Dr SHS

This account is a small account with 386.6K followers. It ranks 868 out of 1349 creators and holds less than half the median follower count of 1.1M. The growth trajectory is steady at 13.2K new followers each month over its 2.4 year lifespan. While the average views reach 9.4M per video, this figure sits well above what the follower count would typically predict. However, the like rate of 1.58% falls below the median of 4.93%, suggesting a gap between total views and active engagement. The rest of this report details specific content performance and audience interaction trends.

This audience approves less than the typical viewer given the 1.58% like rate against the 4.93% median. Shares are the most common action at 0.775%, followed by comments at 0.136%, saves at 0.1%, and zero downloads. These figures represent 73.1K shares, 12.9K comments, and 9.5K saves across the content. The high share-to-view ratio indicates strong word-of-mouth spread while the low like rate suggests passive viewers who prefer passing content along rather than providing public approval. Brands should focus on the viral utility of the content rather than building a community through direct interaction. Reach is inconsistent with a 4.06 consistency coefficient and only 3 videos hitting the 5x average mark. The audience is a tap-and-scroll one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on 386.6K followers, their sponsorship value likely falls between $4,000 and $8,000 per post. This income far outpaces the Creator Fund because that program pays only pennies per thousand views. While high view counts are impressive, the Creator Fund cannot compete with the direct marketing power of a dedicated brand deal. Their rank of 868 out of 1349 places them in a position where they are a value buy for advertisers. Because they sit below the median rank, their quoted rate should be treated as a ceiling to bargain under rather than a fixed salary. A cost-per-view gut check helps determine if a brand is paying for reach or for the name. With average views of 9.4M, a sponsorship fee near the top of the $8,000 range results in a cost per view of about $0.0008. These are modelled estimates from public metrics, not disclosed earnings.

This feed performs best in the 60 to 180 second range where most videos land. You should prioritize these longer clips over the sub-30 second options to mirror the current high volume of engagement. Original audio is used on every post, a choice that prioritizes a consistent brand identity over the reach of trending sounds. Captions stay concise at about 88 characters, and both duet and stitch are open for all videos to invite other creators into the mix. The standout video ran 61 seconds and pulled 216.5 million views, roughly 22.9 times the normal reach for this account. It earned a high ratio of comments relative to likes, meaning it sparked active debate rather than just passive watching. Average views near 9.4 million indicate an established audience where the focus is on maintaining steady volume rather than seeking initial growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds with 12 occurrences. This range is the most common duration for content on the profile.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a sparse high-production cadence because its high follower rank and average views outweigh its low posting frequency. This creator maintains an established pace that has remained consistent for over a year despite the slow volume of content. The wide variance in gap timing indicates a lack of predictable regularity between uploads. New content most often appears on Monday and Wednesday, with a peak upload hour around 16:00 UTC. Saturday is the quietest day for new posts. Marketers should expect sporadic drops rather than a steady drumbeat, meaning campaign tie-ins should target these specific active days to ensure visibility.

Audience & Reach

The follower count sits at a 0.4x multiple of the median creator, placing this account below the typical scale for the platform. A buyer can expect limited reach across a single campaign because the audience size is smaller than most tracked creators. The like rate falls well below the median, indicating that the engagement per view is lower than average. This suggests a sponsored post will struggle to gain traction or stick with the viewer despite the high play counts. Because the location data is not available, the specific geographic reach cannot be confirmed. This profile fits few brands because the low engagement rate and smaller follower base limit its effectiveness for targeted marketing.