Lahtha Group

This account is a small account that ranks 756 out of 1349 tracked creators with its 701.5K followers sitting at 0.6 times the median size. It is growing at a fast pace by gaining 190.7K followers every month despite only being active for 0.3 years. Average views are 1.8M per video, which is above what an account of this follower size would typically predict. The like rate of 4.53% falls below the median of 4.93%. The rest of the report covers deeper engagement metrics and audience demographics.

The audience approves less than average compared to the platform median, ranking 716 of 1349. This indicates lower passive approval for content. The engagement mix shows that saves are the primary way people interact with this content. Saves outpace shares and comments by a wide margin. With 10.5K saves, 6.4K shares, and 755 comments across the library, the data confirms high keeper value. People treat this content as a reference they want to return to rather than a conversation starter or a piece of word-of-mouth news. Brands should prioritize utility over community building here. Reach is inconsistent with a high coefficient of variation. Only five videos reached double the average while none hit the 5x mark. This suggests a volatile reach pattern that is difficult to predict for consistent campaign scaling. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their follower count. A brand deal for an account with 701.5K followers typically falls between $2,000 and $4,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of audience size. This makes direct brand partnerships the most viable way to monetize a consistent presence. The rank of 756 out of 1349 places this creator in a position where they are a value buy rather than a premium name. Because they sit below the median, their quoted rate should be treated as a ceiling for negotiations instead of a fixed salary. A cost per view check of $0.0011 to $0.0022 shows that a high quote would mean a buyer is paying for the brand name rather than actual reach. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos between 60 and 180 seconds dominate this feed. Producing content in this timeframe ensures you hit the same sweet spot as @lahtha.group. Most clips here exceed 90 seconds, making short-form bursts less effective than these mid-length features. The gap between the 30 to 60 second bucket and the top performers is substantial because almost every video stays over a minute long. Original audio appears on every post, choosing a consistent brand identity over the reach of trending sounds. Captions stay short at 62 characters, providing minimal text to let the visuals lead. Open settings for both duet and stitch invite other creators to remix the content. The top clip reached 5.7 million views with a 135 second duration, outperforming normal reach by over three times. With 205 likes for every comment, that video earned passive engagement rather than active debate. Average views of 1.8 million confirm this is an established account with a high floor.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds. This length represents the vast majority of content with 34 out of 38 videos falling in this range.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post above the field median with a high frequency rank and solid consistency. They produce content more often than the average creator to maintain their presence. This pace has been established for several months, making it a reliable habit to plan around. While the gap between posts is regular, the higher variance in timing suggests some occasional fluctuations in the schedule. You can expect new content most often on Monday and Tuesday. The quietest day of the week is Saturday. New uploads typically land around 21:00 UTC. Marketers can count on a dependable drumbeat of posts to support a campaign. Tie-ins are best timed for the start of the week when the volume of fresh content peaks.

Audience & Reach

The follower rank of 756 and a 0.6x median multiple indicate an audience that sits below the typical size for tracked creators. A brand should expect limited breadth from a single campaign on this account rather than broadcast-scale reach. Like rates fall below the median by nearly half a percentage point. This indicates that the engagement per view is weaker than average, meaning a sponsored message may struggle to capture attention compared to standard content. The profile fits the beauty and lifestyle category because the smaller audience size combined with lower like rates suggests a niche reach rather than a broad consumer base.