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This account is a small creator ranked 1314 out of 1349 tracked creators with a follower count that is 0.01 times the median. Growth is slow as it has gained only 534 followers per month over its 2.2 year lifespan. While average views reach 551.8K, the like rate of 2.21% falls below the 4.93% median. The rest of this report details specific engagement trends and content performance.

This audience approves less than the average viewer because the like rate of 2.21% sits below the 4.93% median. Data shows that saves represent the strongest intent to return for this audience at 0.118%. Shares follow as a secondary form of word-of-mouth at 0.066% while comments occur at 0.007%. These figures correspond to 649 saves, 365 shares, and 38 comments per video. The audience prioritizes saving content for later use over active conversation or public approval. Brands should focus on high-value utility that justifies a save rather than trying to spark a dialogue. Reach is erratic with a consistency coefficient of 1.99. Only 16.2% of the 37 videos hit the 2x mark and only 3 reached the 5x threshold. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high engagement relative to follower count. While the Creator Fund pays pennies per thousand views, sponsorship rates scale with total followers and can reach a range of $100 to $300 per post for an account with 13.8K followers. This discrepancy makes brand deals far more lucrative than platform payouts for creators who consistently generate high volume. A rank of 1314 out of 1349 identifies this creator as a value buy rather than a premium authority. Because they sit below the median, their quoted rate should be viewed as a ceiling to bargain under instead of a fixed salary. A cost per view calculation of $0.0005 suggests that most of the paid fee goes toward the reach generated by 551.8K average views. This low cost per view confirms that buyers are paying for large exposure rather than an elite name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed, as most posts land under 15 seconds. Focus on this shorter duration to mirror the core style of the account. This format captures the largest share of content and maintains a consistent pace for viewers. Original audio appears in over 90% of videos, showing a preference for a unique brand identity over the reach of trending sounds. Captions stay concise at roughly 77 characters to provide brief context without distracting from the visual. Opening both duet and stitch options on nearly all posts invites other creators to interact with the content. The standout video lasted 15 seconds and pulled 3.4 million views, about 6.2 times the usual reach. It earned 98.2K likes against 1.2K comments, a ratio that favors passive engagement over active discussion. Average views near 551.8K indicate a consistent audience base rather than an emerging niche. Your strategy should focus on maintaining this steady volume through short clips and original audio.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds. This category contains the majority of the content and has an average length of 12 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post nearly double the field median with a high frequency rank. This steady output provides a reliable stream of content for brand integration despite a recent 73 day history at this pace. While the volume is consistent, the wide gap variance indicates an irregular posting rhythm rather than a clockwork schedule. You can expect new content to land most frequently on Wednesday and Thursday. The quietest day for uploads is Saturday. Most posts appear around 00:00 UTC. Marketers can plan around this high-frequency output but should anticipate sporadic timing within the week. New content is most likely to surface during the mid-week windows to coordinate a campaign tie-in.

Audience & Reach

The audience size sits well below the median creator with a 0.0x multiple. This suggests that while individual videos may see high views, the core community is small and cannot provide broadcast-scale reach for a campaign. Like response falls less than half of the median rate. A lower engagement ratio means a brand message will struggle to gain traction among the viewers who see the content. The account fits the beauty category because the low like response combined with a small follower base indicates a niche interest rather than broad appeal.