MojitoLab

This account ranks 866 out of 1349 tracked creators and holds a follower count that is 0.4 times the median size of the typical creator. It is a small account because it sits below the median follower count. The growth rate of 7.3K followers per month indicates steady progress for an account that has been active for 4.4 years. While average views reach 1.6M, the like rate of 2.57% falls below the 4.93% median. This gap suggests a high view count that does not translate into the expected level of active engagement from those viewers. The rest of this report breaks down the specific audience demographics and content performance trends.

This audience approves less than the typical viewer based on a 2.57% like rate against the 4.93% median. This puts the creator at rank 1019 of 1349. Shares are the dominant behavior with a 1.141% rate, followed by saves at 0.327%, then comments at 0.033%. The audience generated 548 comments, 18.7K shares, and 5.4K saves. Word-of-mouth spread is the strongest signal for a brand to exploit here. While the community discussion remains low, high save counts indicate people find value in keeping the content for later use. Reach is inconsistent. Only one video out of 36 cleared the 2x average mark, and only one hit the 5x threshold. A consistency coefficient of 5.85 indicates erratic reach patterns across the feed. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator because they scale with follower count. A creator with 387.1K followers can expect a sponsorship range between $5,000 and $12,000 per post. This outperforms Creator Fund payouts which depend on views and pay only pennies per thousand. A rank of 866 out of 1349 places this creator in the lower half of the tracked field. They represent a value buy for brands because their position means they cannot command the premium pricing of top-ranked names. The $5,000 to $12,000 range serves as a ceiling for negotiations rather than a fixed salary. Lower engagement rates suggest that brand deals should be priced toward the lower end of this bracket. A cost per view check helps determine if a quote pays for reach or the creator name. Dividing the top end of the sponsorship band by 1.6M average views results in a cost of $0.0075 per view. This metric helps buyers identify when a quote exceeds the actual value of the impressions. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds form the backbone of this feed. You should target this specific window because it generates much higher engagement than the 60 to 180 second clips, which see a gap of roughly 20% in participation. Every post uses original audio, choosing a consistent brand identity over the reach of trending sounds. Captions are nearly non-existent, meaning the visual and audio must carry the full weight of the message. Open settings for both duets and stitches invite other creators to remix and expand upon the content. The standout clip lasted only 12 seconds and pulled 35.1 times the average reach of a typical post. It earned 1.5M likes against 19K comments, showing that fast-paced, short clips favor quick taps over deep discussion. Average views of 1.6 million establish this as a high-reach account where consistency is already proven. You should focus on mastering the sub-30 second format to capture the same broad attention.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This duration represents the largest portion of content produced among the 36 videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a high volume well above the field median with frequent uploads. They currently produce over five videos per week while most creators only post less than two. This pace has been maintained for several weeks but is too new to be considered a long-term proven habit. Because of an erratic consistency grade, these posts often arrive in unpredictable bursts rather than a steady clockwork rhythm. New content typically lands on Wednesday and Thursday, with the busiest hour for uploads being 16:00 UTC. Tuesday serves as the quiet day for new posts. Marketers should expect frequent content but must account for the irregular gaps between drops when timing specific campaign tie-ins.

Audience & Reach

The audience size sits below the median for this platform at a 0.4x multiple. This indicates that while individual videos may see high views, the follower base does not reach broadcast-scale. A brand can expect more concentrated reach rather than widespread impressions across a primary fan base. The like response falls well below the median of 4.93%. Such a low engagement rate suggests that the content reaches many viewers but fails to generate active participation. A sponsored message will likely have a harder time standing out against the high volume of passive views. This profile fits the entertainment category because the gap between high play counts and lower like rates suggests a broad reach with low interaction levels for niche products.