Glamour
For women reshaping the world. Beauty. Fashion. Wellness. Celebrity. Culture.
891.5K
Followers
58
Following
97.9M
Total Hearts
2.5K
Videos
38.6K
Avg Hearts/Video
lifetime average
15.78%
Engagement Rate
6.0y
Account Age
12.3K
Followers/Month
lifetime average
1.4M
Hearts/Month
lifetime average
35.1
Videos/Month
lifetime average
We also record @glamourmag's follower count over time. See the @glamourmag TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Glamour (@glamourmag) is a verified film & TV TikTok account with 891.5K followers and 2,537 videos. That ranks 708 of the 1,349 accounts with a TKMetrics report by followers, 0.8x the median account. Since it was created 6.0 years ago it has averaged 12.3K new followers a month.
Account Classification
| Account Size | Mid-Tier (100K+) |
| Account Created | 2020-02-12 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 15K:1 |
Data Summary
| Videos Analyzed | 37 |
| Avg Plays per Video | 272,178 |
| Avg Likes per Video | 40,453 |
| Engagement Rate | 15.78% |
Engagement Analysis
Based on 34 of 37 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 34 videos we analysed got an average of 272.2K plays and 14.9% of viewers liked them, 3.3x the 4.5% median like rate of the creators we track. Saves (0.75% of views) and shares (0.86%) are about level; comments are 0.05%.
272.2K
Avg Plays/Video
40.5K
Avg Likes/Video
139
Avg Comments/Video
2.4K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 10 most-played of the 37 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 34 that aren't pinned.
428.4K
Median plays, top 10 videos
62.0K
Median likes, top 10 videos
537.5K
75th percentile plays
4.5M
Top Video
48.17
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.
10,369,481
Total Plays
1,470,681
Total Likes
7,299
Total Comments
82,770
Total Shares
71,835
Total Saves
Engagement Ratios
@glamourmag turns 14.9% of views into likes, 0.75% into saves and 0.86% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 466 Mid-Tier accounts with a TKMetrics report (median 3.3%, middle half 2.2% to 5.14%).
14.86%
Likes / Views
0.05%
Comments / Views
0.86%
Shares / Views
0.75%
Saves / Views
This shows that viewers are more likely to double tap a post than they are to comment, share, or save it.
Viral Hit Rate
2.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 2% of the creators we track. The 5x figure is the same measure at five times the norm.
2.9%
2x Avg (1 of 34)
2.9%
5x Avg (1 of 34)
Measured against the average of the 34 videos that aren't pinned.
Consistency Score
@glamourmag's view count swings by a CV of 2.67, steadier than 35% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.67
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
No estimate
Creator Rewards is for personal accounts. TikTok lists @glamourmag as an organisation account, so we don't estimate a payout from the program.
Sponsorship Value (Est. Per Post)
Based on 891.5K followers
$7,132 – $13,372
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 37 videos
1 of the 34 videos that aren't pinned (2.9%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 10 of 37 videos are under 15 seconds and 13 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
49s
Average Duration
The account favors videos between 60 and 180 seconds as it is the most frequent category.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Posting Patterns & Optimal Timing
Based on 37 videos
The videos we analysed went up most often on Wednesday and Friday and most around 21:00 and 22:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 37 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
Wednesday and Friday are the top upload days while Sunday is the quiet day.
Top Videos
Top 10 by play count
6.4M
Combined Plays (Top 5, not pinned)
1.0M
Combined Likes (Top 5)
1.3M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @glamourmag's profile page
Did we earn our baddie chain yet? 💅 @Nicolas Vansteenberghe and @Olandria took the world by storm in season seven of @Love Island USA. The couple quickly became fan favorites, and their lives changed within the blink of an eye. Olandria—who was selling elevators before the show—thought she’d go back…
Posted Dec 18, 2025
1.1M
Views
94.8K
Likes
2.5K
Comments
2.9K
Shares
2.8K
Saves
#Industry might be all about backstabbing and doing whatever it takes to get ahead, but in real life, the show is the reason two of its main stars, Myha’la and Marisa Abela, share a bond like no other. And—believe it or not—their relationship blossomed over the thing you’d probably least expect (hin…
Posted Jan 12, 2026
14.2K
Views
324
Likes
5
Comments
15
Shares
18
Saves
@hilaryduff on the cover of Glamour is, in fact, what dreams are made of. 🤩 For those of us who grew up idolizing the 38-year-old singer and actor—known to many as the one and only #LizzieMcGuire—you’ll be happy to know she still exudes her signature mix of ineffable cool and relatability. So what’s…
Posted Feb 17, 2026
1.2K
Views
151
Likes
9
Comments
2
Shares
4
Saves
We can confirm, #MissPiggy did arrive to the set of our #FriendshipTest with her own cosmetician. Watch the full episode at the link in bio. #KermitTheFrog #TheMuppetShow #Muppets
4.5M
Views
791.3K
Likes
1.8K
Comments
50.6K
Shares
42.5K
Saves
You'll *almost* never catch Colin Farrell coming in late to work. At the Apple TV Press Day #RedCarpet, Glamour Senior Editor @Jessica Radloff asked the stars if they have ever overslept and missed a call time.
537.5K
Views
37.7K
Likes
201
Comments
390
Shares
1.1K
Saves
Happy #ValentinesDay from #Nicolandria! 💌 Treat yourself by revisiting our #Glamourlandria cover with #LoveIsland's Nic and Olandria at the link in bio. 🌹
527.8K
Views
76.4K
Likes
718
Comments
1.9K
Shares
2.5K
Saves
#SophieBaek's dress might not have been what #Bridgerton fans had pictured in the books, but the costume designers have a reason for that. Watch more of this episode of #DesignFiles with the team behind 'Bridgerton' season 4. #MasqueradeBall #Bridgertonseason4
449.9K
Views
43.0K
Likes
153
Comments
515
Shares
1.4K
Saves
Happy #ValentinesDay to all the exes who've stayed friends. 💚💕 Watch the full #FriendshipTest with #MissPiggy and #KermitTheFrog at the link in bio.
407.0K
Views
71.8K
Likes
159
Comments
3.8K
Shares
4.7K
Saves
4 more top videos for @glamourmag
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 14.9%, 3.3x the 4.5% median like rate of the creators we track
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @glamourmag
How many followers does @glamourmag have on TikTok?
@glamourmag has 891.5K followers on TikTok.
What is @glamourmag's TikTok engagement rate?
@glamourmag has an engagement rate of 15.78% based on their recent videos.
How much does @glamourmag earn on TikTok?
Creator Rewards is for personal accounts, and TikTok lists @glamourmag as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $7,132 - $13,372 per post.
How many TikTok videos has @glamourmag posted?
@glamourmag has posted 2.5K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @glamourmag's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 37 analyzed videos.
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @glamourmag TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/glamourmag-tiktok-profile-stats/