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This account ranks 1271 out of 1349 tracked creators and holds a follower count that is less than the median of 1.1 million. It is a small account. Growth has been slow over its 6.2 year lifespan with an addition of 456 followers every month. While average views reach 282.3K per video, this figure stands well above what the follower count would predict. However, the 3.38% like rate falls below the median of 4.93%, suggesting a gap between view volume and active engagement. The rest of the report covers deeper engagement metrics and content performance trends.

The audience approves less than the platform average for this creator. This sentiment ranks 861 of 1349 among peers. Shares are the dominant behavior at 0.705% followed by saves at 0.462%. Commenting rates sit lower at 0.099%. These figures correlate to 2,000 shares and 1,300 saves per video. High share and save counts indicate a community that treats content as useful references or information to pass on to others. The low comment rate suggests they prefer private consumption over public discussion. Brands should prioritize high-utility content that motivates sharing rather than conversation. Reach is inconsistent with a coefficient of variation of 2.88. Only 10.5% of the 38 videos hit the 2x average, while 4 reached the 5x mark. This audience is active and driven by utility.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 34.0K suggests a potential sponsorship range of $200 to $500 per post. Creator Fund payouts remain negligible because they pay only pennies per thousand views compared to the higher returns of direct brand partnerships. The low ranking of 1271 out of 1349 defines the negotiation power for this account. Because this creator sits below the median, they are a value buy for brands rather than a premium name with leverage. The quoted range represents a ceiling to bargain under instead of a fixed salary. A cost per view calculation based on 282.3K average views suggests a fair rate of $0.71 to $1.77 per video. This figure helps buyers determine if they are paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

The feed favors clips under 15 seconds, which outperform the average duration of 31 seconds. Create short content to capture a reach that is over ten times higher than standard posts. This account uses original audio for every single post, choosing brand consistency over the easy reach of trending sounds. Short captions around 33 characters keep the focus on the video while allowing for brief context. Duet and stitch options are open most of the time to invite other creators to interact with the content. The standout clip lasted only 13 seconds and pulled 3 million views, a large jump from typical performance. It earned over 85 likes for every single comment, meaning it won fans through quick taps rather than active debate. Average views near 282k show this is a stable mid-sized account with a consistent audience. Focus on the sub-15 second format to replicate the highest engagement peaks seen here.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up nearly half of the content. No engagement data was provided for this account.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a top-tier average view count despite a posting rate well below the field median. This pace has been established over three years, confirming that the infrequent uploads are a deliberate choice rather than an inconsistent habit. The high consistency coefficient reflects a sporadic release cycle where content arrives in bursts followed by long gaps. New videos typically land on Monday and Saturday, while Tuesday is the quietest day for new posts. Because of these erratic intervals, a marketer cannot rely on a steady weekly drumbeat for a campaign. You should instead plan your tie-ins around the specific days when they choose to drop high-impact content.

Audience & Reach

The follower rank of 1271 out of 1349 indicates a small audience size that falls below the median creator scale. A brand can expect limited reach for any single campaign on this account compared to broader broadcast options. The like response sits below the median, meaning the engagement rate is lower than average for the platform. This suggests a sponsored message will have a weaker reception per viewer among the total audience. This account fits the niche lifestyle category because the smaller follower count and lower like rate indicate a more contained reach rather than high-intensity engagement.