leelajournals
creativity gives me sanity stationery designer & artist ✨shop link below✨
130.6K
Followers
218
Following
4.8M
Total Hearts
322
Videos
14.9K
Avg Hearts/Video
7.63%
Engagement Rate
5.1y
Account Age
2.1K
Followers/Month
78.7K
Hearts/Month
5.3
Videos/Month
Account Overview
What This Report Covers
This account ranks 1101 out of 1349 tracked creators and holds 130.6K followers, which is less than 0.1 times the median follower count of 1.1M. It is a small account. Growth is slow for an account that has been active for 5.1 years given the gain of 2.1K followers per month. The average view count of 115.4K per video is high for this follower size. This reach outperforms expectations because the 7.36% like rate exceeds the median of 4.93%. The rest of this report covers deeper engagement metrics and content performance trends.
Account Classification
| Account Size | Mid-Tier (100K+) |
| Account Age | 2021-01-23 |
| Verification | No |
| Language | EN |
| Follower Ratio | 599:1 |
Data Summary
| Videos Analyzed | 37 |
| Avg Plays per Video | 115,366 |
| Avg Likes per Video | 8,494 |
| Engagement Rate | 7.63% |
Engagement Analysis
Based on 37 videos
This audience approves content at a rate well above the platform median. The high engagement rank of 463 out of 1349 confirms strong viewer sentiment. Saves represent the most frequent action among viewers, followed by shares and comments. These actions translate to 1,000 saves, 247 shares, and 66 comments per video. High save rates compared to low comment counts indicate a community that treats content as a reference tool rather than a conversation hub. Brands can expect high retention of the message but should not expect active dialogue in the comments. The reach shows some volatility with a consistency score of 2.95. While only 3 videos reached double the average and 2 reached five times the average, the numbers suggest an inconsistent growth pattern. This audience is an active one.
115.4K
Avg Plays/Video
8.5K
Avg Likes/Video
66
Avg Comments/Video
247
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
147.6K
Median Plays
9.8K
Median Likes
516.0K
75th Percentile
1.9M
Top Video
67.43
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
4,268,540
Total Plays
314,277
Total Likes
2,460
Total Comments
9,152
Total Shares
38,081
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
7.36%
Likes / Views
0.06%
Comments / Views
0.21%
Shares / Views
0.89%
Saves / Views
Likes are much higher than the other metrics at 7.36%. This shows that viewers prefer to react with a like rather than comment, share, or save the content.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
8.10%
2x Avg (3 of 37)
0%
5x Avg (2 of 37)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 2.95
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals provide the primary income stream for this creator. A follower count of 130.6K suggests a target brand fee between $2,500 and $4,000 per post. This revenue stems from direct partnerships rather than the Creator Fund. The fund pays only pennies per thousand views, whereas sponsorship fees scale with the size of the audience. The rank of 1101 out of 1349 places this creator in a position where they are viewed as a value buy. They do not command the premium pricing of top-ranked accounts that can decline briefs based on fame alone. The $2,500 to $4,000 range serves as a ceiling for negotiations rather than a fixed salary. High engagement rates suggest they sit toward the higher end of this specific bracket. A cost per view check helps determine if a quote pays for reach or for the name. Dividing the top end of the sponsorship band by 115.4K average views results in roughly $0.03 per view. This figure allows buyers to test if a high quote is justified by actual impressions. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 115.4K views/video
$12 – $24
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 130.6K followers (Mid-Tier (100K+))
$1,045 – $1,959
Industry rate for mid-tier (100k+) creators
Content Strategy Analysis
Based on 37 videos
The sweet spot for this account is the 30 to 60 second window where most clips reside. Content under 15 seconds performs poorly compared to these mid-length videos, which garner a much higher engagement rate per view. This suggests you should favor steady pacing over rapid cuts. Original audio appears on nearly half of the posts, showing a willingness to trade some potential reach for a distinct brand identity. Long captions averaging over 500 characters provide deep context for each post. Open duet and stitch settings across most videos invite other creators to interact with the content. The standout clip lasted 49 seconds and earned roughly 16.5 times the normal reach of this account. It pulled in a high ratio of likes to comments, meaning it won through passive watching rather than sparking active debate. Average views stay around 115k, marking this as a consistent community-focused account. You should aim for steady growth within this established audience.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
30s
Average Duration
The account favors videos between 30 and 60 seconds with 15 occurrences. This category contains more videos than any other duration listed.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 37 videos
Sparse high-production is the cadence for this creator because her low posting frequency pairs with a top-tier average view count and a large follower base. She produces content far below the median rate, but her reach remains high despite the gaps between posts. This pace has been established over nearly two years of activity. Because the consistency grade is low and the variation in gap lengths is high, she does not follow a predictable posting schedule. New content most often lands on Tuesday or Friday around 22:00 UTC. Wednesday serves as her quietest day for new uploads. Marketers should expect sporadic drops rather than a dependable drumbeat of posts when planning a campaign.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 0.4 |
| Avg Gap Between Posts | 442.8h |
| Data Range | 664 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most often on Friday and Tuesday with a peak at 22:00 UTC. The posting frequency is low, averaging about 0.4 per week.
Top Videos
Top 10 by play count
3.6M
Combined Plays (Top 5)
269.2K
Combined Likes (Top 5)
722.4K
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @leelajournals's profile page
designing the lily of the valley spellbook 🎀✨ this one was fun & now available for purchase :) #drawing #procreate #stationery #artist
Posted Jan 24, 2025
516.0K
Views
87.7K
Likes
398
Comments
2.0K
Shares
13.9K
Saves
meet aurora, repunzel, & tiana :) my tulip spellbook collection 🌷 everything is officially live!!!! which one is your favorite? collection details: 🌷all designs come in 160gsm & tomoe river paper! 🌷160g sizes: B5, A5, TN 🌷 trp sizes: A5 & B6 🌷 dotted, grid, & lined availability will show up under
Posted Sep 20, 2025
180.8K
Views
15.7K
Likes
193
Comments
1.0K
Shares
3.5K
Saves
DOT GRID NOTEBOOK REVEAL! everything is available FINALLY!! i put my heart & soul into these. so much research. so many changes. so much paying attention - down to the minutiae details. this collection is inspired by coquette, cozy, romantic, feminine, romantic themes. i wanted to release something
Posted Apr 17, 2024
115.5K
Views
5.8K
Likes
97
Comments
423
Shares
1.8K
Saves
my best attempt at giving you guys a tutorial on how to use washi tape on your nails. i’m not promising safety, but i’m also not recommending you try anything at home. i’m a ✨professional crafter✨ okay!! also the person who just said “NO” LOL. i wasn’t aware i asked a yes or no question. but if we’
1.9M
Views
138.5K
Likes
120
Comments
3.7K
Shares
10.2K
Saves
i don’t know if i’ve made it but i know for sure i haven’t given up yet 🌷 there’s nothing glamorous about running your own business. it’s hard & draining. & you’re gonna wanna quit like every 5 seconds. but it’s possible. walking through & being present with every single one of your fears is the way
835.6K
Views
19.2K
Likes
180
Comments
432
Shares
1.7K
Saves
why did no one tell me earlier i can use washi tape on my nails 😭 and i stg my washi tapes & designs are literally perfect for this tehehe i cannot wait to see to explore this new acquired knowledge #nails #washitape #washi #stationery #gelx
179.7K
Views
8.1K
Likes
22
Comments
401
Shares
877
Saves
we’re almost there bbys… just 2 more days!! we’re on track for friday the 19th release day. & fyi, we have TRP notebooks & im absolutely delightfully obsessed w them 🧚✨ #productlaunch #smallbusiness #releaseday #notebooks #stationery
84.5K
Views
2.8K
Likes
30
Comments
36
Shares
202
Saves
the lace detailing makes me so happy every single time i journal 🥹 should i post my journal ecosystem? i’m getting back into journaling regularly. it’s so hard making time for it running a small business but i can’t take it anymore. my itch to create is too big. time has to be made 💔 #journaling #st
83.0K
Views
11.5K
Likes
82
Comments
283
Shares
1.9K
Saves
2 more top videos for @leelajournals
Full video-by-video breakdown with views, likes, comments, shares and saves.
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Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The follower count sits at a 0.1x multiple of the median creator, which identifies this as a niche community rather than a broadcast-scale account. A brand can expect high relevance within a specific subculture instead of wide reach across a general audience. Engagement levels exceed the median like rate by more than two percentage points. This indicates that the content generates a stronger engagement signal per viewer than average, making for a highly effective placement for a targeted message. The profile fits the beauty and lifestyle category because the high like response suggests an audience that engages deeply with aesthetic content despite the smaller follower count.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 130,600
- + Consistent growth at 2.1K followers/month
- + Active posting schedule (0.4 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @leelajournals reveals a mid-tier (100k+) TikTok presence with 130,600 followers. The account demonstrates an engagement rate of 7.63%, averaging 115.4K plays per video across 37 analyzed videos. Key strengths include 4.8M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @leelajournals's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 37 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026