Louis Tomlinson

This account ranks 754 out of 1349 tracked creators and holds a follower count that is 0.6 times the median size of 1.1 million. It qualifies as a mid-tier name based on its standing relative to other creators. The growth trajectory is fast, with an acquisition of 114.3K followers per month over just 0.5 years. Average views reach 410.5K per video, which is consistent with the expected engagement for an account of this size. The 24.32% like rate is much higher than the median of 4.93%, suggesting a highly engaged audience that interacts frequently with the content. The rest of this report breaks down these engagement metrics and identifies specific content patterns.

This audience approves of content at a much higher rate than the platform average, ranking 4 out of 1349 creators. High save rates of 1.11% compared to share rates of 0.845% and comment rates of 0.326% show a preference for keeping content as a reference. These figures, which correspond to 4.6K saves, 3.5K shares, and 1.3K comments per video, indicate that the audience values long-term utility over immediate discussion. The high save rate compared to other actions suggests a loyal fan base that treats posts as personal archives. Brands can expect high retention but lower active conversation from this group. Reach is somewhat erratic with a consistency coefficient of 1.12. Only 3 videos reached double the average while 1 video hit five times the average. This indicates inconsistent growth patterns across the recent content. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account because of their high engagement and follower base. A brand deal could command between $1,500 and $3,500 per post. This scale comes from direct partnerships where pay scales with audience size. The Creator Fund pays only pennies per thousand views, making it a negligible source of income compared to the value of a dedicated sponsorship. The rank of 754 out of 1349 places this creator in the middle of the pack. Because they sit below the median follower count, their pricing is often a ceiling for negotiation rather than a fixed salary. A buyer can use the $3,500 upper limit as a starting point to negotiate a better deal. The high like rate suggests a very loyal audience, which helps justify a price closer to the top of that range. A cost per view analysis reveals how much a brand pays for reach versus name recognition. At an average of 410.5K views, the cost per view sits between $0.003 and $0.008. This low figure helps a buyer determine if a quote is inflated by the creator's personal fame. These are modelled estimates from public metrics, not disclosed earnings.

The feed leans into the 15 to 30 second range where most content resides. Create videos in this timeframe to match the established rhythm of the account. Shorter clips under 15 seconds drive much higher engagement than longer ones, as the 15-second format captures a reach gap worth roughly triple the average of a 60-second clip. Original audio appears on about half the posts, showing a balanced approach between building a unique brand and using trending sounds for reach. Captions stay brief at 75 characters to keep the focus on the visual. Open duet and stitch settings across most videos invite other creators to interact with the content. The standout video lasted 15 seconds and earned 2.1 million views, which is about 5.1 times the normal reach for this creator. It pulled 481.9K likes against only 3.3K comments, meaning it won through passive watching rather than sparking a debate in the replies. Average views near 410.5K show this account maintains a steady, established presence. Growth here depends on consistent performance within these proven formats rather than hunting for sudden spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as half of the content falls into this range. The average length is 25 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern is a Grind because the creator maintains a steady posting volume near the field median with a consistent presence over several months. This pace has been established for over 130 days, making it a reliable habit rather than a new trend. Although the gap between posts is slightly longer than the average, the high follower rank and strong view counts confirm this is a professional account. The consistency grade suggests some variation in the timing of gaps, but the volume remains stable enough to plan around. New content most often lands on Tuesday and Wednesday, with a peak upload time at 20:00 UTC. Saturday serves as the quietest day for new posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should aim to align your campaign tie-ins with the Tuesday and Wednesday windows.

Audience & Reach

The audience size sits below the median at a 0.6x multiple. This smaller scale means a single campaign will reach a niche group rather than a broad broadcast audience. Like rates are nearly five times higher than the median. Such high engagement suggests that your message will land with much more impact per view compared to average creators. This profile fits the music and entertainment category because of the high engagement relative to the smaller follower count.