary category because the small follower base combined with lower-than-average engagement points toward a specialized niche rather than a broad lifestyle reach.