son funny

This small account ranks 1259 out of 1349 tracked creators and holds a follower count that is less than one tenth of the median size. The creator has gained 12,000 followers per month over its first 0.3 years which indicates fast growth for such a young profile. While it maintains a modest following, the average view count of 871,700 per video is well above what the follower count predicts. Furthermore, the 7.49% like rate exceeds the median of 4.93% to confirm high engagement from those who see the content. The rest of this report breaks down these performance metrics and audience behaviors in detail.

This audience approves of content at a rate well above the platform median. The high volume of shares compared to other actions indicates strong word of mouth advocacy. Shares reach 1.072% while saves sit at 0.348% and comments average 0.018%. With 9,300 shares, 3,000 saves, and 153 comments per video, the data shows a clear preference for distribution over discussion. Brands should prioritize content designed for social sharing rather than community management or conversation. Reach is inconsistent due to a high consistency coefficient of 4.74. Only one video reached five times the average while another hit double the average. This indicates an unpredictable growth pattern. The audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator because of their high engagement relative to their follower count. While the Creator Fund pays pennies per thousand views, brand deals scale with audience size and offer a more stable revenue stream. A sponsorship fee for an account with 37.4K followers typically falls between $150 and $450. The rank of 1259 out of 1349 means this creator sits well below the median. They represent a value buy rather than a premium name that can demand high fees to skip deals. The estimated range serves as a ceiling for negotiations instead of a fixed salary. A cost per view calculation of $0.0017 suggests most of the paid fee covers the brand's need for reach rather than a personal name premium. These are modelled estimates from public metrics, not disclosed earnings.

Every video on this account falls into the 60 to 180 second range. You should aim for this longer duration to match the current content flow. Original audio appears in every post, a choice that prioritizes a unique brand identity over the reach of trending tracks. Captions average 69 characters and focus on pets or babies to provide clear context without being wordy. Duet and stitch settings are open across all posts to invite other creators to interact with the footage. The standout clip lasted 69 seconds and reached 24.2 times the normal audience. It earned 1.6 million likes against only 3.3k comments, showing that viewers preferred quick taps over joining a conversation. This high ratio of likes to comments proves the content works best as passive entertainment. Average views near 871.7K establish this as a steady growing account rather than a niche page.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account consistently uses videos between 60 and 180 seconds long. All 26 recent videos fall into this specific category.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency. Their output of over five videos per week creates a steady stream of content for any marketing plan. While the volume is consistent, the high variance in posting gaps suggests an erratic rhythm rather than a clockwork schedule. This pace has been established for about a month, so it is still too early to call the habit a long-term certainty. You can expect new content most often on Tuesday and Thursday. The quietest day for uploads is Sunday. New posts typically land around 12:00 UTC. A marketer can rely on frequent content drops to maintain brand presence. You should aim to time tie-ins around the Tuesday and Thursday windows to catch fresh uploads.

Audience & Reach

The audience size sits at a 0.0x multiple of the median creator. This low multiplier means your campaign will reach a niche group rather than achieving broadcast-scale visibility. Engagement levels exceed the median like rate by over two percentage points. A higher-than-average like response suggests a sponsored message will land with more impact per viewer than the typical account. The audience fits the entertainment category because the high engagement rate offsets the limited follower count to provide a focused environment for brand placement.