105.9K
Followers
12
Following
6.6M
Total Hearts
49
Videos
134.7K
Avg Hearts/Video
0.26%
Engagement Rate
2.7y
Account Age
3.3K
Followers/Month
207.5K
Hearts/Month
1.5
Videos/Month
Account Overview
What This Report Covers
This account ranks 1144 out of 1349 tracked creators and holds a follower count that is 0.1 times the median, making it a small account. It gains roughly 3.3K followers per month, which indicates slow growth for an account that has been active for 2.7 years. While average views reach 437.2K, the like rate of 0.26% falls well below the 4.93% median. The rest of this report covers engagement patterns and content consistency.
Account Classification
| Account Size | Mid-Tier (100K+) |
| Account Age | 2023-06-30 |
| Verification | No |
| Language | EN |
| Follower Ratio | 8.8K:1 |
Data Summary
| Videos Analyzed | 35 |
| Avg Plays per Video | 437,231 |
| Avg Likes per Video | 1,121 |
| Engagement Rate | 0.26% |
Engagement Analysis
Based on 35 videos
The audience approves of the content far less than typical creators in this category, ranking 1347 out of 1349 for like rates. This low approval rate suggests a passive viewing experience where users do not stop to acknowledge the content. The data reveals that saves are the most frequent action at 0.019% per view compared to shares at 0.004% and comments at 0.001%. With 85 saves, 20 shares, and 5 comments per video, the audience prioritizes personal utility over community interaction or word of mouth. Brands should treat this channel as a repository for reference material rather than a hub for conversation. Reach is erratic with a high consistency coefficient of 3.91. Only three videos hit the 2x average mark while one reached the 5x threshold. This audience is primarily tap-and-scroll.
437.2K
Avg Plays/Video
1.1K
Avg Likes/Video
5
Avg Comments/Video
20
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
298.9K
Median Plays
717
Median Likes
1.1M
75th Percentile
10.1M
Top Video
10.82
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
15,303,076
Total Plays
39,242
Total Likes
177
Total Comments
683
Total Shares
2,975
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
0.26%
Likes / Views
0.00%
Comments / Views
0.00%
Shares / Views
0.02%
Saves / Views
Likes are the most frequent action at 0.26% compared to other metrics. This indicates that viewers prefer reacting with a like rather than interacting through comments, shares, or saves.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
8.60%
2x Avg (3 of 35)
0%
5x Avg (1 of 35)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 3.91
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships provide the primary revenue stream for this creator. Based on a follower count of 105.9K, brand deals likely land between $1,000 and $3,000 per post. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of total audience size. Brand deals scale with the reach of the following while creator funds only reward raw view counts. The rank of 1144 out of 1349 puts this profile in a position to be a value buy for advertisers. Because they sit below the median, their quoted rates should be viewed as a ceiling rather than a fixed salary. A buyer can negotiate down from the upper end of the band to secure better terms. The low like rate suggests that viewers are passive consumers, which may lower the premium paid for the name. A cost per view check helps determine if a quote pays for reach or influence. Dividing the $3,000 top estimate by 437.2K average views results in roughly $0.0069 per view. This low figure indicates that high costs from this creator would be paying for their specific brand presence rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 437.2K views/video
$13 – $26
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 105.9K followers (Mid-Tier (100K+))
$847 – $1,588
Industry rate for mid-tier (100k+) creators
Content Strategy Analysis
Based on 35 videos
The feed relies on clips between 60 and 180 seconds. Stick to this longer format to mirror how the account currently builds its reach. Every video uses original audio instead of trending sounds, a choice that prioritizes a unique brand identity over borrowed traffic from popular tracks. Captions remain short at around 45 characters to keep the focus on the visual content. Open settings for both duets and stitches invite other creators to interact with and remix every post. The top video lasted 67 seconds and pulled 10.1 million views, which is over 23 times the normal reach seen here. It earned 26,000 likes against only 72 comments, showing a large lean toward passive watching rather than active debate. Average views of 437.2K indicate this is an established account with a steady audience.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 10s
Average Duration
The account uses only videos between 60 and 180 seconds long. All 35 recent videos fall into this single category.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 35 videos
This creator follows a Grind pattern because they post well above the median frequency with a high volume of content. They produce over eleven videos weekly compared to the field average of under two. This high output is supported by a top-tier frequency rank among their peers. While the consistency grade is low, the current pace has been established for nearly three weeks. New content typically lands on Tuesday and Thursday with a peak upload hour at 18:00 UTC. Friday remains the quiet day for new posts. Marketers can expect a rapid drumbeat of content rather than sporadic drops. You can plan a campaign around this frequent output by timing specific tie-ins to land on the active Tuesday or Thursday windows.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 11.1 |
| Avg Gap Between Posts | 15.5h |
| Data Range | 22 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts 11.1 times per week with the busiest hour at 18:00 UTC. Tuesday and Thursday are the top upload days while Friday is a quiet day.
Top Videos
Top 10 by play count
13.6M
Combined Plays (Top 5)
35.4K
Combined Likes (Top 5)
2.7M
Avg Plays per Top Video
#testaoc #familygame #fyp #funnygame #challengame
10.1M
Views
26.0K
Likes
72
Comments
353
Shares
1.8K
Saves
#familygame #fyp #funnygame #game #challengame
1.6M
Views
6.1K
Likes
21
Comments
138
Shares
357
Saves
#familygame #fyp #funnygame #challengame #game
1.1M
Views
1.3K
Likes
15
Comments
51
Shares
188
Saves
#familygame #fyp #funnygame #challengame #game
413.4K
Views
970
Likes
14
Comments
26
Shares
93
Saves
#familygame #fyp #funnygame #game #challengame
350.0K
Views
1.0K
Likes
3
Comments
16
Shares
69
Saves
5 more top videos for @liiann48
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
No word data available.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The account sits at a 0.1x multiple of the median creator and holds a low follower rank. This size indicates that while individual videos may see high views, the core community is small and lacks broadcast-scale reach for a single campaign. The like response falls far below the median rate. Such a gap means the content reaches many viewers but fails to generate engagement from the majority of those people. This audience fits the entertainment category because the low engagement relative to high play counts suggests a passive viewership model rather than a community-driven one.
Key Takeaways
Strengths
- + Established follower base of 105,900
- + Consistent growth at 3.3K followers/month
- + Active posting schedule (11.1 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
- ~ Improve engagement rate through interactive content formats
Summary
This analysis of @liiann48 reveals a mid-tier (100k+) TikTok presence with 105,900 followers. The account demonstrates an engagement rate of 0.26%, averaging 437.2K plays per video across 35 analyzed videos. Key strengths include 6.6M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @liiann48's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026