Odd Cam

This account ranks 872 out of 1349 creators and holds 380.7K followers, making it a small account that sits at 0.3 times the median follower count. It is gaining 45.6K followers each month, which indicates fast growth for an account only 0.7 years old. While average views reach 6.7M per video, the 2.15% like rate falls below the 4.93% median. The rest of this report details specific engagement patterns and content performance.

This audience approves less than the typical viewer because the like rate of 2.15% sits well below the 4.93% median. The data reveals a clear preference for advocacy over passive approval. Shares are the most frequent action at 0.632%, followed by saves at 0.161%, and comments at 0.035%. These metrics translate to 42.3K shares, 10.8K saves, and 2.3K comments per video. High share rates indicate strong word-of-mouth potential while low comment rates suggest a lean toward distribution rather than community building. Brands should treat this channel as a vehicle for reach rather than conversation. Reach is erratic with a consistency cv of 4.24. Only 3 videos reached the 2x average mark and one video hit the 5x threshold. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of their 380.7K follower count. Brand partnerships offer much higher returns than the Creator Fund since that program pays only pennies per thousand views. While high view counts generate some volume from the fund, sponsorships scale with the total audience size to provide a more stable income stream. The rank of 872 out of 1349 places this creator below the median for follower count. This position makes them a value buy for advertisers rather than a premium name that can dictate high fees. The quoted sponsorship band of $5,000 to $10,000 serves as a ceiling for negotiations instead of a fixed salary. A cost-per-view check shows that the 6.7M average views mean a brand is paying less than $0.002 per view. This gap between reach and price suggests the buyer pays for the creator's specific niche rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

The primary content format centers on clips between 15 and 30 seconds. This specific window captures the vast majority of recent posts to maintain a consistent presence. Original audio appears in over 80% of the feed, showing a preference for a signature sound over the reach of trending tracks. Captions average 120 characters, providing descriptive context while using recurring keywords like dog and skinwalker. Both duet and stitch features are open on every video to encourage other creators to interact with the content. The top performing clip lasted 15 seconds and reached 23.7 times the normal audience size. It earned a high ratio of likes to comments, meaning viewers preferred quick interaction over long discussions in the replies. Average views reach into the millions, indicating a large established presence rather than a small growing account. This scale means consistent production is more vital than chasing new growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because 27 out of 32 videos fall into this category. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post above the field median with a steady frequency rank in the top half of their peer group. While the volume is consistent, the high consistency coefficient indicates an erratic gap between posts rather than a clockwork schedule. This behavior has persisted for over three months. You can expect a regular stream of content to support a campaign. New videos typically land on Thursday and Saturday, while Tuesday remains the quiet day. Most uploads occur around 19:00 UTC. Marketers can rely on this dependable drumbeat of posts to maintain momentum, specifically targeting those weekend windows for new tie-ins.

Audience & Reach

The audience size sits at a 0.3x multiple of the median creator. This positioning means a single campaign will reach a concentrated group rather than achieving broad broadcast-scale impact. The like response falls below the median by more than half. This indicates that while the content reaches many people, the engagement per viewer is lower than average for this platform. A brand should expect a quieter reception to its core message compared to higher-performing peers. This creator fits the gaming category because the low like ratio combined with high play volume suggests a passive viewing audience typical of large-scale entertainment hubs.