It’s Just Tam

It’s Just Tam

@its_tams_way

πŸ’Ž The One and Only πŸ’Ž Beauty | Travel Muse | Lifestyle πŸ’Œ πŸ’‹

Joined 2018-10-09

8.0K

Followers

2.7K

Following

1.3M

Total Hearts

145

Videos

9.0K

Avg Hearts/Video

lifetime average

7.61%

Engagement Rate

7.4y

Account Age

91

Followers/Month

lifetime average

14.7K

Hearts/Month

lifetime average

1.6

Videos/Month

lifetime average

We also record @its_tams_way's follower count over time. See the @its_tams_way TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

It’s Just Tam (@its_tams_way) is a beauty TikTok account with 8.0K followers and 145 videos. That ranks 1,332 of the 1,349 accounts with a TKMetrics report by followers. Since it was created 7.4 years ago it has averaged 91 new followers a month.

Account Classification

Account Size Nano (1K+)
Account Created 2018-10-09
Verification No
Profile language (app setting) EN
Follower Ratio 3.0:1

Data Summary

Videos Analyzed 37
Avg Plays per Video 1,130
Avg Likes per Video 76
Engagement Rate 7.61%

Engagement Analysis

Based on 34 of 37 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 34 videos we analysed got an average of 1.1K plays and 6.7% of viewers liked them, 1.5x the 4.5% median like rate of the creators we track. Saves (0.33% of views) and shares (0.31%) are about level; comments are 0.57%.

1.1K

Avg Plays/Video

76

Avg Likes/Video

6

Avg Comments/Video

3

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 37 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 34 that aren't pinned.

3.2K

Median plays, top 10 videos

135

Median likes, top 10 videos

2.1M

75th percentile plays

9.5M

Top Video

10.59

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

15,038,433

Total Plays

874,388

Total Likes

65,975

Total Comments

226,029

Total Shares

40,030

Total Saves

Engagement Ratios

@its_tams_way turns 6.7% of views into likes, 0.33% into saves and 0.31% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 24 Nano-tier accounts with a TKMetrics report (median 7.05%, middle half 4.39% to 8.84%).

Above the median

6.73%

Likes / Views

0.57%

Comments / Views

0.31%

Shares / Views

0.33%

Saves / Views

This shows that viewers primarily engage with the content by liking rather than by interacting through other methods.

Viral Hit Rate

8.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 37% of the creators we track. The 5x figure is the same measure at five times the norm.

8.8%

2x Avg (3 of 34)

0.0%

5x Avg (0 of 34)

Measured against the average of the 34 videos that aren't pinned.

Consistency Score

@its_tams_way's view count swings by a CV of 4.10, steadier than 9% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 4.10

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 1.1K views/video, leaving out 3 pinned videos, and about 1.6 videos a month (its lifetime average: videos posted over account age)

Not eligible yet

Creator Rewards needs 10,000+ followers and 100,000+ views in the last 30 days. This report has 8.0K followers and about 1.8K views a month, so the program pays nothing yet.

Sponsorship Value (Est. Per Post)

Based on 8.0K followers

No estimate

We give no brand-deal estimate under 10,000 followers. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 37 videos

3 of the 34 videos that aren't pinned (8.8%) passed twice the average plays and 0 passed five times it. Plays are uneven from one video to the next (consistency grade D). 24 of 37 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

15s

Average Duration

<15s
24
15-30s
8
30-60s
5

The account favors videos under 15 seconds with 24 out of 37 videos in this range. The average length is 15s.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

64.9%
24 of 37

Posting Patterns & Optimal Timing

Based on 37 videos

The videos we analysed went up most often on Sunday and Tuesday and most around 15:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 37 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Sunday
8
Tuesday
7
Friday
6
Thursday
5
Monday
5
Saturday
4
Wednesday
2

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most frequently on Sunday and Tuesday at 15:00 UTC.

Top Videos

Top 10 by play count

15.4K

Combined Plays (Top 5, not pinned)

843

Combined Likes (Top 5)

3.1K

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @its_tams_way's profile page

anwser with a meme!! #reactionvideo #adulting #familythings #relateable #whowantstobeamillionaire

Posted Jan 29, 2026

9.5M

Views

714.1K

Likes

44.6K

Comments

204.1K

Shares

34.7K

Saves

Which 2 are you picking???? #question #questions #fyp #funnyy #reaction #whowantstobeamillionaire #reactionvideo #viralvideos #ineedanswers #adulting #money #flights

Posted Mar 16, 2025

3.4M

Views

70.4K

Likes

11.7K

Comments

18.6K

Shares

2.7K

Saves

Lets test your morality! #whowantstobeamillionaire #fyp #question #morality #funny #reaction #reactionvideo #viralvideo #ineedanswers #whatwouldyoudo

Posted Aug 23, 2024

2.1M

Views

87.3K

Likes

9.5K

Comments

3.2K

Shares

2.5K

Saves

Jan 26, 2026

I think a need at least a year to see this place properly!!! #dubai #habibicometodubai #traveltiktok #holidayvibes #dubaiπŸ‡¦πŸ‡ͺ

5.0K

Views

424

Likes

11

Comments

64

Shares

19

Saves

⏲ 6s ▶ 540p ♪ original sound – PieterJohnsen 576×1024
Nov 29, 2025

The forest has a lot of power? Huh! #fyp #michaeljackson #dontstoptillyougetenough #kingofpop #hitsong

4.2K

Views

172

Likes

43

Comments

6

Shares

8

Saves

⏲ 14s ▶ 540p ♪ original sound – β™› α΄›π»πΈπŒJπ’žπ’ͺ𝒩ᴛ𝐸𝒩ᴛ β™› 576×1024
Nov 23, 2025

#chic #fashion #fyp #viral #foryouu

2.3K

Views

98

Likes

0

Comments

1

Shares

21

Saves

♪ CHANEL – Tyla
Dec 07, 2025

I had to get a couple of this Tattoo lip liner from @essence.cosmetics colour: Make me Mauve #makeupproducts #makeupreview #lipliners #makeuptutorials #musthaves

2.1K

Views

78

Likes

9

Comments

5

Shares

14

Saves

⏲ 51s ▶ 540p ♪ Popular - Instrumental – The Weeknd & Madonna 576×1024
Jan 30, 2026

One of us has to be the princess bro! #princesstreatment #healthyrelationship #relatble #fyp #feelingpretty

1.8K

Views

71

Likes

1

Comments

3

Shares

0

Saves

⏲ 4s ▶ 540p ♪ Original sound cinnamon girl lana del rey – darlana β™ͺβ€§β‚ŠΛš 576×1024

2 more top videos for @its_tams_way

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

cosmetics (4) princess (3) liquid (3) eyeliner (3) paris (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

34 unique sounds
original sound - O T I S πŸΎπŸ‘… 4x
original sound - wholelotofphillips 1x
cinnamon girl lana del rey - darlana β™ͺβ€§β‚ŠΛš 1x
original sound - PieterJohnsen 1x
The Night Forgives, But Never Forgets - Smoke & Sonata 1x
syrup by solomon - siah β™‘ 1x
original sound - johsway 1x
original sound - π™Žπ™₯π™žπ™§π™šπ™›π™­βœ° 1x
Mas, Que Nada / Oba, LΓ‘ Vem Ela - Syon Trio 1x
original sound - http.jxson 1x

What the numbers say

Strengths

  • + Like rate 6.7%, 1.5x the 4.5% median like rate of the creators we track

Watch-outs

  • ~ Uneven plays from video to video (grade D)
  • ~ None of the 37 videos runs over a minute, the minimum for Creator Rewards

Questions about @its_tams_way

How many followers does @its_tams_way have on TikTok?

@its_tams_way has 8.0K followers on TikTok.

What is @its_tams_way's TikTok engagement rate?

@its_tams_way has an engagement rate of 7.61% based on their recent videos.

How much does @its_tams_way earn on TikTok?

At these numbers @its_tams_way is below the Creator Rewards entry bar (10,000 followers and 100,000 views in 30 days), so the program pays nothing.

How many TikTok videos has @its_tams_way posted?

@its_tams_way has posted 145 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @its_tams_way's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 37 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @its_tams_way TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/its_tams_way-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.