Monique Haugstad✨

Monique Haugstad✨

@m0nikumi

Jeg spiser mat... kanskje litt for mye🍔 💌 [email protected] 📍Oslo

Joined 2023-03-08

7.7K

Followers

150

Following

2.4M

Total Hearts

266

Videos

9.0K

Avg Hearts/Video

11.9%

Engagement Rate

3.0y

Account Age

217

Followers/Month

67.5K

Hearts/Month

7.5

Videos/Month

Account Overview

What This Report Covers

This account ranks 1333 out of 1349 tracked creators and holds a follower count that is less than one tenth of the median size. It is a small account. Growth is slow, with only 217 new followers added each month over its three year lifespan. The average view count of 739.5K per video is much higher than what the current follower count would predict. This reach is bolstered by an 8.79% like rate that clears the 4.93% median. The rest of this report explores specific engagement patterns and content performance.

Account Classification

Account Size Nano (1K+)
Account Age 2023-03-08
Verification No
Language NB
Follower Ratio 51.4:1

Data Summary

Videos Analyzed 34
Avg Plays per Video 739,533
Avg Likes per Video 65,032
Engagement Rate 11.9%

Engagement Analysis

Based on 34 videos

This audience approves content at a much higher rate than the average user, ranking 359 out of 1349 creators. High engagement numbers are driven primarily by word-of-mouth spread through shares. This behavior ranks highest among the active metrics, with 21.9K shares and 4.3K saves providing high evidence of value. While people do save content for later reference, they rarely comment or download files to their devices. The heavy lean toward sharing indicates a community that acts as an advocate for the content. Brands can expect organic reach through peer recommendation rather than direct conversation. Reach is inconsistent and sporadic. Only 2 videos reached double the average view count while 2 hit five times the average. A high consistency coefficient of 3.85 confirms that views fluctuate wildly between posts. This audience is an active one.

739.5K

Avg Plays/Video

65.0K

Avg Likes/Video

1.0K

Avg Comments/Video

21.9K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

206.6K

Median Plays

3.4K

Median Likes

219.7K

75th Percentile

14.3M

Top Video

11406.9

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

25,144,109

Total Plays

2,211,098

Total Likes

35,296

Total Comments

744,585

Total Shares

144,642

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Average for Nano

8.79%

Likes / Views

0.14%

Comments / Views

2.96%

Shares / Views

0.57%

Saves / Views

The like rate of 8.79% is much higher than the other actions. This shows that viewers are more likely to like content than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

5.90%

2x Avg (2 of 34)

0%

5x Avg (2 of 34)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 3.85

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship revenue represents the primary income stream for this creator. Based on a follower count of 7.7K, expected sponsorship fees fall between $50 and $150 per post. This figure is much more lucrative than Creator Fund payouts. While the fund pays pennies per thousand views, brand deals scale with audience size to provide higher margins. The low rank of 1333 out of 1349 means this creator is a value buy for advertisers. Because they sit well below the median rank, their quoted rates should be treated as a ceiling rather than a fixed salary. A buyer can use the $50 to $150 range as a starting point for negotiations. High engagement helps them stay toward the top of that specific bracket despite a smaller following. A cost per view check reveals if a quote pays for reach or for the name. Dividing the upper sponsorship band by 739.5K average views results in a cost of $0.0002 per view. This low figure suggests most of the paid value comes from their specific persona rather than raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 739.5K views/video

$111 – $222

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 7.7K followers (Nano (1K+))

N/A

Industry rate for nano (1k+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 34 videos

The content leans into the sub-30 second range where most clips land. Focus on videos under 15 seconds to mirror the highest volume of posts and replicate the engagement seen in the top performer. This shorter format provides a more consistent path to reach than the longer segments. Original audio appears on nearly half of the feed, showing a preference for unique sounds over guaranteed trend riding. Longer captions around 162 characters provide context while duet and stitch settings remain open to invite other creators to interact with the content. The top post lasted 19 seconds and reached 14.3 million views, outperforming typical reach by nearly twentyfold. Its high like-to-comment ratio shows it earned passive engagement rather than active debate. Average views of over 700k suggest a steady audience rather than a small niche. Use the shorter format to maintain this consistent view floor.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

17s

Average Duration

<15s
16
15-30s
13
30-60s
5

The account favors videos under 15 seconds with 16 videos in this range. This category represents the most frequent length among the 34 recent posts.

Original Sound Usage

Percentage of videos using the creator's own audio

47.10%
16 of 34

Posting Patterns & Optimal Timing

Based on 34 videos

This creator follows a Grind pattern because they post nearly double the field median with a high frequency rank. While their total follower count is modest, the volume of content provides a reliable stream for brand planning. This posting pace has been established over the last two months. The gap between posts is much shorter than the average, though the high consistency coefficient indicates an erratic rhythm rather than clockwork timing. New content typically lands on Tuesday and Saturday. Friday serves as the quiet day in their cycle. Most uploads occur around 18:00 UTC. You can expect a steady drumbeat of posts to support a campaign. Your tie-in should target the Tuesday or Saturday windows for the best chance of hitting a fresh post.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 3.5
Avg Gap Between Posts 49.7h
Data Range 68 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Tuesday
8
Saturday
6
Monday
5
Wednesday
5
Thursday
4
Sunday
4
Friday
2

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts about 3.5 times per week with the highest activity on Tuesday and Saturday. The busiest hour is 18:00 UTC while Friday is the quietest day.

Top Videos

Top 10 by play count

23.9M

Combined Plays (Top 5)

2.2M

Combined Likes (Top 5)

4.8M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @m0nikumi's profile page

Prøvde forklare oppskriften så nøyaktig som jeg kunne. 💗💗 Håper den var enkel å følge! ✨ #oppskrift #pannacotta #dessert #easy #sweet

Posted Jan 23, 2026

14.3M

Views

1.5M

Likes

25.5K

Comments

485.0K

Shares

101.9K

Saves

Jeg fikk en del kommentarer på at den forrige videoen var litt vanskelig å følge. Jeg har prøvd å forklare det litt tydeligere for dere her så det kanskje blir litt lettere. 💗 #oppskrift #granola #healthy #breakfast #norsk

Posted Jan 25, 2026

9.0M

Views

688.1K

Likes

9.0K

Comments

250.8K

Shares

41.2K

Saves

@Zara Larsson om jeg ikke får treningsplanen din tørner det for meg. 🙂‍↔️ #zaralarsson #tour #midnightsun #lushlife #symphony

Posted Nov 24, 2025

37.4K

Views

327

Likes

13

Comments

29

Shares

8

Saves

Jan 29, 2026

LØP til HM, den nye trenings kolleksjonen dems er så fin!! 🫦 #trening #workout #inspo #clothes #pilates

219.7K

Views

407

Likes

8

Comments

12

Shares

37

Saves

⏲ 9s ▶ 540p ♪ Original sound Long way 2 go 2006 – 2000s90sMusicLover 576×1024
Jan 24, 2026

#fest #oslo #norge #party #fylla

214.7K

Views

4.8K

Likes

172

Comments

2.2K

Shares

112

Saves

♪ Midnight Sun – Zara Larsson
Jan 28, 2026

Alle gode ting er 3! Om dere fortsatt sliter med å forstå fremgangsmåte tror jeg faktisk det er dere som er problemet her, ikke jeg #oppskrift #middag #enkel #norsk #norge

208.9K

Views

2.3K

Likes

165

Comments

1.3K

Shares

245

Saves

⏲ 24s ▶ 540p ♪ L.Boccherini, Minuet from String Quartet No.5 in F major – AllMusicGallery 576×1024
Jan 28, 2026

Svarer @🪼 Recipe for the best granola you will ever have. 🥜 250g oats 50g hazelnuts 50g almonds A little bit of pumpkin seeds 50g honey 2tbs brown sugar 1dl apple juice Heat up the honey, sugar and apple juice until the sugar is dissolved. Pour over the oat & nut mixture. Cook in the oven

204.3K

Views

527

Likes

3

Comments

19

Shares

124

Saves

⏲ 11s ▶ 540p ♪ Original sound The Sweet Escape by Gwen Stefani ft. Akon – ☆ Audios ☆ 576×1024
Jan 31, 2026

Hey- #inspo #norsk #norge #ootd

148.8K

Views

612

Likes

12

Comments

30

Shares

37

Saves

⏲ 14s ▶ 540p ♪ Original sound originalljud – agnes 576×1024

3 more top videos for @m0nikumi

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

jeg (18) og (17) er (12) du (12) ikke (10)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

33 unique sounds
Midnight Sun - Zara Larsson 2x
original sound - jae - jae 1x
SOINLOVEWITHUUUUU!!!!! - 9th Wonder 1x
originalljud - agnes 1x
Long way 2 go 2006 - 2000s90sMusicLover 1x
The Sweet Escape by Gwen Stefani ft. Akon - ☆ Audios ☆ 1x
L.Boccherini, Minuet from String Quartet No.5 in F major - AllMusicGallery 1x
Beethoven Moonlight Sonata-High Sound Quality - Amemiya 1x
Carefree Days - Peaceful Reveries 1x
original sound - foreignboiboki 1x

Key Insights & Takeaways

Audience & Reach

The audience size sits at a 0.0x multiple of the median creator with a rank of 1333 out of 1349. This indicates an account that lacks broadcast-scale reach despite high view counts on individual pieces of content. High engagement shows a like response nearly double the median rate of 4.93%. A brand message will land with more weight per viewer than the average creator in this category. This audience fits the beauty and personal care sector because the high like ratio suggests an engaged niche following despite the smaller follower count.

Key Takeaways

Reach. Ranking 1333 of 1349 with a following far below the median, this account has a small footprint. Engagement. The 8.79% like-rate is well above the 4.93% median, showing strong audience interaction relative to follower size. Hit-rate. Only 5.9% of videos beat double the average, indicating very few posts break out beyond standard performance.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 7,712
  • + Consistent growth at 217 followers/month
  • + Active posting schedule (3.5 videos/week)

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @m0nikumi reveals a nano (1k+) TikTok presence with 7,712 followers. The account demonstrates an engagement rate of 11.9%, averaging 739.5K plays per video across 34 analyzed videos. Key strengths include 2.4M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Want TikTok Data for Your Research?

Search hashtags, look up profiles, and export TikTok data to CSV for analysis.

Start Searching

About This Analysis: This analysis is based on a snapshot of @m0nikumi's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 34 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026