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This account ranks 445 out of 1349 creators and holds 5.7M followers, which is 5.2 times the median follower count for a creator on this platform. This makes it a mid-tier name in the current landscape. Growth is fast as the profile gains about 116.6K followers every month despite being over four years old. The average of 12.4M views per video sits well above what its follower size would typically predict for daily reach. While the like rate of 5.02% slightly clears the median of 4.93%, it indicates a stable engagement level relative to the total audience. The rest of this report covers more granular performance metrics and content trends.

The audience approves of the content at a rate above the median. This approval signals a baseline level of positive reception from viewers. Shares are the most frequent action, outperforming saves and comments in volume. The 0.858% share rate for 106.6K shares proves high word-of-mouth advocacy. Saves occur at 0.47% with 58.4K counts to show consistent keeper value. Commenting sits at 0.083% with 10.3K total interactions. This audience prioritizes spreading the content over starting public conversations. A brand can expect high reach through peer sharing but should not expect high volume of direct community interaction. Reach is erratic due to a high consistency coefficient of 2.35. Only 3 videos out of 27 hit the 5x growth mark, while 11.1% of content cleared the 2x threshold. This suggests performance relies on occasional peaks rather than steady growth. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the majority of revenue for this creator. A follower count of 5.7M suggests a brand safety and reach profile that commands a sponsorship band between $10,000 and $28,000 per post. This model favors sponsorship over the Creator Fund because direct partnerships scale with audience size. The Creator Fund pays only pennies per thousand views, whereas brand deals capitalize on the established community of followers. The ranking of 445 out of 1349 places this creator in a position to command a premium for their influence. They sit well above the median and can often decline low offers to prioritize high-value campaigns. A buyer should view the $28,000 upper limit as a starting point for negotiation rather than a fixed price. The cost per view check comes in at roughly $2.25 based on 12.4M average views. This figure helps a brand determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range where most posts land. Prioritize this duration over clips under 15 seconds to capture a much higher volume of views. The gap between these two lengths is large, with shorter clips reaching nearly triple the average view count. Original audio covers the majority of the feed, choosing a consistent brand identity over the reach of trending sounds. Caption length stays moderate at 86 characters to provide context without cluttering the screen. Open settings for both duets and stitches invite other creators to interact with every post. The top video lasted 15 seconds and pulled 111.6 million views, about 9 times the usual reach. It earned 6.7 million likes against 137.1k comments, showing a heavy lean toward quick taps rather than active debate. Average views of 12.4 million indicate a large established audience. Success here depends on maintaining high baseline volume for millions of viewers rather than seeking small niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 18 out of 27 videos falling in this range. No engagement data is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because they rank near the top of the field in followers despite posting well below the median frequency. The long gaps between uploads are not a result of neglect but reflect a high-effort production cycle that has remained stable for over two years. Because the consistency grade is low and the variance is high, you cannot rely on a predictable weekly schedule or a clockwork rhythm. Content drops are sporadic rather than frequent. New posts most often land on Wednesday and Friday, with Sunday being the quietest day for new uploads. The busiest hour for new content is 15:00 UTC. Marketers should plan around these specific days for any potential tie-ins rather than expecting a steady drumbeat of posts.

Audience & Reach

The audience size sits at a 5.2x multiple above the median creator. This indicates a high-reach profile where a single campaign can reach many people across the platform. Location data is not available for this account. The like response exceeds the median by a small margin. A brand message will earn a slightly stronger engagement rate per viewer than the typical average. This audience fits the consumer goods category because the high follower multiple and steady like response suggest a reliable reach for products targeting a general demographic.