صافيه محمد(ام تالا)

This account is a mid-tier name ranked 757 out of 1349 creators with 695.3K followers, which is 0.6 times the median follower count of 1.1M. Growth is slow as it has only gained 8.4K followers per month over its 6.9 year lifespan. The average view count of 805.2K per video sits well above what a typical account of this size would produce, yet the like rate of 1.14% falls below the median of 4.93%. This gap suggests that while content reaches a wide audience, it fails to generate high levels of active engagement from those viewers. The following report details specific audience behavior and content performance metrics.

This audience approves far less than the platform average. The low like rate places them at rank 1289 of 1349. Shares are the dominant behavior for this audience, occurring at a rate of 0.414%. This is followed by saves at 0.171% and comments at 0.045%. The raw counts show 3.3K shares, 1.4K saves, and 364 comments per video. High share rates indicate strong word-of-mouth potential while the low comment rate suggests a passive community. Brands should expect high reach through distribution rather than active conversation. Reach is inconsistent. Only three videos achieved five times the average reach while three others doubled it. A consistency score of 3.28 indicates erratic growth patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on 695.3K followers, they can expect to command between $10,000 and $20,000 per campaign. Creator Fund payouts are negligible by comparison because those funds pay pennies per thousand views while sponsorship fees scale directly with follower count. A rank of 757 out of 1349 places this creator in a position where they are a value buy for brands. They do not command the premium pricing of top-tier creators who can decline briefs based on prestige alone. The $20,000 upper limit represents a ceiling to negotiate under rather than a fixed salary. A cost-per-view check of $0.02 per view confirms that most of the budget should go toward reach rather than just paying for a famous name. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos dominate this feed, with most posts lasting between 60 and 180 seconds. You should favor these longer clips over the under-15 second format to capture a larger share of the engagement. Choosing the longer duration provides a well higher reach than the shortest option. Original audio is the standard here, meaning the creator sacrifices easy trend discovery for a consistent brand identity. Captions stay brief at 63 characters to keep the focus on the visual content. Open duet and stitch settings invite other creators to interact with every post. The standout clip lasted 26 seconds and reached 15.3 times the average view count. It earned 34 likes for every comment, a balanced ratio that suggests it sparked active conversation rather than just passive scrolling. Average views over 800k indicate a large established audience. Focus on maintaining high engagement through consistent themes to sustain this level of reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 18 out of 36 videos in this range. No engagement line is provided for this account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because their high follower rank and view averages indicate intentionality despite a low posting frequency. They post less than a quarter of the volume seen by median creators, but they maintain a top-tier reach for the platform. This pace has remained stable for nearly two years. The high consistency coefficient reflects an erratic schedule rather than a clockwork routine. New content most frequently lands on Friday and Saturday, while Wednesday remains the quietest day. Content typically appears around 02:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You can time your tie-in for the weekend windows to align with their infrequent but high-impact uploads.

Audience & Reach

The follower count sits at a 0.6x multiple of the median creator size. This means a single campaign will reach a smaller niche rather than achieving broadcast-scale visibility. The like response falls well below the median rate by more than half. A brand message here faces a harder path to engagement as the audience is less likely to interact with the content. This profile fits the lifestyle category because the modest size and low interaction rate suggest a passive viewership rather than an active community.