Louis Tomlinson

Q: How many followers does @louistomlinson have on TikTok?

@louistomlinson has 702.2K followers on TikTok.

Q: What is @louistomlinson's TikTok engagement rate?

@louistomlinson has an engagement rate of 25.55% based on their recent videos.

Q: How much does @louistomlinson earn on TikTok?

@louistomlinson clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 31 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $5,618 - $10,533 per post.

Q: How many TikTok videos has @louistomlinson posted?

@louistomlinson has posted 57 videos on TikTok.

@louistomlinson

My new album ‘How Did I Get Here?’ is out now! HOW DID WE GET HERE? Tour on sale now.

louist.lnk.to/LT-bio Joined 2025-08-19

702.2K

Followers

Following

10.1M

Total Hearts

Videos

177.2K

Avg Hearts/Video

lifetime average

25.55%

Engagement Rate

0.5y

Account Age

114.3K

Followers/Month

lifetime average

1.6M

Hearts/Month

lifetime average

9.3

Videos/Month

lifetime average

We also record @louistomlinson's follower count over time. See the @louistomlinson TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Louis Tomlinson (@louistomlinson) is a verified music TikTok account with 702.2K followers and 57 videos. That ranks 754 of the 1,349 accounts with a TKMetrics report by followers, 0.6x the median account. Since it was created 0.5 years ago it has averaged 114.3K new followers a month.

Account Classification

Account Size	Mid-Tier (100K+)
Account Created	2025-08-19
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	176K:1

Data Summary

Videos Analyzed	31
Avg Plays per Video	430,875
Avg Likes per Video	104,975
Engagement Rate	25.55%

Engagement Analysis

Based on 28 of 31 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 28 videos we analysed got an average of 430.9K plays and 24.4% of viewers liked them, 5.4x the 4.5% median like rate of the creators we track. Saves (1.11% of views) outnumber shares (0.87%); comments are 0.32%.

430.9K

Avg Plays/Video

105.0K

Avg Likes/Video

1.4K

Avg Comments/Video

3.7K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 31 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 28 that aren't pinned.

591.1K

Median plays, top 10 videos

156.4K

Median likes, top 10 videos

1.3M

75th percentile plays

2.1M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

12,726,600

Total Plays

3,095,300

Total Likes

41,542

Total Comments

107,586

Total Shares

141,276

Total Saves

Engagement Ratios

@louistomlinson turns 24.4% of views into likes, 1.11% into saves and 0.87% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 466 Mid-Tier accounts with a TKMetrics report (median 3.3%, middle half 2.2% to 5.14%).

Top quarter

24.36%

Likes / Views

0.32%

Comments / Views

0.87%

Shares / Views

1.11%

Saves / Views

This shows that viewers are far more likely to double tap than they are to comment or share.

Viral Hit Rate

10.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 50% of the creators we track. The 5x figure is the same measure at five times the norm.

10.7%

2x Avg (3 of 28)

0.0%

5x Avg (0 of 28)

Measured against the average of the 28 videos that aren't pinned.

Consistency Score

@louistomlinson's view count swings by a CV of 1.12, steadier than 84% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.12

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 430.9K views/video, leaving out 3 pinned videos, and about 9.3 videos a month (its lifetime average: videos posted over account age)

No qualifying videos

Creators report Creator Rewards paying about $0.40 to $1.00 per 1,000 qualified views (TikTok publishes no rate), and only on videos over 1 minute. None of the 31 videos we analysed runs that long, so the program pays nothing for them.

Sponsorship Value (Est. Per Post)

Based on 702.2K followers

$5,618 – $10,533

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 31 videos

3 of the 28 videos that aren't pinned (10.7%) passed twice the average plays and 0 passed five times it. Plays are mixed from one video to the next (consistency grade C). 7 of 31 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

25s

Average Duration

<15s

15-30s

30-60s

The account favors videos between 15 and 30 seconds as half of the content falls into this range. The average length is 25 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

48.4%

15 of 31

Posting Patterns & Optimal Timing

Based on 31 videos

The videos we analysed went up most often on Wednesday and Tuesday and most around 20:00 and 21:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 31 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday

Tuesday

Friday

Monday

Thursday

Saturday

Sunday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most frequently on Tuesday and Wednesday with a peak at 20:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#newmusic (16) #ontour (4) #behindthesong (2) #1 (1) #louistomlinson (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

link (10) bio (9) now (8) did (7)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

7 unique sounds

original sound - Louis Tomlinson 15x

Imposter - Louis Tomlinson 7x

Lemonade - Louis Tomlinson 4x

Palaces - Louis Tomlinson 2x

Jump The Gun - Louis Tomlinson 1x

Lucid - Louis Tomlinson 1x

Beep (short) - Official Sound Studio 1x

What the numbers say

Strengths

+ Like rate 24.4%, 5.4x the 4.5% median like rate of the creators we track
+ Fans save videos (1.11% of views) 1.3x as often as they share them
+ Verified account

Watch-outs

~ None of the 31 videos runs over a minute, the minimum for Creator Rewards

Questions about @louistomlinson

How many followers does @louistomlinson have on TikTok?

@louistomlinson has 702.2K followers on TikTok.

What is @louistomlinson's TikTok engagement rate?

@louistomlinson has an engagement rate of 25.55% based on their recent videos.

How much does @louistomlinson earn on TikTok?

@louistomlinson clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 31 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $5,618 - $10,533 per post.

How many TikTok videos has @louistomlinson posted?

@louistomlinson has posted 57 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @louistomlinson's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 31 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @louistomlinson TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/louistomlinson-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Louis Tomlinson