Sophie & Jacob

This account ranks 863 out of 1349 tracked creators and holds a follower count that is 0.4 times the median size of 1.1 million. It qualifies as a small account based on this ranking. The growth rate is slow given the age of the account at 10.4 years with only 3.2K new followers per month. Average views reach 2.9 million per video, which is well above what would be expected for an account of this follower size. The like rate of 11.05% exceeds the median of 4.93%, indicating that the content resonates strongly with those who see it. The rest of the report covers deeper engagement metrics and audience demographics.

This audience approves of content at more than double the median rate, ranking 184 out of 1349 creators. High engagement numbers suggest strong personal connection to the creator. Shares and saves are the most frequent actions taken by viewers. These two behaviors rank highest with 0.758% and 0.786% respectively. The raw counts show 22,000 shares and 22,800 saves per video. Because these figures far outpace the 0.042% comment rate of 1,200, the audience prefers private advocacy over public discussion. Brands should treat this content as a high-intent referral engine rather than a community forum. Reach is inconsistent and erratic with a consistency coefficient of 3.01. Only three videos reached the 5x average threshold while three videos hit the 2x mark. These figures indicate that growth depends on sporadic spikes rather than steady organic momentum. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator rather than the Creator Fund. A follower count of 398.5K suggests a sponsorship value between $4,000 and $12,000 per post. This gap exists because creator funds pay pennies per thousand views while brand deals scale with total audience size. High engagement helps justify a position at the higher end of that range. The rank of 863 out of 1349 places this creator below the median in terms of follower volume. This ranking means they are a value buy for brands rather than a premium name who can demand top-tier rates. The quoted band should be viewed as a ceiling to negotiate under instead of a fixed salary. A cost per view check of $0.004 suggests that much of the paid rate goes toward the creator's specific brand identity rather than raw reach alone. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most content lives. Create videos at this length to capture the engagement of the majority of the audience. The 5-second clip outperformed others by a factor of twelve, but it represents an outlier rather than a standard format. Most posts use original audio instead of trends, choosing brand identity over borrowed reach. Captions stay brief at roughly 63 characters to keep the focus on the visual. Enabling duets and stitches on nearly every post invites other creators to interact with the content. The top video lasted only 5 seconds and earned 1,101 likes for every comment. This lopsided ratio proves the clip gained passive taps rather than sparking a debate. Average views of 2.9 million indicate a large established reach rather than a small niche following. Every post already reaches a huge audience regardless of minor creative shifts.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as they make up more than half of the content. This is the most common length for these videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because their low posting frequency is offset by a top-tier follower rank and high average view counts. While they post well below the median, the large audience size indicates that each upload is treated as a high-effort production rather than a lack of activity. This specific pace has remained stable for nearly two years. The gap between posts is irregular and unpredictable due to a low consistency grade and high variance in posting intervals. New content typically lands on Wednesday and Saturday, with 16:00 UTC being the busiest hour for uploads. Tuesday remains the quietest day for new posts. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You should time your tie-ins around the Wednesday or Saturday windows when fresh content is most likely to appear.

Audience & Reach

The follower rank of 863 and a 0.4x median multiple indicate an audience smaller than the typical creator in this category. A brand can expect limited reach for a single campaign because the account lacks broadcast-scale volume despite high individual video performance. A like rate more than double the median signifies that viewers engage with content much more frequently than average. This high engagement level means a sponsored post will likely land with more impact per viewer than it would on a standard high-reach account. This audience fits the lifestyle and wellness category because the small follower count paired with a high like rate suggests a niche, highly engaged community.