Glamour

This account is a mid-tier name ranked 708 out of 1349 creators with 891.5K followers, which is 0.8 times the median follower count of 1.1M. Growth is steady as it gains about 12.3K followers every month over its six year lifespan. The average view count of 280.3K per video is in line with what a creator of this size should expect. The like rate of 14.18% clears the median of 4.93% by a wide margin, indicating high engagement from the active audience. The rest of this report covers deeper performance metrics and content consistency.

This audience approves content at a rate much higher than the platform average, ranking 73 of 1349. High approval signals strong initial appeal for brand creative. The engagement mix shows that sharing is the most common action with a 0.798% rate followed by saves at 0.693%. These actions outpace the 0.07% comment rate and zero downloads. With 197 comments, 2.2K shares, and 1.9K saves per video, the audience prioritizes word-of-mouth spread and keeper value over public conversation. Brands should focus on shareable assets rather than community building. Reach is inconsistent due to a high coefficient of variation of 2.67. Only 2 videos hit the 2x average while one reached 5x. This indicates unpredictable reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator. Based on the follower count, they likely command between $10,000 and $15,000 per campaign. This stream is far more lucrative than Creator Fund payouts because it scales with their total audience size. The Creator Fund pays only pennies per thousand views, making it a negligible source of income compared to brand partnerships. Their rank of 708 out of 1349 places them in the middle of the pack. Because they sit below the median, they are considered a value buy for advertisers rather than a premium name who can dictate terms. The quoted range serves as a ceiling to bargain under rather than a fixed salary. A high like rate suggests they have an engaged audience that justifies pricing at the top of their specific bracket. The cost per view sits around $0.04 to $0.05 for a sponsored post. This figure helps a buyer determine if a quote is paying for large reach or just the creator's name. A lower cost per view indicates the brand is getting more value from the views alone. These are modelled estimates from public metrics, not disclosed earnings.

This feed performs best in the 60 to 180 second range, where nearly half of all posts land. Create longer-form content to match this primary volume. While shorter clips exist, the average duration is 49 seconds across the board. Original audio dominates the feed, showing a clear preference for brand identity over the reach of trending tracks. Captions are long at roughly 297 characters, providing deep context rather than brief hooks. Open duet and stitch settings invite other creators to interact with the content. The standout video clocked in at just 12 seconds and pulled 4.5 million views, which is about 16.1 times the normal reach. This clip earned 791.3K likes against only 1.8K comments. Such a high ratio of 446 likes per comment shows the video won on passive watching rather than active discussion. Average views near 280.3K mean this account maintains steady reach for a large following rather than seeking a sudden breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as it is the most frequent category. No engagement data is provided for this account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a high frequency rank. They currently produce about four videos every week to reach their audience. While this pace has only been established for two months, it provides a frequent stream of content. The high consistency score indicates that the gaps between posts vary well rather than following a clockwork schedule. New content typically lands on Wednesday and Friday with a peak upload hour at 21:00 UTC. Sunday is the quietest day for new posts. Marketers can expect a steady drumbeat of content to support a campaign, though they should focus their tie-ins on the mid-week peaks.

Audience & Reach

The audience size sits at a 0.8x multiple of the median creator. This position indicates that a single campaign will reach an audience smaller than the typical tracked account on this platform. Engagement levels are high because the like rate exceeds the median by nearly three times. A brand message placed here earns a much stronger response per viewer than average. Because location data is not available, the specific geographic concentration of the followers remains unknown. This profile fits the beauty and cosmetics category due to the high engagement rates relative to the audience size.