Rikki Wild

This creator ranks 1095 out of 1349 tracked accounts and holds a follower count that is 0.1 times the median size of the creators we track. This makes the account a small account in terms of its total following relative to the broader landscape. Growth is slow for an account that has been active for 4.8 years, as it gains only 2.3K followers per month. The average view count of 2.2M per video sits well above what you would expect from a creator with this follower size. Furthermore, the 5.21% like rate clears the 4.93% median to indicate strong engagement from those who see the content. The rest of this report covers more granular data on audience interaction and content consistency.

This audience approves content at a higher rate than the platform average, ranking 642 out of 1349. The data indicates high intent to return and advocate for the content. Saves represent the most frequent action at 0.27%, followed by shares at 0.23%. These two behaviors well outperform the 0.016% comment rate. With 359 comments, 5.1K shares, and 6.0K saves across the catalog, the audience prioritizes keeping and spreading content over public discussion. Brands should focus on high-value utility that prompts saving rather than just community interaction. Reach is inconsistent due to a high coefficient of variation of 3.61. Only three videos hit the 2x average while two reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary income stream for this creator. A follower count of 134.3K suggests a potential brand deal range between $500 and $1,500 per post. Creator Fund payouts are much lower because they pay pennies per thousand views regardless of how many followers a person has. Brand deals scale with the size of the audience while the Creator Fund only rewards raw volume. The rank of 1095 out of 1349 places this creator below the median and makes them a value buy for advertisers. A high rank would command a premium price, but this position means the $1,500 cap is a ceiling to negotiate under rather than a fixed salary. The higher than average like rate suggests they have an engaged audience that justifies a firm offer near the top of their bracket. A cost per view check helps determine if a brand is paying for reach or for a specific name. With 2.2M average views, a $1,500 quote results in a cost per view of roughly $0.0007. This low figure indicates that the creator provides large reach at an affordable rate. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed, with nearly 60% of posts landing under 15 seconds. The average duration sits at 13 seconds, so prioritize fast-paced content to match the established rhythm. Original sound usage reaches 94.7%, a choice that prioritizes a unique brand identity over the reach of trending tracks. Short captions of roughly 45 characters keep the focus on the visuals. Open duet and stitch settings invite other creators to interact with every post. The top video clocked in at just 5 seconds and pulled 16.6 times the normal reach. It earned a high ratio of 552 likes for every comment, showing that fast clips drive passive engagement rather than deep discussion. Average views of 2.2 million indicate a large, established audience. Focus on these rapid formats to maintain steady volume with a large existing following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they make up more than half of the content. The average length is 13 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator posts well below the field median but maintains a top-tier rank for average views and follower count. The pace has remained consistent over several years, though the high consistency coefficient indicates that specific posting dates are unpredictable within those weeks. New content typically lands on Monday or Thursday, while Saturday remains the quiet day of the week. Most uploads occur around 04:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat for campaign planning. Because the pace is established over many years, you can rely on these specific days as the primary windows for new content.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator as indicated by the follower rank. This low multiplier means a single campaign will reach a niche group rather than achieving broadcast-scale visibility. A like response above the median suggests that viewers engage with content more frequently than average. A brand can expect its message to land with higher engagement per view compared to typical benchmarks. The account fits the beauty and lifestyle category because the high engagement rate offsets the smaller follower count for targeted niche campaigns.