TV Globo

This account ranks 307 out of 1349 tracked creators and holds 13.2M followers, which is 12.0 times the median follower count of 1.1M. This position establishes it as a mid-tier name with a substantial established audience. The growth trajectory shows an addition of 278.8K followers every month, which marks a fast rate of expansion for an account that has been active for 3.9 years. Across the entire catalog, the creator has accumulated 1.5B total plays and 143.6M total likes to build a deep historical presence. The 2.1M total shares indicate a high volume of word-of-mouth distribution across its content history. The 4.3M total saves suggest that the content provides consistent value for users to keep or rewatch over time. While average views sit at 57.7K, the like rate of 9.43% is much higher than the median of 4.93%. This high engagement rate confirms that the audience is actively interacting with the content despite the view count being lower than some might expect for a creator of this size. The rest of the report covers specific content performance and audience demographics.

The audience approves of content at nearly double the platform median, earning a rank of 313 out of 1349. This high approval rate indicates strong immediate sentiment toward the posted material. Saves represent the most frequent action with a 0.279% rate, followed by shares at 0.136%, comments at 0.062%, and downloads at 0.018%. These figures translate to 161 saves, 78 shares, 36 comments, and 11 downloads per video. The high volume of saves compared to other interactions shows the audience treats content as a reference point they want to keep. Share rates are also strong, indicating active word-of-mouth advocacy. Conversely, the lower comment and download rates suggest people prefer consuming or archiving the content privately rather than starting public conversations. A brand should prioritize high-value information that justifies a save over content designed for social debate. Reach is inconsistent across the 300 videos. Only 12.3% of posts hit the 2x average, while 11 reached the 5x threshold. A coefficient of variation of 2.9 confirms that reach fluctuates well rather than following a steady pattern. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator due to their large reach. A follower count of 13.2M suggests an annual sponsorship range between $400,000 and $800,000. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of total audience size. Sponsorship fees scale with the established follower base while platform funds rely on volatile daily views to generate smaller amounts. The rank of 307 out of 1349 places this creator in a position of high authority. This standing means they command a premium and can decline lower offers that do not meet their status. A high like rate also moves them toward the top end of the estimated range. Buyers should view the quoted band as a starting point for negotiation rather than a fixed fee. A cost per view check helps determine if a quote pays for reach or brand prestige. Dividing the higher end of the sponsorship range by 57.7K average views results in roughly $13.86 per video. This calculation helps a buyer see how much is paid for the specific name versus the actual eyeballs on screen. These are modelled estimates from public metrics, not disclosed earnings.

Short clips are common, but longer content wins on interaction. Videos between one and three minutes see a 6.27% engagement rate while those under fifteen seconds only hit 2.17%. This means long-form pieces perform nearly three times better than the shortest clips in terms of engagement. Focus on building out your content to reach that minute mark to maximize how viewers interact with each post. Original audio dominates this feed at nearly a hundred percent of the uploads. Choosing original sound over trending tracks prioritizes a consistent brand identity over borrowed reach from popular songs. Captions average 213 characters, providing a lot of context for every clip. Turning off duets and stitches keeps the focus entirely on the primary content rather than inviting others to remix it. The top video lasted just 14 seconds but pulled 2.3 million views. This reach was over 40 times higher than the typical view count seen here. It earned 320.8K likes against 644 comments, a ratio of nearly 500 to one. Such a gap proves that this specific clip achieved large passive watching rather than sparking active debate in the comments. Average views sit at 57.7K despite a large follower count. This indicates a stable but modest reach relative to the total audience size. You should aim for consistent performance and steady engagement rather than expecting every post to go viral. The account maintains a large following that acts as a solid base for its regular content.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content with 104 videos under 15 seconds. These short videos perform worse than longer content because they have a lower engagement rate of 2.17% compared to 6.27% for videos over one minute.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at an extreme volume compared to the field median with a high frequency rank. The account produces a large amount of content daily, though the consistency grade suggests these posts occur in erratic bursts rather than on a clockwork schedule. This pace has only been established for one day, so the current high-volume behavior is not yet a proven long-term habit. Marketers can expect a heavy stream of content to be available at any moment. New videos land most frequently on Thursday and Friday with a peak volume around 00:00 UTC. Wednesday is the quietest day for new posts. You can plan a campaign around this high-volume output, but you should target the Thursday and Friday windows to ensure your tie-in aligns with their busiest upload periods.

Audience & Reach

The account holds a top-of-field rank with over twelve times the median follower count. This scale allows a single campaign to reach a high volume of people across the platform. Brazil represents one hundred percent of the sampled content distribution. A brand can successfully target the Brazilian market but cannot rely on other regions for a global strategy. The like rate sits nearly double the median average. Such a high engagement ratio means a sponsored message will likely achieve stronger peer validation than typical posts in this category. Total plays reach into the billions across the back catalogue of content. Placing a brand tag alongside these figures puts your campaign next to material that has already accumulated a deep history of views rather than starting from zero. This audience fits the television and media category because the high engagement rate combined with top-of-field scale suggests an established viewership.