These Days Now

This account ranks 1046 out of 1349 creators and holds a follower count that is 0.2 times the median size of tracked accounts, making it a small account. Growth is fast as it has gained 149.7K followers per month in just 0.1 years. Average views reach 5.8M per video, which is high for an account of this follower scale. However, the 2.63% like rate falls below the 4.93% median. The rest of this report covers specific engagement patterns and content performance trends.

This audience approves less than the platform average. The low like rate ranks 1005 out of 1349. Engagement patterns show that shares are the primary driver of growth with a 0.737% rate. This is followed by saves at 0.263% and comments at 0.03%. With 42.6K shares, 15.2K saves, and 1.7K comments per video, the data confirms word-of-mouth advocacy is the strongest signal. The audience treats content as a resource to pass on or save rather than a conversation to join. Brands should prioritize content designed for high shareability over community interaction. Reach is inconsistent due to a 2.83 coefficient of variation. Only two videos reached five times the average and two hit double the average. This indicates unpredictableer reach patterns across the feed. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. A follower count of 177.0K suggests an estimated sponsorship band between $4,500 and $8,500 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of brand affinity. Sponsorship fees scale with the audience size while the fund rewards volume at a much lower rate. The rank of 1046 out of 1349 puts this creator in a position where they are a value buy for advertisers. Because they sit below the median, their quoted rates should be treated as a ceiling to negotiate down rather than a fixed salary. A cost per view calculation of $0.00075 suggests that most of the fee pays for the specific brand association rather than raw reach alone. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed and drive most of its engagement. Focus on these brief videos because they capture a much higher attention rate than longer segments. The audience ignores the 15 to 30 second bucket entirely, making the sub-15 format your primary target for reach. Original audio is used in nearly nine out of ten posts to build a distinct brand identity over borrowed trends. Captions stay brief at around 71 characters, providing just enough context without distracting from the visuals. Open duet and stitch settings invite other creators to interact with every post. The top video lasted only 8 seconds and reached 58.2 million views, outperforming typical reach by a factor of ten. It earned over 500k likes against just 6.5k comments, proving that fast-paced visual hooks win more passive taps than debate. This lopsided ratio shows the content is built for quick consumption rather than long discussions. Average views of 5.8 million indicate a high-performing account with an established reach. You should aim for consistent volume within this proven short-form style to maintain steady growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content under 15 seconds with an average of 10 seconds. This length represents the vast majority of recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post more than double the field median with high frequency. They average over four videos weekly and maintain a much tighter posting gap than most creators in the category. While the high consistency score is not yet established as a long-term habit due to the short timeframe, the current volume provides a steady stream of content for your team. New posts typically land on Tuesday and Friday around 21:00 UTC. Wednesday remains the quietest day for new uploads. You can plan a campaign around this dependable drumbeat rather than waiting for sporadic drops.

Audience & Reach

The audience size sits at a 0.2x multiple of the median creator because of its rank near the bottom of the tracked list. A buyer should expect limited breadth for a single campaign as this account does not reach broadcast-scale levels. The like response falls well below the median, which indicates that while views may occur, they do not translate into high engagement. This suggests that a sponsored post will have a harder time capturing attention or generating interaction from the viewers. This audience fits the lifestyle category because the lower engagement rate paired with its specific size profile targets a niche rather than a broad demographic.