Ayden Mekus

This creator ranks 308 out of 1349 tracked accounts and holds 13.2M followers, which is 12.0 times the median follower count of 1.1M. This positioning establishes the account as a giant in the current landscape. The growth trajectory shows an addition of 143.5K followers every month over a lifespan of 7.6 years, marking the pace as fast for an account of this age. A catalogue of 2.0B total plays and 194.4M total likes indicates a deep and established presence on the platform. The 18.3M shares suggest high word of mouth movement while the 22.0M saves indicate that the content has lasting value for viewers to return to or keep. Average views of 1.9M per video are in line with what an account of this size would predict. The 9.48% like rate clearly exceeds the 4.93% median, confirming high engagement from the active audience. The following report breaks down these metrics into specific content categories and audience demographics.

This audience approves of content at nearly double the platform median rate. The high like rate ranks 308 out of 1349 creators. This indicates a highly receptive viewer base that validates the core message. Saves are the most frequent action with a 1.074% rate, followed by shares at 0.894%. Commenting occurs at 0.088% while downloads reach 0.057%. These figures represent 19.9K saves, 16.6K shares, 1.6K comments, and 1.1K downloads per video. The audience favors saving content for future reference over active discussion. High share rates mean the community acts as a megaphone for the creator. Brands should prioritize evergreen utility to capture the high save intent. Low comment volume suggests a passive consumption style despite strong advocacy. Reach is inconsistent across the 120 videos. Only 11.7% of content hit the 2x average mark with 14 instances, while only 4 videos cleared the 5x threshold. A consistency coefficient of 1.34 confirms erratic reach patterns. This is an active audience that saves and shares content for later use.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 13.2M followers, they likely command a brand fee between $40,000 and $60,000 per post. This income source far outpaces Creator Fund payouts because those payments scale with views and pay only pennies per thousand. Sponsorship value scales directly with the total follower count to reward the creator's established reach. The rank of 308 puts this profile in a position of power where they can command a premium over average creators. They have enough leverage to decline lower offers while smaller accounts must treat their quoted range as a ceiling for negotiation. A high like rate of 9.48 percent suggests deep engagement that justifies the higher end of the pricing bracket. A cost-per-view check helps determine if a quote pays for reach or brand equity. Dividing the top end of the sponsorship band by 1.9M average views results in a cost per view of about $0.03. This metric allows buyers to see how much of the fee is reserved for the name alone. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed because most posts stay under 15 seconds. This specific duration earns an 8.83% engagement rate while videos over one minute drop to 3.03%. Choosing the shorter format provides nearly triple the engagement of long-form content per view. Make sub-15 second clips your standard to maximize the interaction from every viewer. Original audio appears on two-thirds of all posts. This choice sacrifices the easy reach of trending sounds to build a unique brand identity through consistent audio. Captions stay brief at an average of 49 characters, ensuring the text supports rather than distracts from the visuals. Turning both duet and stitch features off keeps the content exclusive to this profile instead of inviting others to remix it. The top video lasted 19 seconds and earned 11.8 million views, which is about 6.4 times the normal reach for a post here. It gathered over 923,000 likes against only 13,500 comments. This ratio of 68 likes per comment shows the video succeeded as a passive viewing experience rather than a spark for debate. Average views near 1.9 million mean this account has already achieved large scale. Success here depends on maintaining high volume and consistent engagement with a huge audience. The data confirms that shorter videos and original audio are the primary tools used to sustain this level of reach.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since they make up 83 of the 120 recent posts. This shorter length also performs better with an 8.83% engagement rate compared to 3.03% for longer content.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The account follows a Sparse high-production cadence because it maintains a top-tier follower rank despite posting well below the field median. This pattern has remained steady for over three years, establishing a durable habit of high-impact content. While the frequency is low, the average view count confirms that each post reaches a large audience. The consistency score indicates an erratic rhythm with frequent gaps between uploads rather than a predictable clockwork schedule. New content typically lands on Tuesday or Wednesday, while Monday remains the quietest day for new posts. Most uploads occur around 01:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. Plan your tie-ins for Tuesday or Wednesday to align with these primary upload windows.

Audience & Reach

The creator holds a top-of-field rank with a multiple of 12.0 over the median follower count. This indicates a reach that operates at broadcast-scale for a single campaign. Geography data shows the audience sits in one primary market, as the United States accounts for nearly the entire share. While this allows a brand to target American viewers effectively, the small percentages in Czech Republic and Italy mean those regions cannot be relied upon for a global reach strategy. The like response is nearly double the median rate. This performance suggests that a sponsored post will achieve a high level of engagement from those who view it. A total of 2 billion plays across the history of the channel provides context for the current content. A brand tag placed here sits alongside a catalog that has already been viewed billions of times rather than starting on a fresh foundation. This audience fits the entertainment category. The combination of high follower rank and a strong like response suggests it is suitable for general interest brands seeking engagement beyond simple reach.