elsie🧸

This account ranks 1323 out of 1349 tracked creators and holds a follower count that is 0.0x the median size of 1.1M, making it a small account. It has grown by roughly 137 followers per month over its 6.6 year lifespan, which indicates slow growth for an account of this age. The average view count of 176.6K is well above what would be expected for a creator with only 10.9K followers. Furthermore, the like rate of 10.31% more than doubles the median of 4.93%, indicating very high engagement from those who see the content. The rest of this report covers deeper audience demographics and content performance trends.

This audience approves of content at more than double the median rate, ranking 230 out of 1349. High save rates compared to shares and comments show intent to return to the material as a reference. The community is smaller than the reach, while word-of-mouth spread remains moderate. Savvy brands should prioritize these videos for educational value or evergreen utility rather than just immediate conversation. With 2,000 saves, 270 shares, and 40 comments per video, users act on the content by storing it for later use. Reach is inconsistent due to a high coefficient of variation of 2.89. Only 11.1% of the 36 videos hit 2x average reach, with only 2 reaching 5x. This indicates a sporadic growth pattern rather than steady momentum. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator rather than the Creator Fund. A follower count of 10.9K suggests a brand deal range of $150 to $300 per post. While the Creator Fund pays pennies per thousand views, sponsorship rates scale with the total audience size. This distinction makes direct partnerships more lucrative for building a stable income. The ranking of 1323 out of 1349 identifies this creator as a value buy for advertisers. Because they sit below the median rank, the $150 to $300 range acts as a ceiling to negotiate under rather than a fixed salary. A high like rate of 10.31 percent suggests they can command the higher end of that specific window. A cost per view analysis helps determine if a quote pays for reach or influence. Dividing the top of the sponsorship band by 176.6K average views results in a cost of roughly $0.0017 per view. This low figure indicates that most of the value comes from the engagement rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second range where most videos currently live. Target this duration to mirror the current output and capture consistent engagement. Most content uses original audio instead of trending sounds, a choice that sacrifices easy reach for a distinct brand identity. Captions average 120 characters to provide detailed context without being too brief. Turning off both duet and stitch features keeps the focus entirely on the primary footage rather than external collaboration. The standout clip lasted only 9 seconds and reached 13.6 times the normal audience size. It earned over 800 likes for every single comment, showing that its success came from passive watching rather than active debate. Average views of 176.6K indicate a steady and established presence for an account with under 11k followers. You should prioritize consistent output to maintain this solid baseline of viewers.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 17 videos under 15 seconds. This category contains the highest number of posts compared to any other duration.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator posts below the median frequency but maintains a top-tier average view count relative to her follower rank. Her pace has been established for over eight months, though the gap between uploads is much wider than the field average. The consistency grade reflects an erratic posting rhythm with irregular intervals between new videos. New content typically lands on Monday and Tuesday, while Thursday remains the quietest day. Content most frequently appears around 10:00 UTC. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. Plan your tie-ins for Monday or Tuesday to align with these specific upload windows.

Audience & Reach

The follower count sits at a 0.0x multiple of the median creator. This low rank indicates a niche audience where a single campaign reaches a limited number of people rather than achieving broadcast scale. The like rate is more than double the median average. High engagement relative to views means a brand message earns a stronger response from those who see the content. This audience fits the beauty category because the high engagement rates suggest a highly attentive niche following despite the small follower count.