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This account is a small creator ranked 1261 out of 1349 and sits well below the median follower count of 1.1M. Growth is slow for an account that has been active for 2.8 years with only 1.1K followers gained per month. While the average view count of 202.0K is high for its size, the like rate of 2.68% falls below the median of 4.93%. The rest of this report breaks down the performance metrics in more detail.

This audience approves less than the platform average at a 2.68% like rate. Shares are the primary driver of engagement with a 1.049% ratio compared to the 0.397% save rate and 0.033% comment rate. These actions translate to 2,100 shares, 802 saves, and 68 comments per video. The high share volume indicates strong word-of-mouth advocacy while the low comment rate suggests a passive viewing experience rather than an active community conversation. Brands should prioritize content that motivates peers to pass it along rather than content that sparks dialogue. Reach is inconsistent with a coefficient of variation of 4.42. Only two videos reached double the average and one hit five times the average across 35 posts. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their consistent engagement. While Creator Fund payouts scale with views and pay only pennies per thousand, sponsorship deals scale with follower count to offer a more stable income. For an account with 36.3K followers, a typical sponsorship range sits between $400 and $900. The rank of 1261 out of 1349 indicates they are a value buy for brands rather than a premium name. A high rank allows a creator to demand more because of their status, but this lower ranking means the quoted band is a ceiling for negotiations. The low like rate suggests less influence over the audience, making them an affordable option for reaching a broad audience. A cost per view check helps identify if a quote pays for reach or fame. Dividing the top end of the sponsorship band by 202.0K average views results in a cost of $4.46 per video. This figure allows buyers to see if a brand is overpaying for a name. These are modelled estimates from public metrics, not disclosed earnings.

Most videos land in the 15 to 30 second range, making it the core format for this account. Short clips under 15 seconds perform well better than longer ones, so prioritize that shorter duration to capture more engagement. Every post uses original audio instead of trending tracks, a choice that prioritizes a unique brand identity over easy reach from popular sounds. Captions stay brief at 22 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to remix the content. The top video lasted 16 seconds and pulled 5.3 million views, which is about 26 times the normal reach for this creator. It earned 142.6K likes against only 1.6K comments, showing that viewers preferred quick taps over active discussion. Average views of 202k mean this account maintains a steady presence rather than seeking explosive growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This length represents the most frequent category with 18 out of 35 total videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with frequent content updates. The high volume of posts compared to the average means you can expect a steady stream of new material. While the pace is relatively recent, it has remained stable for over a month. The inconsistent gap between posts suggests an erratic rhythm rather than a clockwork schedule. Content typically lands on Sunday and Wednesday, while Saturday remains the quiet day. Most uploads occur around 01:00 UTC. You can plan campaigns around a high frequency of posts, but you should expect sporadic timing for specific drops. Focus your tie-ins on Sundays or Wednesdays to align with these active upload windows.

Audience & Reach

The audience size sits well below the median creator average with a zero point zero multiplier. This positioning means a single campaign will reach a niche group rather than achieving broad reach across the platform. While engagement is lower than the typical creator mean, the like response remains consistent for organic content. A brand can expect a slower conversion on social signals from this specific follower base. The account fits the beauty and personal care category because the low engagement relative to high play counts suggests a passive viewer base that consumes visual content without frequent interaction.